Addressing Depression And Burnout Within The Medical Field With Dr. Lisa Rotenstein – Episode 120

LFL 120 | Depression And Burnout


The line that distinguishes depression and burnout from each other is somewhat unclear. But what is certain is that to mitigate these, a significant change in the working environment is needed. This is what Dr. Lisa Rotenstein sought to answer in her study with Dr. Constance Guille,with the aim to create a healthier working environment for healthcare professionals. She joins Patrick Veroneau to dissect her research findings, explaining how understanding the overlapping factors of depression and burnout can help leaders analyze and improve their workplace culture. Dr. Rotenstein also emphasizes how this can transcend into other industries and professions, especially today when most companies are in remote setup and team building is challenged.

Listen to the podcast here:

Addressing Depression And Burnout Within The Medical Field With Dr. Lisa Rotenstein

I spent a great deal of my time working with both teams and individuals in the healthcare field. My guest certainly provides a great deal of value, not only for the healthcare field as that’s her background, but I think overall, in terms of there are pieces here that other professions individuals will be able to benefit from as well. My guest is Dr. Lisa Rotenstein. She’s the Assistant Medical Director of Population Health and Faculty Development and Wellbeing at Brigham and Women’s Hospital. She has her undergraduate degree and MBA from Harvard University, and her medical degree from Harvard Medical School. She’s also a faculty member at Harvard Medical School.

Our conversation is going to focus on burnout and depression in the healthcare field, and the work that she’s been involved in. Specifically, we’re going to talk about a research paper that she co-authored with Dr. Constance Guille from the Medical University of South Carolina. Although we’re going to talk about burnout and its relation to depression in healthcare, I do believe this transcends into other professions and areas, the link between the two. In the environment that we’re in where many people are under pressure and stress, that this is a timely article that will provide some resources and some understanding on how you can address this if it’s yourself or if you know somebody else that’s going through this. Let’s get into it.

Dr. Rotenstein, I want to thank you again for taking the time to be on the show. Speaking specifically about a study that you had published in the Journal of General Internal Medicine and title of it was Substantial Overlap Between Factors Predicting Symptoms of Depression and Burnout Among Medical Interns. Although I’m sure it deals with medical interns, I’m sure you would see this in many other places in the environment that we’re in. I was hoping you could talk about the study and what prompted you to design this study in the first place.

Thank you for having me on the show. I have been studying burnout and depression for some time. I became interested in the topic from a business background. I was in MBA training at that time, coming from a medical background. In the medical world, I saw my colleagues, trainees and physicians struggling with burnout with symptoms of depression. At the same time, in my business training, I was learning about how you affect the employee experience of care, how you tailor the workplace to their needs and their motivations. It was a very different lens than we often apply in medicine. I have been studying this over time, including studies in JAMA, showing wide variation in how burnout has been defined. A study showing that more than a quarter of medical students have depressive symptoms. This then led to the study. We were asking ourselves how much of an overlap is there between burnout and depression.

We are much more reliant on technology at this point to help us get our work done. Click To Tweet

When we talk about these issues casually, we often talk about depression, having to do with personal factors, things going on in a person’s personal life, as well as their innate skills. We talk about burnout is having to do more with workplace factors. Yet, it’s not very clear from the literature that these are distinct entities. We wanted to answer this question to understand how much overlap there could be between the causes and the solutions. That’s how we landed on the question and I’m happy to go onto the results as well.

It was interesting because one of the pieces that I had read, in terms of the definition of burnout, that there were over 142 different definitions for burnout.

This was the 2018 JAMA study in which we looked across the literature. Our original question was, “What is the prevalence of burnout among physicians?” We found that we could not answer that question because there was so much variation in how burnout was defined. Even amongst studies, you use the Maslach Burnout Inventory, which is the most common instrument for measuring burnout, there were 47 distinct definitions of burnout so it’s hard to compare apples-to-apples. Similarly, it’s hard to then do studies suggesting that you’ve had an impact or that an intervention that works in one place can work in another place because you don’t understand whether you measure the same thing. That was a key takeaway in terms of our limitations.

The other important point is having to do with limitations and studying burnout is that we don’t have the same limitations for studying depressive symptoms. There are standardized instruments for studying depressive symptoms, and these have been validated against clinical interviews which are the gold standard for diagnosing depression. When you think about comparing these two concepts of depression and burnout, there are a lot of differences, even though there might be similarities in how you assess them.

When you talk about the results of this study, what did you find?

LFL 120 | Depression And Burnout

Depression And Burnout: It is cleaner to measure depression or depressive symptoms, and yet that’s not trivial in our society.


We found substantial overlap in the factors that predicted depressive symptoms and symptoms of burnout. We looked among medical interns. What was nice is that we were able to look at them over time. We were also able to ask them questions about personal factors for example, a history of depression, their early family environment, marital status, whether they had children. We also ask them about their workplace experience, including their overall workload satisfaction and their learning environment satisfaction. We found a substantial overlap between the factors associated with depressive symptoms and the factors associated with two of the sub-scales of burnout, emotional exhaustion and depersonalization.

These factors explained a similar percentage of the variation in both depression and burnout symptoms. It told us that these concepts are probably not so different and importantly, some of their contributors or their predictors are similar. What is the takeaway of that? It’s a helpful takeaway in that people are looking to alter work environments to facilitate wellbeing. You don’t have to think about the intervention separately. If you can improve the working environment, if the people you’re catering towards their trainees, if you improve the learning environment, that tells you that you can impact both on depressive symptoms and burnout.

When you talk about the two different components, one is emotional exhaustion, which seems straightforward. When you talk about depersonalization, what exactly does that mean?

Depersonalization has to do with the way you approach your work. The particular subscale of burnout that we used has been created specifically for those people who work with other people. It’s a scale called The Human Services Subscale. The way it applies to medicine and many other jobs that have to do with service, it has to do with how you approach your work and how you feel about your work. Do you have cynicism when you think about the service you provide or the population you’re interacting with? Have you removed yourself from that work emotionally? Do you have decreased empathy towards the people you work with and those you serve?

It’s almost a disengagement.

Stop assuming that everybody's reality is the same as yours. Ask people about their realities and try to understand them. Click To Tweet

That’s right.

When we think about this from the standpoint of measuring depression seems to be much cleaner. The research is much more solid in terms of how you do that. From the standpoint of how we can address this, what are some of the things that you would recommend?

I’ll comment on the first point you made and then get to some of the solutions. I agree, based on what we know from the literature and on validation studies that it is cleaner to measure depression or depressive symptoms, and yet that’s not trivial in our society. I think we should make that point upfront. Unfortunately, in many arenas, there is still a stigma. In medicine, there might be licensing ramifications. This is a point of ongoing discussion, even though we now know more about the overlap, and we know that it is more accurate to measure depressive symptoms. The jury is still out on exactly what we should be measuring just because it’s much more than a data question. It’s a question about how society reacts to the results.

In terms of how we address this, I can speak about medicine but I think that the implications carry across to other fields as well. We have learned through studies in the medical field that interventions that impact the workplace are much more likely to affect symptoms of burnout and those that target the individual. What I mean by that is when you think about individual-focused interventions, those might include meditation or resilience training. When you think about interventions that affect the workplace, you might instead think about giving people their time back.

If people provided some service like teaching within medicine, giving them their time back to that and recognizing it. Thinking about schedule modifications that might facilitate better work-life balance, easing people’s interactions with the electronic medical record, and providing them extra support in the workplace. For example, leveraging other members of the team to help provide care. We know that those types of interventions are more effective, and those are what we should be targeting.

I have a lot of work that I do on the healthcare side, working more with nursing groups and smaller groups but things that you talk about are relevant to what they do as well in terms of scheduling a lack of resources that they might have and how that plays into this level of burnout and anxiety that they experience.

These are interventions that are not as simple and they’re harder to enact but they’re incredibly important. The other piece of it is that there has been work showing that if you are going to introduce people to wellness curricula or experiences that you think might decrease their stress or increase their resiliency, you should try not to make those use their outside time. If you’re going to provide yoga sessions, it might not be the best solution for those at 6:00 PM to be tapped onto the end of the workday. It should be integrated in a way that further facilitates work-life balance.

Rather than throw one more thing on top of a day that’s already completely cramped. I’m guessing with the situation that we’re in with the pandemic, this is somewhat timely for you in terms of this article or for those that are experiencing this.

The pandemic has brought up many additional issues and also highlighted issues that were present before but made us more aware of them. The big question now around is, what does work-life balance mean in an era where many people are working from home? How do you define the boundaries there? We are much more reliant on technology at this point to help us get our work done. How do you achieve balance with technology when people are spending many hours a day on Zoom?

LFL 120 | Depression And Burnout

Depression And Burnout: Interventions that impact the workplace are likely to affect symptoms of burnout and those that target the individual.


Some of the issues that have been highlighted that were certainly present before are the differential impact or prevalence of burnout amongst female physicians and minority physicians. This applies across other fields as well. We know from previous work that female physicians have higher rates of burnout than their male counterparts. We know from previous work that minority health profession students have a lower quality of life and a decreased sense of personal accomplishment. These are important things to bear in mind, especially in light of the pandemic and a new way of working to think about how we ensure that the workplace caters to all people and helps all people thrive.

From the work that I’m involved in, there certainly seems to be a much stronger drive for change.

The curiosity has to be on a few fronts. It has to be asking, not assuming that everybody’s reality is the same as yours, and asking people what their realities are and trying to understand that. Many people have newfound responsibilities of educating within the home and how that affects your workplace. How does that affect your interactions with your peers and then the boundaries you have on your time? Many people have newfound family responsibilities or newfound family stresses. Having a curiosity to figure out what is going on within your workplace and then being creative about supporting that. To your point, we have made strides over time in trying to find solutions to burnout, particularly in the medical world, but some of these we have to rethink.

We know that scribes can be used to help physicians with their documentation burden. What does it mean to use scribes in an era of remote work? We’ll have to figure that out. We know interventions that promote team-based care. The doctors are working as part of close teams with nurses and social workers, and can alleviate burnout and results in better patient care. What does that mean when teams are remote, distributed, and how do we re remake systems to work effectively in this time of change?

There’s such an important piece to understanding our unconscious biases in these situations that we make judgments on people in situations and their experience without understanding what it’s like to be them and to have gone through these things. From a leadership perspective, I see it in healthcare and other industries that I work in. Those in roles where people are reporting to them if they don’t truly take the time to appreciate all of the additional things that have gone on in people’s lives because of this, they will miss an opportunity to engage people. It will increase this lack of trust within organizations and individuals because people are dealing with a lot of different things. Grief has been underappreciated.

Successful leaders are those who adapt to the times in a way that is sustainable for the people they lead. Click To Tweet

We’re not done with the change as the key part of it. Change will continue to happen in the ways we work. It will continue to change in the next few months. Gaining that trust through what you’re saying by asking people about their realities are through flexibility and find solutions for new work will be key for helping people buy into the continued changes that will happen over the next months and years.

You wonder on some levels if some of the things that we’ve gone through. These almost seem like dress rehearsals for real change to happen. How do people deal with this?

In healthcare, we have seen changes that would have otherwise taken 5 to 10 years to happen. Telemedicine has exploded, sprouted, and many of the hesitations we had about it, we had to figure them out. It’s a real-time opportunity. The leaders that will be successful are those who adapt to the times in a way that is sustainable for the people they lead as well.

Outside of healthcare, where I see it as well as remote work, people working virtually where many organizations were very resistant to that of, “We can’t do this.” That has been debunked that people can’t work remotely. It’s going to be very difficult for people to try and put that genie back in the bottle.

Speaking of burnout in teams though, how do you keep a pulse on your team in a remote working environment? That has to do with getting things done but also keeping up morale, understanding what people are worried about and how they are viewing the workplace. That is the next frontier. There was a sense early on in this that we’ll do this for a few months and we’ll go back to the old way of working. Many of us realize that it won’t be quite so simple. That will be the next frontier is how do you recreate the great things about previous workplaces in a new way of working when all of us are remote.

Depression And Burnout: Female physicians have higher rates of burnout than their male counterparts.


That’s something that I hear quite often, especially around this idea of culture, “How do you maintain culture?” I’ve experienced many organizations that will be happy to see the culture that they had to go away if it can because it wasn’t a healthy culture to begin with. I do think there’s an opportunity to rebuild here. From the standpoint of behaviors, especially from what you’re talking about from interventions, it needs to be supported at the very top for this to take hold and individually, “How do I inspire and empower a team?” It will require much more individual touchpoints with people.

What have you heard about building and sustaining culture in this remote work environment?

Everybody is trying to grapple with that. In my humble opinion, culture for one is about behaviors. It doesn’t matter what you say your culture is. It’s how people behave that will determine what that is. From a leadership perspective, if I’m leading a group, it’s going to require much more effort for me shorter doses of having individual connections with people, contact on a more regular basis, and knowing my team that some people need more attention than others remotely. We are doing an assessment. It’s a remote work assessment that allows individuals to answer questions on how they work remotely, a team from a distance dealing with deadlines remotely working under stress. What it allows individuals to look at is, “What are my strengths if I’ve got to work virtually and what are some of the challenges that I’m going to run into?” This can be shared as a team with a manager. It allows people in this new environment to say, “How do we understand what our strengths and weaknesses are going to be here, and how can we play to those?” That’s going to be valuable.

The challenge will be that managers will have to take the time to figure that out. Coming back to where we started, that overlap between burnout and depression in large organizations. For example, within training programs, it’s often hard to get the pulse of such a large group of people. Leaders will have to find ways to do that effectively. If people are going to recognize the changes, they’re making the working environment, learning environment, and keep workers healthy over the long haul, but the long haul of this pandemic, which we’re seeing and continues to rear its head in different ways.

It doesn't matter what you say your culture is. How people behave will determine what that is. Click To Tweet

There’s so much data out there at least in regards to belongingness. We are pack animals, and that we need connection. For those leaders who may not have understood this before, the distance creates more of a drive for people needing to feel connected. There’s a sense of purpose to what I’m doing and to the organization that I’m with. Those that are able to identify this and navigate it will be the ones that will be successful in creating a different-looking team.

One of the things we know about medicine that is true in medicine and is true likely in other industries that both drive burnout and then contribute to disparities is that feeling of appreciation and access to networks of power. We know that female physicians are promoted more slowly and less often than their male peers. We know that there are barriers to minority physicians gaining positions of leadership or positions associated with higher prestigious pay. We knew in the previous way of working what some of the barriers were, even though we have not surmounted them. I do think this new way of working presents even more challenges to closing that gap. How do you create the structures that allow you to thoughtfully connect with a variety of members of your team and create connections that allow you to sponsor them and promote them in a way that is equitable? There are perhaps opportunities there now that many of our interactions are over Zoom, which is a more equitable platform. There are a lot to think about there as well in terms of who is reaching out to who and what do some of those more informal connections look like in a time of remote work?

Two behaviors come to mind when I hear that, and it’s work that we’re involved in. One is around congruence, this alignment of what our values are, and do we practice those? The other is around clear expectations. Oftentimes, what we’ve seen within organizations is that there is a disconnect between understanding what is clearly expected either to get to the next level. They’re not clearly defined. If they are clearly defined, they’re not held accountable. Those two things can be a real challenge within organizations.

There’s also a piece of who gets opportunities and who learns about opportunities through what it means. That will be redefined in our time of remote working potentially in good ways but also in unfortunate ways. We all have to be thoughtful about that as another facet of this pandemic and how it affects the careers of a diverse workforce.

I would agree completely with that. I had this conversation around organizational values. Oftentimes, when people hear that, they roll their eyes thinking, “The values.” Why? It’s because people don’t feel as they’ve had any sense of creation of those values is part of this process. If we want to start having real equity, it’s time to pull out those values and hold people accountable to those. “Here’s what we say as an organization that we stand.” That’s the organization’s compass to be able to make decisions to say, “Is this behavior now in line with what we state as our values?”

LFL 120 | Depression And Burnout

Depression And Burnout: To start having real equity, pull out values and hold people accountable to those.


What actions do you have to take in a time of remote working to make sure that you ultimately act in congruence with your values? That takes a little bit more planning than it would have in a time of in-person work.

Values are something that needs to resurface as something that is real and not just something that was nice to put together on our website or in our employee handbook, but they mean something.

There’s great opportunity for that in the setting of the pandemic. We have changed the ways we work, and we have had to think long and hard about what we care about and the implications on our society. It’s a real opportunity to re-examine values for organizations from healthcare to every organization imaginable.

Without question, I do think that this is a period of time where people have been pushed in ways that they said something needs to change here like, “I’m not going to do this.” The biggest concern that I would say is that you will have more people quit and stay, than quit and leave their organizations if things don’t change. As we finish up here, based on your research, if the reader might be in the healthcare field and they are dealing with this, what would you recommend to them?

The biggest takeaway is to think about your work environment. There are undoubtedly many personal factors that play into both burnout and depressive symptoms. We know that the work environment affects burnout. We know that changes in the work environment can improve burnout and the work environment has changed. To have a healthy workforce, we have to be willing to re-examine. We have to examine what are people’s new ways of working. What does the new workplace look like? To make changes in a time of constant change, that’s hard but it’s necessary. We know that the costs of burnout are real. In healthcare alone, we know that burnout is associated with worse patient outcomes with decreased quality of care with increased turnover of employees. This is an issue with real economic and health consequences. It’s one to take extremely seriously.

Distance creates more of a drive for people needing to feel connected. Click To Tweet

There are many different levels of implication here that I think are important to look at, whether it’s the hospital’s financial health and the patient’s health, there are impacts all along the way here. I appreciate you taking the time to speak about the research that you have done. It’s important for us to understand how we address this. Thank you for that.

Thank you for taking the time. I would be happy to talk to the readers about these issues. The best way would be by email,

Thank you for your time. Good luck with all that you’re doing. Thank you for putting this together to be able to help those that need this.

Important Links:

    About Dr. Lisa Rotenstein

    Asst Medical Director, Population Health and Faculty Wellbeing, Brigham and Women’s Hospital

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      Building Resilience With Your Strengths With Dr. Sherry Hamby – Episode 114

      LFL 114 | Building Resilience


      The secret to building resilience is already within you; you just need to know how to activate it! In this conversation between Patrick Veroneau and Dr. Sherry Hamby, you will learn that developing the resilience to weather adversity doesn’t cost much if you are just willing to commit and do a few simple things consistently. A research professor of Psychology at the University of the South, Director of Life Paths Research Center, and the Founder of ResilienceCon, Dr. Sherry built her stellar academic career around her interest in developing strengths-based approaches to coping with adversity. In this episode, she talks about the three domains of the resilience portfolio and the simple things you can do to stimulate them. This conversation is packed with interesting and useful information grounded on solid research backing. You wouldn’t want to miss it.

      Listen to the podcast here:

      Building Resilience With Your Strengths With Dr. Sherry Hamby – Episode 114

      Thank you for joining me on another episode. If you have any interest in learning how to develop resilience, improve your resilience, or maybe help somebody else that you feel like could use some help in regard to developing resilience, then this is the episode for you. My guest is Dr. Sherry Hamby. She is a Research Professor of Psychology at the University of the South. She’s the Director of Life Paths Research Center. She’s the Founder of the ResilienceCon. On top of that, she’s also the Founding Editor of the American Psychological Association journal, Psychology of Violence. She’s a licensed Clinical Psychologist. She spent many years on the problem of violence, including frontline crisis intervention for domestic, as well as other violence. Her work focuses on resilience and strengths-based approaches to coping with adversity.

      She won numerous awards, including one in 2017, the Award for Outstanding Contribution to the Science of Trauma from the Trauma Psychology Division of the American Psychological Association. She’s also appeared in the New York Times, CBS News, Washington Post, Huffington Post, USA Today, as well as hundreds of other media outlets. She also has a book that is titled, Battered Women’s Protective Strategies: Stronger Than You Know. In this episode, Dr. Hamby is going to talk about some of the most current research in regard to developing resilience, what she’s been involved in, as well as giving a number of different recommendations in terms of how we can develop our own resilience. It doesn’t cost a lot of money. It doesn’t take a lot of time. It’s small and simple things that we can do, but we need to do them consistently. I know you’re going to enjoy this episode. Let’s get into it.

      Dr. Hamby, I had the good fortune of reading one of your articles as I was doing some work around resilience and volunteering. I read some of your work and I thought you’d be a great person to talk about such an important topic around helping people to build resilience. Thank you for taking the opportunity to be on the show. I was hoping we could go from there and start talking about how do we help people?

      That sounds great. Thank you for having me.

      What are your thoughts on that? I’m sure you must be hearing more about this too. As I see it from a leadership perspective, there’s a misalignment or a challenge in regard to managers or leaders aligning their expectations and behaviors with what are the new realities. Many people that they are hoping will follow them. Those new realities have created a great deal of stress for individuals. What is your experience has been in that?

      I was talking with some of my colleagues at the University of the South about this. It has been a hugely stressful time for everybody. It has also created opportunities to reprioritize and to rethink what’s important or essential about your business, your work, or whatever it is that you do. Looking at these things, taking that post-traumatic growth perspective is what they often call it in the literature is the key to taking incredibly stressful times like this pandemic. We’re trying to come out on the positive side of that.

      We were talking about it before we went live around one in particular purpose and the importance on that can have on helping us develop resilience. Could you go a little deeper into that?

      One of the key questions I’ve been trying to answer is, “What helps people the most when they are trying to overcome some adversity or trauma?” There’s a huge literature or dozens and dozens of things that help from emotion regulation or social support. In my own research program, we’ve looked at more than 35 different strengths. They’re all good things to have. It’s good to be emotionally regulated. It’s good to have social support. It is important to have what I call a large resilience portfolio so that you have a toolbox full of different types of strengths you can draw on when times are tough. What we have found even to a surprising extent is that a sense of purpose is by far the most important of the 35 that we’ve looked at so far. I didn’t expect that because there are people who are big or huge boosters for social support. Those things are all good too, but it does seem that having a sense of purpose is the most important strength that you can have. Connecting to something larger than yourself. This is what you could get out of bed in the morning.

      In one of the articles that I had read, you talked about you being a parent. What’s your thing at that point that you realized that there’s a purpose there?

      LFL 114 | Building Resilience

      Building Resilience: A sense of purpose is the most important strength you can have.


      Parenting is one of the classic ways that people can develop a sense of purpose. You realize that you will do anything to make sure that those people are okay and thriving. I have a son and a daughter. One’s in high school and one’s in college. So much in my life is oriented around them and that helps give me a sense of purpose. There are lots of other ways that people can get a sense of purpose too. For many people, religion or faith and connecting to a higher power of some kind. A church community is a great way to connect to something larger than yourself. If you have a mission, for me as an example, I’m trying to reduce the burden of trauma on the world. That’s what all my work is oriented around. That is also a big motivating factor for me.

      Along with that, would you categorize that with things like volunteering in terms of the mission end of it?

      That’s another terrific example. There’s a psychological word called generativity. It’s an old word. It dates back to the work of Eric Erickson from the mid-20th century. His idea was that you keep on developing even after you are physically grown. Psychological development didn’t stop at the end of adolescence when you’re cultured and busy learning all these basic life skills. When you’re a child and an adolescent, this is basic relationship skills. He thought that one of the key things that adults did is to learn how to develop a sense of generativity.

      Parenting would be one example for him, but also in terms of volunteering, teaching, coaching, if you’re a girl scout leader or the head of a youth group. That would be a way of helping to bring the next generation along. All of those activities are also terrific ways not only to help all of the young people that you’re trying to help but to do yourself an enormous favor too, in terms of boosting your wellbeing. There’s some emerging research that is fascinating, which shows that it can have physiological benefits, like reducing your inflammation, boosting your immune system, and important impacts like that.

      Which would seem to make sense? The feeling that most people get when they do something for other people is you generally feel better. Is it a distraction from your own challenges when you’re helping somebody else through a situation? To me, it seems like it would be beneficial on a number of levels.

      It can be a distraction. I know a lot of it probably comes down to trying to make it seem all worthwhile. Another important part of what has been coming out of this research on resilience is that people are more and more starting to realize how universally the experience of trauma and adversity is. We used to take this siloed approach. We would look at child abuse, bullying, or community violence. We realize that if you take a more holistic view, everybody gets exposed to some trauma sooner or later, if not for themselves then for a loved one. Going back to the experience of being a parent, it would be more difficult for me to know that my child had been exposed to some kind of victimization than it would for me to get exposed to it.

      The paradoxical unexpected piece of that is if that’s all common than we realize, then resilience has to be so much more common than we realize too. I wouldn’t use the word distraction because what it helps to do is that it lets you take what you learned from coping with your own struggles and make it seem like it has some value that you went through all of that. You came out and you survived. You came out on the other side. You can help somebody else cope a little better or get through it a little bit more easily. That’s the meaning-making that helps people. That’s why volunteering, tutoring, and all those kinds of things can be such a powerful way to overcome your own adversity.

      Something else that I’ve thought about is your thoughts around grief and people experiencing grief. From a number of different perspectives. I’ve thought about the number of people that may not even realize that they are grieving certain losses of everything from somebody that enjoyed going to Broadway shows that doesn’t have an outlet for them anymore, sporting events that were their thing or summer, or picnics that they used to do. Those things have gone away and they don’t recognize them as grieving in terms of like, “I lost a loved one.” Internally, does that weigh on people in terms of loss?

      For me, it was travel. We used to travel quite a bit for work and pleasure. Sometimes I would get tired of it, but I realize how much I relied on that to break things up and give me something to look forward to. A Broadway show is a terrific example of that. It adds some variety, creates some anticipation, and we’ve all lost that. For most of us, our days are a lot more routine than they used to be. A lot more limited as we all try to practice social distancing. For sure, that is a form of loss. Making more space to grieve is going to be an important part of healing from this pandemic in the long run. A lot of people aren’t in a space where they have the ability to take the time to do that grieving. Hopefully, as we start to come out of it with the vaccine or better treatments and some of the advances that are coming down the line that will also free people up to process this event. We’re all still caught up in the middle of all the trauma that it’s hard to process.

      Just as trauma is a universal experience, resilience has to be much more common than we realize. Click To Tweet

      We talked about purpose, about volunteering. Based on your research, what are other things that you think would be very beneficial for individuals to somehow put into practice?

      One of the new constructs that we come up with from our qualitative work of talking with people is something we’re calling a recovering positive aspect. My work is based in rural Appalachia. One of the things that we were trying to do is often a community that gets treated in very stereotyped ways and often seeing through a very deficit-based lens. When you go out there and talk to them, they do such an amazing job of overcoming trauma and such a terrific sense of humor that they bring to it. One of the things we kept hearing about over and over again was how they would cheer themselves up. I realized that something that’s not bending the resilience literature is the role of humor and being able to get back into a positive mood like if you have a flat tire on your way to work then back when we were able to drive to work.

      It’s going to ruin your morning, day and week. It’s how long does it take you to let that go and not end your bad mood, but to be able to get back in a positive mood? Most of the emotion regulation literature has focused more on getting rid of negative emotions. Getting rid of anger, sadness or distress. We realized that there was this missing piece about not being able to get back to neutral, but recover a positive mood, a good mood. That has turned out to be one of the powerful measures of strengths in our work that we’ve done. That’s an important one. That is something that we’ve neglected.

      Recovery positive effect. That reminds me of a story about an individual that was diagnosed with cancer. Immediately after the diagnosis, they went to the video store when we used to have video stores and all they did was consume comedies and they were cured of cancer. This isn’t a clinical trial. They put a lot of the benefit of those movies and maintaining a sense of humor and positivity as they were going through this as critical to their process.

      That’s another one that can have physiological effects too. Moving to the topic of like, “How do you get toward a resilient place where you’re achieving and thriving again after adversity?” Mindfulness also adds that emotion regulation component. That’s been around for thousands of years. It wasn’t taken seriously by mainstream Western medicine for a long time, but it finally has started to. We’re finding that mindfulness can work as well as a lot of other therapies or medications can in terms of helping people get rid of depression and anxiety after some traumatic event.

      I’ve seen some of that research as well, where they talk about it even in cancer research. The impact that it can have in terms of a state change. I do believe in the whole piece of mindfulness. In 5 or 10 years, we’re going to look back and the research is going to be strong on this. It will be one of those. You just, “How could you not apply this? The benefits of it.”

      The great thing about it is that it is so accessible to everybody. You can live in rural Appalachia and you could still do mindfulness meditation. You don’t have to have access to a specialist or be able to afford therapy. It’s practically a wonder cure.

      Anything else that hits your radar in terms of the work that you’re doing?

      We have our resilience portfolio breaks strengths down into three different domains. We’ve talked about two of them. The first is the meaning-making domain, where having some of the purposes turns out to be the biggest piece of that, although also mattering to other people is an important element of that as well. We’ve talked a little bit about the regulatory domains. Learning different kinds of self-regulation, where being able to cheer yourself up and recover that positive aspect or positive emotion after trauma is the key thing. The third domain is the interpersonal one. This is the whole social ecology. The help that you get from family, friends, broader community, or even your social and cultural values, that can sustain us during tough times.

      LFL 114 | Building Resilience

      Building Resilience: Making more space to grieve is going to be an important part of healing from this pandemic in the long run.


      Social support is the one that we have found is the most helpful. That domain turns out to be a little bit trickier than the other two. For example, in one of our studies, we found that the adolescent boys who were reporting the highest levels of social support were also reporting the highest levels of delinquency. You have to be careful about what they’re getting socially supported to do. Having a safe person for someone to talk to and someone who will offer tangible help if you need a ride to the doctor or someone to look after your kids. We’ve found that what we’ve had to do is get a lot more specific about what kinds of social support we’re talking about. We’re not talking about encouragement to go shoplift or something like that. That’s probably one that’s important there. We are still trying to figure out what other pieces of that one might be helpful. That one has turned out to be the trickiest and there’s often this double-edged sword about it like, “What example is giving you social support?”

      Another one is that investment in family, which was turned out to be trickier than I expected because this important to me. I put a lot of energy, like a lot of people do, into celebrating holidays and family traditions. On the one hand, you can see the benefits of that. That gives people a lot of joy and even stability in their lives. In our work, you can see that there’s a little bit of a burden to that too. Many people have talked about it can get quite stressful around the holidays, trying to live up to your own expectations or other expectations. Having those interpersonal relationships is important, but it’s a little bit trickier there to strike the right balance about me in. It doesn’t end up being more of stress or a burden than it is something that you’re also deriving sustenance from.

      You mentioned the interpersonal domain to have researched around belongingness and how important that is for us. In the work that I do with organizations, we’re certainly building teams. It seems that we’re pack animals by design that we need each other. There’s a sense of power that we gain from the inclusiveness of being inside a group or that supported by a group as long as it’s positive.

      We are social animals by nature. The flip side of that is also true that there’s research on loneliness that shows that is one of the best predictors of mortality among older adults. It’s like a better predictor of whether they’re going to die in the next 5 or 10 years. Things like hypertension, diabetes and all these other things that you would think sound much more serious. We can’t truly thrive without having that sense of belongingness to some groups somewhere.

      If you’re isolated or you identified yourself as being lonely, your life expectancy is short. Is that correct?

      That’s right. There’s quite a large literature on that.

      That isn’t interesting because it does speak to that thousands of years ago. We were voted outside of the tribe. That was a death sentence. We couldn’t survive on our own. I would argue that it’s the same thing today. It looks different, but it is the same.

      Back at one point in time, that was the worst punishment you can impose on somebody. In some ways that still is true and we haven’t fully appreciated what some of the psychological ramifications are. There have been huge demographic factors with that. It changed a little bit because of the pandemic. I was reading an article in The Atlantic by the social psychologist, Jean Twenge. She said that it’s been hard on adults that adolescents are doing well as they were before, or maybe even a little better during the pandemic. She thinks it’s because they’re all reporting, spending a lot more time with family, and things like that.

      It has changed. My kids are around a lot more because they can’t cope anywhere. I’ve seen more of them in the previous months. They’ve got old enough to go run around on their own and jump. That’s very important. Demographically, we’ve had such huge changes with that. The most common household in the United States is one person living by themselves, which has never been true in all of recorded history. We’re beginning to understand the impacts that are going to be on people in terms of psychology.

      We are social animals by nature. Isolation is one of the worst punishments you can impose on somebody. Click To Tweet

      One that we haven’t touched on is your thoughts on this, two parts, practicing gratitude and journaling and where those might fit.

      Practicing gratitude can fit into that work about volunteering and teaching. Anything that you do that strengthens your relationships, it gets you to have more positive or pro-social relationships with other people is a good thing. It depends on whether or not you’re expressing gratitude to somebody else or if you’re doing some of those things where you write down three things a day that you’re grateful for. There are some benefits to that too. None of this stuff is bad for you, but in terms of what’s better, you’ll get a lot more boost out of writing that teacher that made a difference in your life and saying, “I never told you how much it mattered to me, that you encouraged me in my interest in medicine or whatever it was.”

      For journaling, that is right up there with mindfulness. One of my favorite interventions. It goes under a lot of different names. It goes under a narrative or expressive writing. A lot of people more in the violence, trauma fields, or in psychotherapy have missed that. There’s been a huge amount of work going on, on these different types of narrative, social psychology, developmental psychology, and positive psychology. It turns out that light mindfulness is one of the best things that you can do for yourself. You don’t have to. When you say journaling, a lot of times people come up with this idea that you have to write down what’s going on in your life every day for the rest of your lives.

      I’ve tried to start a journal several times and I never get more than a few weeks into it. The good news about that is that it turns out from all this research that you don’t have to do that. Sometimes people will use instructions to write down the most traumatic or upsetting thing that’s happening to you. That’s the centerpiece of a lot of emerging narrative forms of therapy like trauma-focused, CBT, or narrative exposure therapy. In positive psychology, they ask you to write about things that are meaningful to you like somebody who meant a lot to you as a child, what you think your values are, or to write about a turning point in your life when you realized what you wanted to do or who you wanted to marry.

      You can write those. There are tons of research about writing for an hour that shows that it has long-lasting psychological impacts and also physiological ones. That’s another great intervention that will boost your immune system, reduce inflammation, and other physiological benefits like that. Laura King, the Positive Psychologist, did one study where she only had students write for two minutes a day for three consecutive days. After a six-minute intervention, they still weeks later were scoring better on psychological measures than the control group who was down a list of things they had to do. If you write about anything that’s psychologically meaningful to you, it helps you process it and helps you gain perspective on it. It helps you appreciate what you might have learned or what your real priorities in life are. It’s an amazing intervention. It’s accessible to anybody who has paper and a pencil.

      You bring up such a great point that it doesn’t have to be exhaustive. This was for two minutes. Who can’t find two minutes to write down something? I know for me trying to end the day where I will write down 2 to 3 sentences of what went well for the day. Oftentimes I find myself, “What do I still have to do tomorrow? What didn’t I get done today?” Whereas if I put myself in that place of forcing myself to think about, “What didn’t go well?” There are things that went well as difficult as it might be. If I can go in that route, it’s not to be a Pollyanna, but it’s trying to get myself into a place of not focusing on what didn’t go well.

      Anything that you’re writing about as long as it’s meaningful to you. That has been the great thing about this narrative research. People do many different variations of it and the control group in most of these studies is writing down a to-do list, or if they’re college students like writing down your study plans for this semester. They’re still writing to create better comparable control, but they’re not writing about something meaningful, or personal to them like what you need from the grocery store. That seems to be the key to it. If that’s meaningful to you if that helps you to focus on acknowledging that you did do some constructive things during the day, and that gives you a sense of closure and accomplishment. That would be a great strategy.

      The last thing I’ll ask you is around exercise as a tool. What are your thoughts research-wise on that?

      The exercise we’re learning more and more about these mind-body lengths. It goes along with the research on mindfulness in that way. This impressive evidence-based showing that you don’t need to become an Olympian that even any regular moderate exercise can do. I’m not a big sports person myself, but I have dogs. I make sure that I get out and walk my dogs. Take a brisk walk with my dogs for 30 or 40 minutes every day. Even something like that is enough to have a strong impact on depression symptoms or anxiety symptoms. They’ll reduce them if you already have them. They’ll protect you from developing them.

      LFL 114 | Building Resilience

      Building Resilience: Among the pieces that contribute to a good life, the three with the biggest backing in evidence are mindfulness, expressive writing, and exercise.


      A bunch of research has shown that this is about as effective as psychotherapy or antidepressant medication. Some people are talking about that being practically a miracle cure. In the United Kingdom, they’re prescribing exercise as the first line of treatment for depression before they give them anything else. They give them maps to all the walking paths that are all over England and Scotland. Some of the other benefits that go along with that are also being in the outdoor spaces. There’s some emerging research that shows that you’ll get better psychological benefits if you walk in a park or the woods than you will on city blocks, although they both help. Getting sunshine and adequate amounts of vitamin D. These are all folding in there but exercise too. Another one that is free and accessible or nearly free, if you decide to go for something that requires a little bit of equipment. A wonderful way to sustain wellbeing and throwing across the lifespan.

      It’s not something that takes a lot of time to do it. It doesn’t need to. If you want to work out for 60 minutes, you can. I’ve seen research that as little as ten minutes of walking can activate a lot of those neurochemicals. That was a self-serving setup in regard to that question around exercise because it’s something that I promote so often in terms of something easy for us to do. There’s research that you can site that exercise compared to pharmacotherapy in terms of the benefit that it does better than some of the treatments. That’s not to say, “You stop taking medication and work out for 30 minutes.” It speaks to the power that exercise provides in helping us out.

      Exercise has a bunch of other side effects, but it will also lower your blood pressure and help you maintain a healthy weight. It will have all these other benefits instead of being something that can have potentially risky side effects. There are some risks too, especially if you’re going to take up skiing or things like that, be careful not to injure yourself. In terms of thinking about the pieces of what good life are, the three that have the biggest evidence-based behind them are mindfulness, expressive writing, and exercise.

      What a great way to end this. I can’t thank you enough, Dr. Hamby, for your input on this and for helping other people. There are so many different options for people and different perspectives. Different people can do different things, but they don’t take a lot of time. Try things out and see what works for you.

      That’s the basic idea behind the portfolio model. The same combination is not going to work for everybody, but anybody can put together a combination that will help them thrive and achieve well-being. Thank you for inviting me to talk with you. I enjoyed it.

      Thank you. I’m wishing you all the best.

      The same with you.

      Important Links:

      About Dr. Sherry Hamby

      Sherry Hamby, Ph.D., is Research Professor of Psychology, University of the South, Director of Life Paths Research Center, and Founder of ResilienceCon.

      She is also founding editor of the American Psychological Association journal Psychology of Violence.

      A licensed clinical psychologist, Dr. Hamby has worked for more than 20 years on the problem of violence, including front-line crisis intervention for domestic and other violence, involvement in grassroots domestic violence organizations, therapy with trauma survivors, and research on many forms of violence. Her current work focuses on resilience and strengths-based approaches to coping with adversity.

      Her awards include the 2017 Award for Outstanding Contribution to the Science of Trauma Psychology from the Trauma Psychology Division of the American Psychological Association. Dr. Hamby has appeared in the New York Times, CBS News, Washington Post, Huffington Post, USA Today, and hundreds of other media outlets.

      Her most recent book is Battered Women’s Protective Strategies: Stronger Than You Know (Oxford University Press, 2014). She lives in Tennessee with her husband and two children.

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        Building Health And Resilience At The Cellular Level With Dr. Sveta Silverman – Episode 113

        LFL 113 | Cellular Resilience


        In this time of pandemic, we don’t just need to cope; we need to build resilience. From a health perspective, this resilience starts at the cellular level. Built within each cell is a tremendous capacity to weather environmental stressors such as pathogens and toxins, but it can only do so much on its own. What do we need to do to unleash our cells’ full protective potential and become proactive about our health? Joining Patrick Veroneau for a chat, pathologist and wellness advocate Dr. Sveta Silverman helps us get to the root of unhealth by taking a deep dive into the basics of cellular health. These are stressful times, and that stress can cause your immune system to go haywire. Tap into this conversation for some incredibly easy tips that, when done consistently, can help you take control of your own health journey during these challenging times.

        Listen to the podcast here:

        Building Health And Resilience At The Cellular Level With Dr. Sveta Silverman – Episode 113

        On this episode we’re going to talk about health and our immune system. We’re going to get down to the cell level. My guest is Dr. Sveta Silverman. She’s a conventional doctor with a passion for education of disease prevention and health promotion. She’s an Associate Professor in the Department of Pathology and Lab Medicine at the University of Alberta. She is a surgical pathologist and her expertise is in breast pathology. What I love about one of the bios that I had read is it stated that she’s on a mission to help others improve their health. That’s how we were connected. While she is a surgical pathologist by degree, she is a teacher by calling. I would agree with that 100%. I loved her enthusiasm and her passion for this topic. Let’s get into it.

        Svet, I want to thank you for taking the time to be on the show. We had the opportunity to speak and our conversation specifically went around resilience, health of individuals, and how that plays into resilience. I thought it’s such an important time for us to talk about that. One of the things that I’ve been experiencing is the difference between coping and resilience. I’ve seen it and this is the best I can come up with when I think about that transition. When I think of coping, if I’m on a boat that’s leaking, I can bail it out and that’s coping. Eventually, either I’m overcome by water or I’m too tired to bail anymore and the boat sinks.

        To me, resilience is the opportunity to fix the outside of the boat so that the water is all around me, but it doesn’t get inside. A lot of people have been able to cope up until now but have lacked the ability to build resilience where now it needs to take over, “I can’t bail the boat anymore. This is too much.” I’d love your perspective on things especially as it relates to health and the cellular level of individuals because that’s a piece that we’re missing.

        First of all, Patrick, thank you very much for giving me the opportunity to teach health. I’m blessed to get to know you. We’re connecting on many levels in terms of health, energy and positivity. It’s interesting, I am perceived as the doctor of cells. By degree, I diagnose cancers. I look in the microscope and diagnose cells. By the virtue of my mission, I teach health. Everything is connected to coping and resilience. Let’s talk a little bit from the perspective of cells.

        As you said, you can patch the boat and it’s coping and because that’s what we do, we patch ourselves, “I have a headache, I will take a pill,” or “I have heartburn, I will take a pill.” That’s coping. At a certain degree, you get, “I cannot take care of this headache anymore.” However, resilience is how do I get to the root cause of this? How do I fix it? To begin with, our cells are incredibly resilient and forgiving because there is an ingenious mechanism of cellular defense or cellular cleanliness.

        There are cellular vacuum cleaners in every cell, however, they are coping. Initially, they’re very resilient because those vacuum cleaners, the cellular cleansers are cleaning the cell from all the garbage that we’re getting from the environment, electromagnetic fields, this charge that we’re putting on us, everything that is around us, the food that we eat, and not paying attention to what we eat. Those vacuum cleaners are initially so strong, they are Dysons, and then they started to cope.

        It’s a little patch and then the cell gives up. I cannot clean myself anymore. I’m done coping. I’m exhausted. I’m tired. The cellular machinery switches, goes haywire, and starts making atypical or malignant cells. In this day and age and this situation, we’re coping and then I’m done. The thing is how do I get strong? How do I get healthy? With this said, how do I get resilient? That is the resilience of positivity because healthy equals happy equals positive. How do I address cellular resiliency? Switching back, who are we as a body, as a human being? We are a lump of cells. Some say 30 trillion, 35 trillion, or 52 trillion. Let’s say the average is 35 to 37 trillion cells. I have to be resilient with resiliency of every cell. I need to build every cell as my fortress of health and that is my responsibility.

        Healthy equals happy equals positive. Click To Tweet

        This is my resiliency to the outside world and my resiliency to stand up and say, “I am making the best of me. My responsibility to stay resilient is not the responsibility of my doctor, my pastor or my rabbi.” They are my leaders, spiritual leaders, consultants, guiding apparatus, support, emotional, physical body. My resiliency is entirely upon my responsibility to be the best I am. It’s my responsibility to make 35 or 37 trillion cells the best they are. How do I do this? There are lots of simple things. They do not require any money but require the resiliency of commitment. I am committing to myself. I am committing to my health.

        That is one of the challenges for a lot of people. How do you create the habits? You build these habits where we have become a society at times where if it doesn’t work the first time, we move on. We don’t stick with things. I totally hear you. You’re talking about developing on many different levels, whether it’s physically what do we put in ourselves? Intellectually, what do we put in ourselves in terms of our thoughts? Emotionally and spiritually as well. I would agree with you in terms of, what do we consume that helps build those 35 trillion or however many cells it is?

        When do we start commitments? The 1st of January, we have the New Year’s resolutions. The 1st of January is a holiday. Let’s say, 2nd or 3rd of January, you hit the gym if the gyms are going to be open. The gyms are full of people because everybody makes a resolution. How many of them make it as a commitment? You can count them.

        I’ve heard it’s 15% or something like that.

        The commitment relies on consistency. Consistency is going to turn into habit because when you do every day the similar thing, one day you wake up and say, “I’m going to skip it. It doesn’t feel right.” When it doesn’t feel right, it’s your habit. When you start committing to the good foods, inadvertently you become consistent and habitual. What happens is your body is going to clock or moderate, not modify, your consistency.

        My example, I am committed to drink healthy water. I don’t drink tap water and I do it day-after-day, then the trouble happens. I go somewhere like a restaurant or something and they serve me tea. I can drink that tea because my body tells me, “What kind of garbage are you putting in? It is yucky.” My commitment and my consistency to pour healthy water and make my own beverage leads to the habit. When I break that habit, my body tells me, “No.” The same habit you build with good foods.

        Let’s say Joe Doe. Joe Doe is on SAD diet, and the SAD stands for Standard American Diet. Is it sad? It’s sad but that’s the acronym. Joe Doe is eating SAD diet meaning that there are plenty of processed carbohydrates and that is Joe’s habit. Joe is harming his cells and breaking the cellular health by putting refined processed carbohydrates, which fastly convert into sugar. That triggers the reactions. When we have sugar in our bloodstream, it stimulates the hormone insulin. Insulin grows abnormal cells, but what insulin does is it shoves the glucose into the cells or something.

        LFL 113 | Cellular Resilience

        Cellular Resilience: Our cells are incredibly resilient because they have an ingenious mechanism of cellular cleanliness.


        The problem is when there’s too much of glucose, it doesn’t go into the cells because the cells are saturated, but insulin keeps coming and keeps sending the signals to the brain, “Give me more.” This is the habit of people who eat refined foods more often. They’re not making it up because they feel hungry. They’re extremely saturated. There’s a time when their cells are screaming of over abuse of carbohydrates but their brain is also screaming, “Give me more because I’m starved.” This is your habit. Living in Maine by the ocean, awesome stuff, eat pizza.

        It’s like telling you, “I can’t stop.”

        You can’t, that’s the thing. This is your resilience to you. What you do is you create a pattern. It’s like, “Pizza. I do know. What do I substitute with pizza?” You can make a commitment. You can eat healthy pizza and I will teach you how to make healthy pizzas, but you can let me try. This is my resilience. This is my pizza. This is my salad. Whatever on top of pizza, let’s say basil, arugula, even some cheese, I put it in a salad bowl minus crust. That’s what I’m eating. I’m eating deconstructed minus crust pizza. I’m committing myself to seven days of deconstructed minus crust pizza. In seven days, all of a sudden, your cells are like, “I’m happy. What happened?”

        I’m feeling vibrant. I’ve got more energy. My wife noticed me, I’m like a young chick again. My kids are asking me, “Dad, what happened to you? Why you were active?” I’m like, “I feel great. I feel young. I feel positive in a week.” Why do I go back to something that is going to make me feel low other than satisfying my brain for three minutes? That’s how you start creating and building the pattern. You go seven days and start analyzing, is it working? This is just one way. It’s the same thing with exercise. You start walking every day, 5 minutes a day, 10 minutes a day, but you keep doing it regularly. You’re creating a pattern. One day, you catch yourself, “I haven’t done my walking. Something is not right in my routine.” It’s your consistency, your routine and your habit.

        I did a workshop on this in regards to some work that was done by Anders Ericsson around 10,000 hours and deliberate practice. I’m all for what you’re talking about. I exercise it myself, no pun intended. I work out in the morning and I know that when I don’t work out, I don’t feel as good.

        The same applies to foods, meditation, prayer in some instances, and whatever you do because our health doesn’t necessarily reside on good food only, supplements only or exercise only. Number one, what’s the problem with the society now? We are angry, stressed and confused. We’re not happy and not emotionally stable. That is number one of unhealth because cell is a computer. It’s a programming device but you program it positively or negatively. When you program it positively, even if you start initially faking it and you start working on it, your computer doesn’t know. If it’s a positive input, it’s going to be positive output. When you do it consistently and stuff like that, the positivity of mind creates a positivity of health and healthy cells. Mental, emotional and spiritual comes number one.

        You mentioned such an important part too in how our mental state impacts our immune system. We had a conversation around Bruce Lipton. I told you I had read The Biology Of Belief with him. One of the things that stood out to me, and I’d love your thoughts on this, is you said when we’re stressed, it’s fight, flight or freeze for our system. We take away from our immune system because the body thousands of years ago, if it was a saber-tooth tiger coming toward me, it said, “We’re going to take all the blood and put it in your extremities and areas that you can get out of this situation. If you survive this, then we’ll come back and we’ll continue working on the bacterial infection you have, but we’re not going to do it until then.” It’s all stress.

        Commitment relies on consistency, and consistency turns to habit. Click To Tweet

        You’re entirely correct. A friend of mine who is a psychologist brought a concept and I lit up. She’s learning, teaching, studying and presenting the psychology of immune system. Have you heard of the psychology of immune system? As you said, it’s all stress. Thousands or hundreds of years ago, saber-tooth tiger runs after you. What do you do? It’s a fight, flight or freeze response. Your cortisol or stress hormone goes extremely high and the blood rushes to the extremities and you’re fine.

        The problem is it was a solitary event. What happens right now is we have saber-tooth tigers running after us. We allow them to run after us imaginative 24/7 because we’re not sleeping. It’s almost like 24/7. What does it do? For example, we were talking about the blood recirculation, what happens is we exhaust our stress hormones which are connected to every other hormone and every system including immune system. If your stress hormones like cortisol is not in the right state which is entirely affected by stress. You are inadvertently depressing and down-regulating your immune system. There are no ways around it.

        When we think about it especially in this era of the pandemic and this virus, people getting worked up and stressed out about it, their stress and their worry is counterproductive.

        In this day and age of pandemic, this is our wake-up call to get healthy. It is about social distancing, that’s fine, but it doesn’t matter whether you social distance or not if you’re not healthy, you’re at risk. Who are at the utmost risks? Elderly, obese, and people with chronicity like diabetes and cardiovascular disease. The thing is when you have diabetes, every system of your body is affected. It’s your gut, your microbiome, and your immune system. I take pandemic with a stride. I love washing hands, not obsessively.

        I don’t have obsessive-compulsive thing on washing hands. I’ve got it on other things, but I love washing hands with soap because it gives me a hand massage. When I finally stop for twenty seconds, I’m connecting with myself. The thing to me about the pandemic is how do I optimize my lifestyle now to health? How do I optimize my diet to health? How do I optimize my hydration, my supplementation, my cellular up-regulation? Everything in that pattern leads to cellular health. Immune system is immune cells. Everything is extremely simple, but everything resides on my resilience and commitment to health.

        It starts with us. It’s less worry, more work on ourselves on getting better.

        Do I want to get up at 5:15 to have yogurt at 6:00? Not exactly. Do I push myself out of bed? Absolutely because being a Type-A personality, spending an hour of hot yoga in the morning gives me an hour of me. Whether I like it or not, I am in the closed room for an hour. I’m doing walking or moving meditation. I love hot because of what it does. In a burden apparatus of cleansing. Sweating means detoxification whether I like it or not and I love it.

        LFL 113 | Cellular Resilience

        Cellular Resilience: When you get your stress hormones out of place, you are depressing your immune system. There is no way around it.


        What I find interesting and I always felt guilty that I hate running. I run regularly. There’s not a time that I have left to go out for a run that I’m like, “This is awesome. I love this.” Within an hour of getting back, there is not a time that I finished a run that I’m like, “I’m glad I did it. I feel better.”

        Thank you for saying that because I do not like to work out. However, I’m in yoga. I’m learning because it is needed for my health. I’m not immune to stress in life. My stress level is high so how do I deal with this? For me, it’s yoga. For you, it’s an exercise, it’s your running because after running, you find so much accomplishment and positivity. Your endorphin level is high. From running, what did you do? You boost your immune system, whether you like it or not, because you upregulated some cellular pathways that are going to boost your immune system. You reduced your free radical damage. You reduce your oxidative stress, which is the culprit of cellular unhealth.

        I do think that there are a lot of people out there thinking, “I can’t do it. I don’t enjoy it. I don’t like it. Therefore, I’m not made to do this.” It’s encouraging to hear other people that say, “I don’t like either doing it but the payback on the other end is incredible.”

        That’s the whole thing. For example, exercise is versatile. You don’t want to run, walk. You don’t want to walk and you love swimming, swim. You don’t like swimming, go to the gym, pump some iron. You don’t want to pump some iron, go to the yoga studio. You don’t want yoga studio, do Qigong. The physical exercise routine is endless and no excuses. It’s interesting how we start exercising sometimes. When we commit, we commit out of necessity. It’s like I watch smokers. Sometimes, you bang on their head. It’s like, “You’ve got to quit. It’s not going to end all right,” then heart attack.

        The next day, smoke-free, done, cold turkey. Something hits you. This is like, “I can die doing this.” Why don’t you think prospectively? Why do you act on your health? The best cure of the disease is the prevention of the disease. Why don’t you be proactive? We’re getting older. Whether you like it or not, this is the mechanism. If we’re getting older, it’s in our cellular apparatus to get more stale, to work slower and stuff. I need to look at it proactively and prospectively. What do I do? If every cell starts working slow and the functions are decreased, it’s not going to skip the immune system, if we’re thinking immune system.

        What do I do to boost my immune system? How? I’m thinking, what is my gut doing? How is my GI system functioning? Why? Because my GI system is the home of my microgut and my probiotics. My probiotics are some say 80%-plus or 70%-plus of my immune system. My immune system lives in my gut. What do I do with my microgut? How do I boost myself? I don’t live in Hawaii. I don’t have the sun the whole year. Do I need vitamin D? Yes. What about fish oils? Yes. What about good food? There’s something that sometimes you don’t like doing but you need to do it because, am I going to be around in twenty years? That’s why I’m doing it. Do I have children? Yes. Do I want to dance on their weddings? Yes. Do I want to take my grandkids to school? Yes. Do I want to be in a wheelchair? No. Do I want to suffer from Alzheimer’s? No. There you go. There should be some commitments.

        As we’re coming to the end of this, if we’re talking about an employee or a leader that says, “I’m stressed out. I’m having a difficult time coping. I don’t have the energy level. I’m not feeling great about myself.” Without overwhelming somebody to say, “You need to change all of these things,” what are some simple things that somebody can realistically start to implement? They start to get those quick wins. You start getting those and all of a sudden you’re like, “If I can do that, then I can jump up to this,” but people just need a window.

        This time of pandemic is a wake-up call for us to get healthy. Click To Tweet

        Let’s commit to eight hours of sleep minus cell phones. No cell phones in the room. Turn it off. You turn off the lights, you sleep. Let’s try and do this, number one. Number two, breathing. When you are stressed and overwhelmed at work, stop and take a huge deep inhale, and huge deep exhale. When you do that, don’t think of the bad things that happened. When you breathe, you only concentrate on breath and you can count it. You do four times. You count to four while inhaling then hold it for four, then exhale for four. Do it 5, 6, 10 times, and then you immediately find yourself that you are less stressed.

        These are two simple solutions. Number three, you take water to work. You have a bottle, preferably not plastic with clean water at home and you drink. You stay hydrated. Sometimes, when you want your pizza and stuff, you take a few sips of water and it will take away your drink. This is simple. We’re not spending money. We’re not going to see a specialist or a therapist. That’s simple. That’s solution number one. Hopefully, when we reconvene and have another talk and stuff, we’ll elaborate on more solutions and get into foods and simple solutions. What are we going to bring? What are we going to eliminate in foods?

        Those three that you mentioned are huge, sleep and our breath.

        If you’re stressed, stop and breathe.

        It’s hard at times in terms of your breath. I remember a few times that I was taking yoga and the instructor would come up and say, “You need to breathe.”

        That’s where you concentrate. There’s one thing that is of the utmost importance to me in yoga. There’s nothing more important. It’s called prana, breathing. That’s a whole thing. People say, “I can’t afford it,” but you don’t have to afford it. You need to be committed to yourself. You don’t need to afford it.

        This has been great. I love the conversation that we’ve had. The focus that you have is important. It’s one that many of us have missed for a long time. It took me a while to catch on to this and how important this stuff is. It is in our control. We have control over this. I do look forward to this because I do think the food is a whole additional piece that you could bring much to this.

        LFL 113 | Cellular Resilience

        Cellular Resilience: Sleep. Breathe. Drink Water.


        We need to break it up. Money is a big deal. We need to break it down and help people realize that it’s not that bad. There are a few changes we’re going to make in cupboards, the fridge and on the stove, it’s going to work.

        We’ll segue that in episode number two that you and I do together. Thank you.

        Patrick, I’m grateful. Thank you.

        I am as well. Wishing you all the best. Peace.

        Peace and love. Thank you.

        Important Links:

          About Dr. Sveta Silverman

          LFL 113 | Cellular Resilience

          I began my medical career as a pediatric surgeon in the former Soviet Union. After I made Canada my home in 1991, I broadened my studies and work into the field of pathology. As a pathologist, I’m really good at finding the root causes of medical problems. I’m also good at finding ways to heal medical conditions. I have a passion for eating well, living a healthy lifestyle and preventing disease.

          I am a lifelong learner and as such, I am widely published and I am a Fellow in the Royal College of Physicians in Canada. As a Royal College Fellow, I am always enhancing my learning and skills through my commitment to continuing professional development through the Royal College’s Maintenance of Certification (MOC) Program.

          As well, I have enjoyed teaching over the years and I have been honoured with multiple awards for outstanding teaching. The connection I make between the material and the student is satisfying and motivating to me.

          At this point in life, I desire to integrate my knowledge, experience and passion as I make myself available to answer people’s medical questions. I am developing so that I can make a difference in individuals’ quality of life. I have worked very hard to become an expert in detecting the root causes of illnesses. I have also made strides in finding ways to help people heal their bodies. I am looking forward to helping thousands of people through

          On a personal note, I really enjoy music, animals, tennis and kind people. Most of all, I love and appreciate my wonderful husband, Harry. The first 25 years have been marvelous and I’m looking forward to the next 25 years!

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            The Impact Of EI With Dr. Ben Palmer – Episode 109

            LFL 109 | Impact Of Emotional Intelligence


            In our world today, emotional intelligence has become more and more important in how we perceive, understand, and manage our emotions. Joining Patrick Veroneau on today’s show is Dr. Ben Palmer, the Chief Executive Officer of Genos International, a business that specializes in the assessment and development of emotional intelligence, employee engagement, and motivation. Dr. Palmer talks about the impact of EI, particularly in the workplace, and the powerful leadership approaches they have identified and developed, which are vital for leading in today’s challenging times.

            Listen to the podcast here:

            The Impact Of EI With Dr. Ben Palmer – Episode 109

            On our episode, I’m going to interview Dr. Ben Palmer, who is the CEO of Genos International. He is the Developer and Creator of a Genos model of Emotional Intelligence. It’s a model that I’ve used for over a decade now. In terms of some of the companies that have utilized this model, Amazon, Microsoft, IBM, Walmart, Genentech, Pfizer, Qantas, Commonwealth Bank, and many more. I was reading a feed of an organization that put out projections as to emotional intelligence being utilized in the workplace. They suggested that there will be a huge increase in its utilization between now and 2026. I’m not sure why 2026 was the date, but I would agree with the headline of that. Emotional intelligence becomes more and more important in our world around perceiving, understanding and managing emotions, either mine or someone else’s. You’ll hear many pearls that you can draw off from the conversation that I have with Dr. Ben Palmer of how important developing this skill of emotional intelligence is and we all have the ability to do it. With that said, let’s get into it.

            Ben, I want to thank you for being on the show. I have been looking forward to this as somebody that practices the Genos model of Emotional Intelligence to be able to get you on the show and talk about it especially in this time that we’re in. Could you give us a little background in terms of how your interesting emotional intelligence first started to form, why this model, and then go into how does this impact us now and going forward?

            Firstly, thank you for having me on. It’s a real pleasure to be here. All your readers will enjoy this segment on emotional intelligence. My interest and work began with me as a PhD student not knowing what I wanted to do, and this was 1996. Dan Goleman’s book lands of my table, Emotional Intelligence: Why It Can Matter More Than IQ, which incidentally is the most widely read social science book in the world and I fell in love with the concept. I was also doing my PhD in a neuropsychology laboratory with Professor Con Stough, who had an assessment background.

            He encouraged me to start looking at the different models and measures of emotional intelligence that were around at that time. The book had become popular and there had been a bit of an explosion of different models and measures. I became interested in doing analysis inside of the market. I’ve looked at all these different instruments and which one I think is the best. That led to my own model. I was not impressed to say the least with what was available at that time both from an academic point of view in terms of the instruments not doing what they should have been doing at that time from a psychometric point of view, but also from a model point of view.

            I always wanted to do applied work post my PhD. I was interested in helping people be more emotionally intelligent at work. A lot of the models at that time were in my opinion to be 15, 16 different variables in them. Imagine an emotional intelligence model that has self-awareness, self-actualization, optimism, happiness and the list goes on. If you’re looking to the history of psychology, models that are sticky, accessible, and practically useful. They’re usually four quadrant, small number of things and that’s what gives people the language of what it is you’re trying to help them improve. That was the past of the Genos model.

            In regards to doing the assessment, it’s a quick assessment, relatively speaking to do that you don’t get fatigued when you do it. I remember that always being one of the things that interest me or that I enjoyed in the feedback that I was getting from people that have taken it. It’s not this exhaustive process.

            If you look into the history of Organizational Psychology and instruments that organizations pick up and use, they’re often short, not long because people don’t have the time to fill out a 150-item survey. It’s a questionnaire. Ours is 42. As you point, it’s relatively quick to do, but quick doesn’t mean poor quality. Quick means some ways mean better quality because people can see. Particularly when they’re doing it online, they can see the length of the instrument. They can see how they’re progressing through it. That helps people slow down and consider their instance.

            In looking at your history, you mentioned something as you looked at emotional intelligence and found it interesting. I did the same thing when I was going through my training as a coach through iPEC back in 2008. That’s when I was first introduced to the Genos model. I hadn’t heard of emotional intelligence. I didn’t know about Dan Goleman at that point. My background was in the biotech industry in sales and training. As I read this brochure around the Genos model, I thought, “This is a sales model. This is perceiving, understanding, and managing emotions or reading people and myself.”

            This seems like common sense. That’s what drew me to it. What was interesting about that is after I had gone off on my own, I had been in the industry, I went to a large biotech company that I had worked for. I went to the sales director to go back in and do some training for them. The first thing he said to me at that point was, “You can come in here and do trainings on all the things that you want except for that emotional intelligence BS.” It’s what he said. That point was the resistance that I was running into with emotional intelligence that seemed weak, fluffy, and there wasn’t a lot to it but those that understood it realize that it’s the opposite and the strongest.

            Our feelings are so fundamental to who we are. Click To Tweet

            It’s bringing strength and compassion together and using the pathway. The New Zealand Prime Minister does this exceptionally well. She’s an exceptional role model at doing it. Her popularity is through the roof. She has banished Coronavirus from her country. Emotional intelligence is about being angry but it’s about being angry in the right way, to the right degree, at the right time, in the right context, in a way that gets engagement not defensiveness.

            Emotional intelligence is not just being angry, it’s being happy, optimistic, smart with feelings. If you think about feelings, they are fundamental to who we are. The first thing that happens biologically when something in our environment occurs is an emotion. That emotion starts to prevail and influence the way we think, behave, and perform. Being smart with feelings is an incredible skillset to have. It’s the difference between stimulus and reaction to stimulus-response, considered intelligent response. We need that in this environment that we’re in it at the moment.

            I love those three things that you mentioned. The emotions are in the center of this but the behaviors, decisions, and performance. We can all think of, “If I’m angry, how do I perform? How do I behave? What choices will I make are not going to be generally the same as I’m in a place where I’m content, happy or satisfied?” Understanding that is important.

            We’re not using emotional intelligence in the workplace to create some type of utopian environment where all everyone ever feels is happy, optimistic, satisfied, and valued. What we’re creating is a workplace that intelligently responds and uses emotion to make sure that the decisions, the behavior and the performance of the organization is optimized.

            Ben, as we think about that now, we’re in this world where there’s much more of a remote setting in terms of the work that’s being done. How does developing this skillset play into that where you have more people working remotely? It impacts it.

            We have more loneliness, anxiety, fear, and concern about job loss. As Josh Bronson said, quoting the CEO of Disney, “Leaders need to be the Chief Wellbeing Officers of organizations.” Now more than ever, we need emotionally-intelligent leadership because we’re having to firstly lead through a medium like you and I are discovering and talking with each other. Secondly, we’ve not only got to do that. We’ve got to lead through this medium of remote working where there is heightened anxiety, fear, concern, job insecurity, and that feeds into people’s decisions. Think about the way you think when you feel overly-stressed or concerned versus how you tend to think when you feel relaxed, content, and engaged for work. It’s a no-brainer.

            In this environment, there’s an enormous need for leaders to be self-aware, empathetic, aware of others, and not only purposefully invest in their own wellbeing so that they show up, being able to project calm and confidence by way of example. Also, be able to see that a staff member is stressed or is concerned and help to best up whatever maybe the right intelligent choices around that stress and concern. It’s not about making them go from concerned to happy, although that might be one of the things that comes as an outcome, it’s about helping them make the right intelligent responses for that concern.

            It takes much more effort if it’s through Zoom or over the phone where I’m not in-person with that person to try and do that.

            One of the research studies that struck me in 2019 was on the extent to which emotional intelligence may be heritable or indeed developed with the environment. This research study looked at gene analysis and so on and came up with a conclusion. There were 46,000 people that they had in this study. It’s a massive sample. Ninety percent of our emotional intelligence is developed and about 10% of it is heritable. I am saying this to you and your audience in the context of think about that in terms of the opportunity it presents for you to develop your own emotional intelligence. It’s huge. Think about what it might mean even to be 2% or 3% more emotionally-intelligent. What would it mean to you to have a 2% or 3% uplift in your mood? What would it mean to you to get up out of bed in the morning and feel 2% or 3% better at jumping into work?

            LFL 109 | Impact Of Emotional Intelligence

            Impact Of Emotional Intelligence:l Emotional intelligence is like being angry, being happy, or being optimistic. It’s being smart with feelings.


            What would it mean to a basketball team, to an NRL team, to a football team to be 2% or 3% better at managing their anxiety in a close match? It’s the difference between finishing somewhere in the middle of the latitude, winning the grand final or finishing on top. The fact that it’s malleable and influenceable that we can develop that within our self. Research suggests on average at the moment in good emotional intelligence programs and improving it by 17% points, not 2% or 3% which I’m talking about. I wanted to put that figure into perspective. That’s what that could mean for people. It’s an incredible life journey.

            There’s one study that I’ve used often. I had an affinity to it because it was from the pharmaceutical industry. It was done with Sanofi-Aventis that you were part of with Sue Jennings. I remember that study was around teaching these behaviors and these skills to managers who then had to teach it to those people that reported to them. The impact that they saw in regards to increase in sales was about 12%.

            It was at that time when Sanofi had acquired Aventis. They were integrating. Sales were on the downward slope a little bit because of that integration. We focused on developing the sales manager’s emotional intelligence and got them also focused on developing their own people’s emotional intelligence. It improved revenue by 13%. I want to pick up on something you said that when you were showing or looking at the model, you thought it was a sales model. It is in some ways and it’s not in others.

            When Sanofi were looking for a provider, they went through a procurement process and we were one of many people who applied to work with them. I’ll never forget sitting across from Sue Jennings and saying, “What we have to bring to your RFQ is not a sales program. It’s a personal development program based on emotional intelligence. My hypothesis is if we make people more personally effective, more self-aware, more empathetic, better at managing their emotions that their sales will improve as a result.”

            She took a leap of faith and saw the sense in that. We improved revenue by 13%. Not only did we do it though, we improved it in comparison to a control group to make sure that it wasn’t the market or it wasn’t the fact that the integration was going better. In fact, if you asked her at the time of the integration, it was making things worse. The control group not only stayed flat but rebounded and Abbott came up. That was a groundbreaking study. That’s the thing about emotional intelligence. It’s role level and function diagnostic. What I mean by that is it’s relevant to any particular job that has an interpersonal component to it.

            Having been in that industry for so long with many challenges that industry faces in regards to access with offices and healthcare providers. If I look back to my success in being able to navigate all those changes, it was because of this skillset of being able to navigate that environment. Being able to perceive what was going on around me. It’s not just in myself, but being able to see what was going on, and pick up on the cues around me. That is huge especially in this environment.

            You were talking about this person that you were showing the model to. You can come in and do any training but not this emotional intelligence set. We don’t come up against that as much but we still do every now and then, although the world’s understanding of it has dramatically shifted. The World Economic Forum lists it as number 6 out of their top 10 job skills for 2020 and beyond. The big consulting firm, Capgemini, did a scan of the market, and 1,500 leaders at Fortune 500 companies asked them, “How relevant do you see emotional intelligence for the next few years?” They came to the conclusion through that research study that they did. They see demand for emotional intelligence increasing six-fold on average across industries. In some industries, eight-fold over the next eight years and this is what industry leaders are saying.

            They’re seeing the world of artificial intelligence and automation are starting to take over a lot of the thinking component of jobs. What’s going to be left if is the human element, social persuasion, understanding how to engage in a motivated team. People are not going to be replaced. We’re always going to be there, but the people side of leadership is going to improve and increase so dramatically. They’re going to become the prize skills. What I do find in some organizations, not necessarily Sanofi per se, but there are a lot of organizations like Sanofi, BMW, Walmart, the list goes on, that did a lot of work with emotional intelligence in what I call its infancy in 2000s, by way of example. Let’s say from 2000 up until the global financial crisis of 2008.

            The new pushback that I see is that BS, “We’ve done emotional intelligence. We did that in the 2000s.” I’m saying to organizations, “Have you replaced your car since the 2000s? If you haven’t, what would it be like to drive?” I use that as a metaphor to say, if you did emotional intelligence years ago, think about where it is now in comparison. The concept now has been around and it’s in its 3rd or 4th decade. Every 4 or 5 years, how we develop it, how we assess it, what we do with it is improving exponentially. Inside the organizations, if you’ve tried it a few years ago, come back and try it again because the efficacy of it, how is it sensed, developed, and brought into organizations now is much better than what it was back in those days.

            Being smart with feelings is an incredible skill set to have. Click To Tweet

            That’s such a great point along those lines. When I do the workshops on it, not just on emotional intelligence, but most of the things I talk about is like reading about pushups and doing pushups. Intellectually, people say, “I get it. It makes perfect sense.” You’re not going to get any stronger intellectually knowing about this. It’s doing the work that you need to do this and practice this continually.

            This is the essence of a good developmental program whether it be one-on-one coaching or a group workshop. There should be some content that should be about 10% of your program. There should be some discussion that should be about 20%. Seventy percent of what you’re doing should be the actual practicing of stuff. In my own coaching work, which I don’t get the chance to do as much as I’d like to anymore, but I do a lot of role plays. We’re going to talk to that person about such and such. I’m going to be that person now, let’s have the discussion. I’d encourage coaches to do a lot of roleplaying and reduce the coaching conversation down a bit and make it. Let’s have a conversation, let’s practice it out, let’s think about how you go out.

            When you say that, I immediately think too of what’s coming with AI. That’s the perfect scenario of how to strengthen this muscle through AI. If we’re in scenarios roleplaying where we have to respond to a situation that has happened, that helps to build that muscle. It seems like a perfect environment for us when we talk about evolution of this. How do we get stronger at it?

            AI is going to have an increasingly large role in helping to assess and develop our emotional intelligence. However, the thing about feelings is a lot of them are neurochemistry-based. That comes from interacting with other human beings or indeed other animals, like a lot of nursing homes have cats and dogs and things like that because they make people feel better. It’s a chemical interaction. While we might be able to go into a virtual world and interact, there may be some feelings that come with that. I don’t think it’s ever going to be the same as roleplaying with a real person, practicing with your colleagues. I don’t think that will ever be replaced. I see this lovely complementary world coming together in that sense.

            There’s an enormous amount of money and research being poured into at the moment. Our understanding of discrete emotions, deep-diving down on specific feelings. Let’s take the feeling of concern by way of example. What does it sound like? What does it look like? What does it do in the body? How does it express itself? The reason for that is business wants to teach machines how to read feelings. Once machines can read feelings, there’s a whole range of different things they can do in terms of feedback, coaching, and so on.

            At the moment already, there are listening devices in contact centers who are listening to a call between a customer service representative, let’s say at American Airlines, and a customer who’s rang up about an issue with their airline ticket or whatever. What that machine is doing is it’s listening to the emotional tone of the conversation. When that emotional tone starts to go the wrong way, it’s flashing up messages to the customer service rep to let them know the customer is getting frustrated.

            Their frustration is elevated, we needed to change the script. It’s bringing up on-screen different options that the customer service rep can call on to change the tact of the conversation and de-escalate the situation. Some customer service reps don’t need that technology at all. They’re good at reading it and picking up on it but we’ve all been at the receiving end of one who hasn’t. Imagine the benefits that technology is bringing in terms of helping that particular person pick up on the emotional and change track a little bit. This is this lovely integration and what this world that we’re going to be going into is going to look like.

            The extension of this is in the future and it’s already been written up and talked about. We say expanse of what technology in cars now that can read the emotional tone of the passengers. If you’re an Uber driver and you’re in a Mercedes Benz, it can tell you on your dashboard, “Your customer is not feeling comfortable with you driving. You need to pull it down a little bit and slow down or ask the customer if they’re okay.” This is an enormously wonderful world that’s coming in terms of this stuff. I don’t know about the ethics of it. I hope it catches up and we have the right policies around it. It’s an interesting world ahead of us.

            I read a few different articles around the elevation of oxytocin around empathy. Do you have any thoughts in that in particular? The only time I had heard about oxytocin before was when my wife was pregnant. Her levels of oxytocin went up and it seemed interesting. This looked at how to artificially raise somebody’s level of empathy through a nasal spray of oxytocin.

            LFL 109 | Impact Of Emotional Intelligence

            Impact Of Emotional Intelligence: If we make people more self-aware, more empathetic, and better at managing their emotions, their sales will improve as a result.


            There are things like that coming out. There’s a great Facebook post going around about all sorts of hacks that you can do more naturally to bring out the different neurochemicals of wellbeing, contentment, satisfaction, empathy and so on. There are two points that I would make here. Firstly, we’ve all got the biology for empathy. We’ve all got the mirror neurons and all the bits and pieces we need to be empathetic. What gets in the way of empathy a lot of the time is the context where in, time pressure, concern, being in a rush, overworked, and underpaid, the list goes on. All those things that are going around in our environment reduce our natural empathetic response.

            If people want to be more empathetic, you can go grab the nasal spray or you can practice mindful listening. You can take six deep breaths before you meet with someone. If you sit there and take six deep breaths one minute before you meet with the person you’re about to meet with, you will be more empathetic, but there’s a real method to the breathing. You’ve got to exhale for twice as long as you inhale. It’s like yoga. Purse your lips, imagine yourself blowing through a straw, if you suck in for 2, you’ve got to blow out for 4 seconds and some version thereof. A minute of nice, big breathing like that engages your parasympathetic nervous system, biology for empathy, and sets you up to be empathetic.

            Once you’re having a conversation with someone, if you remind yourself to steal your own thoughts and judgments, to be mindful, and to be focused on what’s being said. To be thinking about the next question, how you’re going to add to the conversation, or which parts of it you don’t like. Steal that a little bit and focusing on the listening. Your natural empathy will come out. One thing I would like people to do. Go into YouTube and put into Google four-minute eye experiment Amnesty International and watch that five-minute clip. Amnesty International did this wonderful experiment of bringing people together to sit opposite each other. They said, “We don’t want you to do anything other than sit opposite of each other.”

            If you watch it, what you will see is what I’m talking about in action that when you bring a couple of people together who are complete strangers with different backgrounds. Ask them to sit opposite each other for four minutes, look at each other, and be there, their natural empathetic response immediately starts to come out. You will find it hard not to watch that without a dry eye. It will move you emotionally. It’s a great illustration of our natural biology for empathy and use it as a metaphor to think about how can you put yourself into the context for empathy because your empathy is already there, you just need to bring the right context in.

            I will say the breathing is something that I’m familiar with, but not the 2:1 ratio.

            Imagine blowing out through a straw. That helps with that 2:1 ratio.

            Four-minute eye experiment?

            Amnesty International, it goes for about five minutes. It’s an experiment that Amnesty did in Europe during the time when a lot of the conflict was happening in Syria and some of those countries. There was a flood of refugees across borders. They did it to help people connect with refugees and their situation. Not through talking but through empathy. Empathy is not something you say, empathy is something you feel and do naturally and unconsciously. That’s what that experiment shows.

            Along those lines, Ben, is there a piece of research that excites you or helps to advance where this is going that you see?

            To develop emotional intelligence, you need to engage in activities that bring about emotions. Click To Tweet

            The heritability is one. Secondly, now that AI can be developed, there are good analytical studies on that. The piece of research that’s struck me is not contemporary. It’s one of the first articles on emotional intelligence. In Peter Salovey and Jack Mayer’s seminal article on emotional intelligence, they did talk briefly about how you can develop it. One of the things that they talked about is you need to engage in activities that bring about emotions. They talked about how physical education in schools, arts, and dramas with these classes that gave that to people. You talked a little bit before when we were talking about artificial intelligence about your emotional muscle. I’d like you to think about if you want to develop your ability to perceive, understand, and regulate your emotions, then what they were saying is you need to engage in activities that make you emotional and engage your emotional system.

            I am a bit of a fanatic of talent shows like America’s Got Talent because they move me emotionally. There’s something about young and old people getting up on stage and having to go. Sometimes, the authenticity of those stories is moving. In the 2020 AGT, Archie Williams, the person who was incarcerated for some 30 years incorrectly, a DNA analysis helped him get out of prison. If you haven’t, Archie Williams go and watch that particular performance. It was by no means technically the best performance of the season. It wasn’t a great technical performance from a singing point of view but from an emotional point of view and perspective in terms of how he connected with the crowd, not only on the night. It’s gone viral so it had 8 million or 9 million views on YouTube. Emotions serve to connect us.

            That’s what you get in that particular example. Ask yourself the question, what moves you emotionally? I encourage people not only to engage in things that might move them in a positive direction like America’s Got Talent does for me, but that also moves you in a negative or an unpleasant direction as well. We’ve got to go through those range of things like I’m quite progressive in my politics but I don’t hide that to anyone. I love to listen to right-wing shock jocks and right-wing commentators. Steve Bannon comes to mind as a way of getting frustrated, moving my emotional muscle. That helps me. I like having that perspective, for one. It helps me appreciate the other side of the fence better. I don’t agree with it but I liked method, perspective, and having those emotional responses that are both good, the bad, and the ugly. All of those are important. That’s what moving that emotional muscle is all about.

            That seems to be a mindful approach to two different viewpoints as you embrace it.

            Perspective is one of the things that we’ve lost through our politics and we need it. Let’s take the news by way of example. Even if you watch a fairly reputable news channel, 80% of it is negative, anxiety-provoking, fear-creating, and stressful. To get a balance of perspective, I recommended people tune into the good news network. It’s a news channel totally devoted to good news. Why? To have that perspective as a reminder of all the wonderful things that are also going on in our world all the time. It’s a way of also going, “The world is not as bad as the news would have us believe.” There’s a lot of good going on as well. That helps to bring down that fear, anxiety and stress. It’s important to have balance, perspective, to be moving, and working your emotional muscles as a way of developing your emotional intelligence.

            I’d love to get the citation on that heritability one because that helps us all to be able to suffocate that excuse that we can’t do it.

            I like to be a realist. We all have limitations. I am never going to be the sooner I’ve learned so to speak with my emotional intelligence, that New Zealand prime minister I was talking about. I have developed my emotional intelligence out considerably but I also know my limits. I’m not going to be the next star performer from an AI perspective. The point is that as I was making it the outset almost of our conversation, that 2% or 3% off with, it’s life-changing for people and it can be game-changing for business. That’s the tagline of our business. A tagline is real. I love this work. I love it when I’m working with business leaders who I say, “How’s it going?” The morale of the team is better and the sales are up and good.

            My relationship with my fifteen-year-old daughter or son, my wife and I are getting along better. That’s when I get people think. When you hear that life-changing for people part coming to life. For business, it’s such a holistic thing to do. You’re not only helping people be their best self at work, you’re helping them be more of their best self socially, romantically, and with their family more broadly. It’s a holistic thing to do. People who are better at home are better at work. People who are better on medically are better at work. It’s no doubt about that because you’re not bringing that baggage in with you as you come into work in the morning.

            I love the way you say that because it is something that when I’m out there with organizations especially with the individuals in those organizations saying that this set of skills that you can develop is not something that benefits you while you’re here. This goes everywhere with you. It impacts every part of your life if you embrace it. That helps to get people to buy-in because what’s in it for me, I could say, I’m fine at work but my home life is horrible. If this is a way to improve that then I’m interested.

            LFL 109 | Impact Of Emotional Intelligence

            Impact Of Emotional Intelligence: AI is going to have an increasingly large role in helping to assess and develop our emotional intelligence.


            I like to get people to draw a circle or a pie that represents 100% of themselves and then get them to think about what percentage of that pie would you say is when you’re being your best self in life? Is that 50% of the time? Is it 100% of the time? Ask people to think about what do they like when they’re in their worst-self and to define that a bit. At what percentage of the pie would you say in a week you’ve turned up as your worst-self? For a lot of people, sometimes that ratio, their worst self is 50/50. Sometimes it’s 90/10 or 99/1. Even for those people who say 99/1, they’ll also say it’s the 1% of the time that brings you undone.

            I was with the school principal and their school leader who was saying to me they had a perfect year. The school was going well. On one day of the year when they were a bit stressed and tired, they had a bit of an altercation with a parent. That one day, that one 10-minute interaction brought the whole year undone for them. That’s the point I like to make for this that there’s no end to finessing up your emotional intelligence. If it saves you from that one day, that one hour, that 110 minutes that you’re in your worst self is enormous in terms of its potential impact for you in that year.

            I have appreciated this conversation. There are many different things here that are valued that readers can draw from. I can’t say enough of how honored and thankful I am that you were able to do this. With that said, what’s the best way for people to hear more about the Genos model and in the work that you’re doing?

            We have a Facebook page, a LinkedIn group. We have our own webpage and we have a YouTube channel. Google and search Genos International, look at our LinkedIn group, webpage and so on. That’s the best way for people to connect and know more.

            Thank you for your time.

            It’s been an absolute pleasure. Thank you for having me. I’m humbled to be invited on your show. Thank you.

            Important Links:

            About Dr. Ben Palmer

            LFL 109 | Impact Of Emotional IntelligenceDr. Ben Palmer, OD is a Optometrist in Nipomo, CA and has over 11 years of experience in the medical field. He graduated from Pacific University College Of Optometry medical school in 2009.

            He is accepting new patients. Be sure to call ahead with Dr. Palmer to book an appointment.

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              Navigating Changes And Finding Opportunities With Mitch Russo – Episode 107

              LFL 107 | Finding Opportunities


              We are always told to learn to adapt to change, but what if the kind of change that happens is too overwhelming. How can we keep ourselves from being paralyzed and move together with it? In this episode, Patrick Veroneau invites someone who is perfectly qualified to give you the answer. He sits down with Mitch Russo, a successful entrepreneur who went from starting his first company in 1985, sold it, worked with Tony Robbins and Chet Holmes, became the CEO for Business Breakthroughs International, and now, the CEO of Mindful Guidance LLC. Throughout his extensive experience of starting and growing businesses again and again, Mitch has the expert knowledge to help us navigate these uncertain remote times and find the opportunities that come with it. He shares with us some important steps that will allow us to rediscover the assets we have in this quarantine period to see things through better than we came into it.

              Listen to the podcast here:

              Navigating Changes And Finding Opportunities With Mitch Russo

              My guest is Mitch Russo, a successful entrepreneur who started his first company back in 1985, a software business called Timeslips Corp, which he then sold at the age of 42 and became independently wealthy. From there, if that wasn’t enough, he then went on to partner in a business with both Tony Robbins and the late Chet Holmes who are both legends in both marketing, sales and personal development. He was the CEO for that company, Business Breakthroughs International, and also went on to set up a successful partnership with Kevin Harrington. On top of that, he also has two successful books out, one called Power Tribes: How Certification Can Explode Your Business and the other called The Invisible Organization: How Ingenious CEOs Are Creating Thriving, Virtual Companies. This episode is packed with so much value. Let’s get into it.

              Mitch, I want to thank you for taking the time to be on the show. A good friend of both of ours, Susan Ibitz, was the one that introduced us. I’m glad we had an opportunity to connect. Your background is inspiring in terms of what you’ve done in starting out your own company back in the ‘80s, the software company and then being able to retire from that independently and do a bunch of other things where your focus was on taking the abundance that you experienced, and then paying it forward to other people to help them out. In the environment that we’re in, I had an opportunity to do a workshop around helping people navigate job career changes. There are a lot of people out there that are thinking, “What do I want to do these days?” With all of the changes that have gone on and people being remote now, based on your background and the books that you’ve written, maybe that was an opportunity for you to help the readers. How do you navigate that?

              I’m going to approach it from two different angles because I think there are people who are creators and those of us who have intellectual property that we’ve built and created over the years. Those of us who literally were doing great stuff in our lives, but never built the intellectual property that some others have. From each perspective, there’s a seismic shift that’s happened already, as we all know, but there’s opportunity now that never existed before. That’s why you should never waste a good catastrophe and here we have an excellent catastrophe not to waste.

              The first idea is that if you are a business owner, a coach, a consultant, a trainer, a leader and you have intellectual property that you have deployed that has helped others and you have spent much of your business life on stage, talking to people about their mission and how that moment in time might affect them for the rest of their lives, this intellectual property that you’ve created is very valuable. Most people found that using it on stage is great, but beyond that, they aren’t quite sure how to, and that’s what I’ve helped many clients resolve and move into the digital world, move into the virtual world and more importantly, move into the world of building teams, cultures and tribes.

              We don’t hear many people talking about the environment we’re in as an opportunity. That’s such an important thing that you said there. In this challenge that’s all around us, if we focus on the negatives, we miss real opportunities like you’re saying about what the opportunities are here.

              I want to tell you my reaction. When I realized that we were about to be quarantined, that the economy was about to shut down, I got a little scared. I was like, “What does this mean? Am I going to get sick?” but then I thought to myself, “I’ve got to get into action because this is all going to be over before I know it and then I will have done nothing but watch Netflix. I’ll be so mad at myself.” That’s when I went into creativity mode and I started building, writing and recording stuff. It’s turned into a whirlwind of activity for me. To answer your question, let’s take a look at what most people have. The opportunities here are vast. Clearly, no one gets this opportunity in terms of time, space and getting a lot of good sleep. Let’s use all of those things. The good sleep to power us, the time to give us the space to create and the fear to motivate us.

              I get motivated when I get nervous. If I get too comfortable, complacent and rest on my laurels, I don’t go into creative mode as easily, at least not in these topics, but I found that the environment was motivating to me. Let’s take a look at some of the opportunities. The first opportunity is what is it that you do? Let’s take an example. You speak from stage. You have this incredible program. You’ve written some books. You have some content. Why don’t we take that content and turn it into a learning management system? Why don’t we embed it into a course? Why don’t we sell that course? Why don’t we give away the first lesson of that course for free? Why don’t we go on Facebook Live and talk about that course and get people to take it for free and improve their lives, or at least part of it? Let’s use this opportunity to lead. Let’s be a leader. You don’t need a title. You don’t need to be anointed the king. You’ve got to go. Get in gear and lead. That’s my first thought.

              You should never waste a good catastrophe. Click To Tweet

              I can hear people already saying, “Mitch, that’s great for you. You were successful early on. I can’t do that.”

              Why can’t you do that? I have an idea of why, but tell me why?

              What you hear is it is people’s false beliefs of what they can’t do. They look at, “It’s somebody else that’s going to be able to do it, but not me for whatever reason. I can’t get over that hurdle.” That’s a real struggle for people. If somebody else can do it, it’s doable. It’s helping people. How do you help people get over that where they might be saying, “I don’t know that I can do this, Mitch?”

              In my own emotional makeup, when I hit barriers like that, I like to break things down into very small and simple steps. I remember looking at writing a book for the first time and I thought, “I’m not an author. I can’t write. How am I supposed to write a book? Here’s what I’m going to do. I probably won’t accomplish my goal. That’s fine. I’m going to make an outline. I’m going to name the 10 or 12 chapters of a book I might someday possibly feel like writing.” I wrote the outline and then I said, “I got the outline. Maybe what I’ll do is write 1 or 2 paragraphs about each chapter to see what would go in that chapter if I were to write this book.” I get a few paragraphs done and I noticed I get hooked in one thing and I keep writing. I said, “I move on and write a few more paragraphs.”

              My process is all about breaking things down into small chunks and then accomplishing little things on a daily basis. My background, I’ve been educated as an electrical engineer and my systems thinking is a way of chunking down tasks into very small processes that I already know how to do. If I hit a part where I don’t know how to do it, then I ask around. I don’t necessarily hire a coach immediately. I might at some point, but what I do is I ask around. I said, “Is there somebody who’s done this before who’s in my network who I can maybe spend a half hour on the phone with, or on Zoom and ask a few questions?” I get over that hurdle and then I take the next one. For me, it’s eating the elephant one bite at a time. It’s how I’ve always looked at getting about anything done.

              It can look so daunting on the frontend, but once you break this thing down, you’re right into doable pieces. You realize, “Maybe I can do this small piece.”

              I remember the first time I had to stand up in front of an audience in a professional way. My parents used to force me to stand on the chair and sing at Passover, but at least I got a quarter for that, so it was okay. Other than that, in terms of public speaking, I remember that I turned down the first several opportunities to speak in public because I was too afraid. At that point, I was invited to a very small event and I said, “If I’m going to embarrass myself and only be in front of twelve people, so I’ll do it.” It was a lot of fun and all of the fear for me evaporated the minute I opened my mouth. I was terrified walking up to the microphone. I was terrified saying, “Thank you for inviting me.” I was terrified to the point where I looked around and saw the whole audience and then I opened my mouth and that was it. The fear was gone. I began talking. I never do have a script for when I talk, when I speak. I remember a story and I tell stories. To me, storytelling is my way of communicating because it’s natural for me.

              LFL 107 | Finding Opportunities

              Finding Opportunities: Break things down into small chunks, and then accomplish little things on a daily basis.


              That is how we learn best is by listening stories.

              The process for most people is if I was to help somebody, my first question would be, “Where are you at right now? Let’s take stock of the assets that you have.” Not everybody thinks they do, but everybody has assets. If you were to do nothing more than make a list of all the things that you have as assets in your life, all the abilities, all the skills, all the creative things you’ve done, all the content that you’ve written, recorded, built, created, and put them on a single sheet of paper, you might surprise yourself. You probably have more than you think you do. The next question is, “Is there a pattern here? Is there something I can string together and turn into something valuable process, course, program that others would enjoy and get benefit from?”

              If the answer there is, “Yes, but it’s missing some pieces,” make a list of the pieces that you’re missing. Write that down, take the outline approach and start creating those pieces. From there, see what else you’re missing until you have something that’s workable. Never ever go for perfection, that never works. Besides, the price of perfection is bankruptcy across the board anyway as we know. Instead, go for workability and then try it out. We have this universe called Facebook or LinkedIn where you can get on live for free. At least on Facebook, most people can. You could tell your story and you could let people react and you could ask questions, “What did you think of what I said? I’m going to take you through this process. Can you tell me if it works or not?”

              Don’t be upset if you don’t get good feedback. Use that feedback to improve your process. When I first started Timeslips Corporation, what I did was I went on to CompuServe. It was before AOL. It was where I connected with a group of lawyers who happened to be a little bit more technology savvy than the rest of them. It was there that I started floating these ideas and sending out demo disks and beta versions of our software. It turned out to be the key in effect for me building the product that we ended up building that took our legal software world by storm many years ago. Every single thing I’ve described is simple, small, doable and generally accomplishable in a 1 or 2 days.

              In the time that we’re in, you mentioned a great point that you thought about yourself like, “I’ve got to get busy in this time to make use of it.” There are many people like, “When are we ever going to have this time again like this to be able to sit down and take inventory, take a piece of paper and write down?”

              This is going to go against what a lot of people are feeling. We’re in a huge seismic shift. The world is shifting in a very positive way. There’s a lot of pain, negativity, upheaval, illness and death, but I think that as they say, “This too shall pass.” Maybe this is my overly optimistic attitude, but we will reach a place where we can say, “This is now a better world.” It’s a world where we have transitioned to working in a different way. It’s a world where we have a better healthcare system. It’s a world where people are treated more fairly, no matter what their race, creed or color. It’s a world where we are more open to understanding one another and their plight than we were before. My viewpoint is that this is all coming. It doesn’t mean it’ll be here by Thursday, but it will. Mark my words on this show, I predict that this will be a better world.

              To me, a lot of this seems to be a dress rehearsal.

              If we focus on just the negatives, we miss the real opportunities. Click To Tweet

              What is the dress rehearsal for in your case?

              For what can be if we take advantage of this. Also, how do we deal with challenges going forward that could be bigger than the things that we’re dealing with? How are we going to be most effective? It was interesting. I read an article and the writer of this article said, “If you look at the first quarter of 2020, we have experienced an impeachment process, a pandemic, a financial crisis, and racial unrest all in the same year.” 1968 was racial unrest, Nixon’s impeachment, the pandemic of 1918 and the financial crisis of 2008. We’ve taken all of these things and condense them into one quarter of the first year of 2020.

              The article wasn’t about this, but I thought the opportunity to me is to say, “How do we want our politicians to behave? What do we want from them? How do we want our healthcare system and how do we treat our own health to change because of this? How do we want our behaviors and interactions with other people to change because of this? What do we need to do financially to create our own security so that when things like this happen, we’re not at the mercy of everybody else?”

              We thought we were secure. We thought we were healthy. We thought our political situation was somewhat stable and all of these things turned out to not be true. Aren’t we lucky, we get to solve all these problems at once instead of having to drag them out over 10 or 20 years? To me, that’s the opportunity of a generation. I look at my daughter, she’s 26 years old. I think to myself on one level, it’s unfortunate that she has to inherit this world that we left her or that we’re leaving her, a world filled with dead, a world filled with strife. On the other hand, we were left with the same kind of world when we were 26 years old. That was the era when everyone was building a bomb shelters in their backyard because they were afraid we were going to get nuked by Russia.

              All of this upheaval is generational and this is their generation’s upheaval. For us, our job is to remember who we are and not get caught up in the fear or in the stories of what people tell us. The stories are the most damaging and destructive element of our existence and it’s been proven over and over again. Why would you tune into a news channel whose only objective is to make more money by making sure that you pay attention to every word they say 24/7 so that they could sell you more canned goods? What is the point of this? How does this work for you and your life? I look at my mom who’s glued to CNN and I say to her, “No wonder you’re upset. No wonder you’re in a bad mood. No wonder you feel the way you do. Stop it. You’re not benefiting yourself. Those newscasts are not for you. They’re for them. Get focused on what’s for you.”

              I practice that for the most part. I’ve been a professional options trader before and trading is in my blood. I trade almost every day. I looked at this whole financial crisis and thought to myself, instead of being afraid, which I was, I asked myself, “What opportunities do I have here? I could buy puts. When the market goes down, I could make money. I could hedge my portfolio.” I know how to do these things. It’s not that I did them a lot before, because I never was in this environment this way before. You have to take stock of who you are, what you have, what your assets are and ask yourself, “What can I do now other than sit around and feel sorry for myself?”

              You have a quite a history too in terms of some of the work that you’ve done, creating virtual teams that you were successful on your own and then you went off and started a partnership with two other fairly heavy hitters, two that are favorites of mine. One unfortunately is no longer with us, Chet Holmes, but Tony Robbins as well. That speaks to your level of success that you’re in a partnership with these two. What was that like?

              LFL 107 | Finding Opportunities

              Finding Opportunities: Our job is to remember who we are and not get caught up in the fear or the stories of what people tell us.


              Some readers may not know who Chet Holmes was. He died in 2012. Chet and I were best friends for decades before we worked together. Working with my friend was an amazing experience, but what I never experienced was the type of mentorship that I got from Tony Robbins. That to me was an incredible gift, shock, surprise, delight. I learned so much from Tony. I would tell myself that every day is a gift that I get to spend working with Tony and Chet. I absorbed it all. I made notes and wrote things down. I went out of my way to make sure that they knew that I appreciated them and what we were doing together. In partnership, we had created something very powerful. We went from almost nothing to a close to a $30 million organization in less than five years. We were able to harness the energy and the talent and the creativity of the three of us put together and each of our respective abilities and build something amazing.

              Which you have almost proven going forward in terms of these virtual teams and being able to build out a successful business on your own.

              That was the first book, The Invisible Organization. That book turned out to be a blueprint book. It was how to transition from a brick and mortar company to a virtual organization. That book has some obsolete or no longer relevant info, which are the technology parts of the book, but the parts of the book that are not are the mindset of the CEO discussion, the leadership discussion, the management process, and some of the marketing superpowers that virtual organizations acquire when they move from atoms to electrons. Once they make that transition, worlds can change rapidly.

              If you were to put a percentage on it from a standpoint of skillset versus attitude in this environment that we’re in, how would you mix that up?

              It’s 90/10, 90% mindset and attitude, and 10% skills. Here’s why. Most skills can be learned for free. You can go on YouTube and learn. I can’t imagine what you can’t learn on YouTube these days. More importantly, you can also find people in your network to work one-on-one with you. Get an accountability partner. I built accountability partnership software for people to do that. Get an accountability partner in your life and together, hold each other up, hold each other accountable, make sure you’re reaching your goals. That’s all part of how we support a strong framework for a great attitude and making sure that we keep our mental space clear and wholesome.

              Along those lines, taking a step back, you mentioned mentorship and Tony, and what you learned from him. I’ve had them myself, how important they’ve been in terms of with all the negativity that’s going around is latching onto those people that are likeminded or that support where you’re going, as opposed to tell you why you can’t get there.

              Mentorship is as much about a transfer of skill as it is about a transfer of mindset. I’ve had mentors and coaches all throughout my life and when I work with the people I coach, I tell them to do one thing for me, “If we’re going to work together, when I ask you to do something, I want you to do it. I don’t want you to question it. I want you to execute the things I tell you to do. If you have questions about how, let’s talk. If you have questions about how you feel, let’s talk. If you’re not going to do what your mentor or coach tells you what to do, what’s the point? Don’t bother. Go back to watching Netflix. It’s frankly more fun.”

              The price of perfection is bankruptcy across the board. Click To Tweet

              Those are difficult conversations at times, maybe not for you to tell somebody, but to hear somebody say, “You’ve got to do this. You need to step up.”

              It’s all a matter of perspective. I was told those things when I was a young man. When I was going through this, I had people say to me, “If you’re not going to listen to me, there’s no point in us talking anymore.” I had to shut down my ego, open up and hear what they had to say. I had a guy who literally saved my company by talking to me that way many years ago when he was trying to impress upon me that my approach at building a particular piece of software was simply never going to work. A quick example, we were trying to convert a DaaS program to Windows, and we were told that’s the only pathway to go. He said, “Shut that down now. You’ve already wasted eighteen months. Let’s do it the right way.” I could have defended myself even further, but I had no reason to that because he had already done it five times. I listened, did it and he saved my company.

              Along those lines, generationally, do you think there’s a difference in terms of receptivity?

              People are people. Mindset issues have plagued us all from the beginning of time to now. I remember when Chet and I used to travel together. Chet used to take medication before going on stage because he had to control his nerves and yet he was one of the most dynamic stage presenters I’d ever known. Mindset stuff is part of all of us. It’s not even our fault. If you go back far enough, you could find out where a lot of this stuff originates. My preference is to ignore where it originates and simply overcome it because it doesn’t matter.

              It doesn’t matter if you had a bad childhood. It’s a shame. I’m sorry for you, but we’ve got work to do here. It’s a pandemic. We have an opportunity. Let’s use this time and you can get therapy later. Right now, we’ll go into the jungle and take ayahuasca. I heard that works. I’ve never tried it, but more importantly, we’ve got work to do. We have a career to build. We have an opportunity to take advantage of. We have people waiting to be led by us. Let’s lead them. Let’s snap into action here and take the bull by the horn and move forward. The issue is generational? I don’t think so. I’ve seen people at every level, at every age deal with almost the exact same issues when it comes to mindset and attitude.

              What about the person that maybe is older as well? They’re in their 50s. That seems to be the number of, “I’m too late. It’s too late to do something different.” I’ve got to find a way to ride this out. Those are some of the things that I hear from people that I know that are still in the corporate world.

              I call BS on that because anybody has the same opportunities as anybody else at any age. In fact, if you’re 50 or 60 or 66, you have experience where the others don’t. You also have the combined fears of failure that you’ve had all throughout your life to overcome, but get a coach and get over it because you could do it. It’s in your DNA. What’s built into us by our creator is the quest to survive. Survival is the most natural element of every single thing and every single living thing on the planet. Isn’t being successful an element of survival?

              LFL 107 | Finding Opportunities

              Finding Opportunities: Survival is the most natural element of every single living thing on the planet, so isn’t being successful an element of survival?


              I sold my software company. I earned out a small fortune for myself and my partner. I accomplished 500% growth in two years and I decided to move back to Boston after working in Dallas with the new company. I thought to myself, “What am I going to do now? I’m going to go help a couple of VCs, maybe get some of their portfolio companies to level up so that they can get some value from them and help those entrepreneurs achieve their dreams too.” I wrote a letter to about a dozen VC firms and included my resume, which I thought was absolutely impeccable because I did what all of their portfolio companies are trying to do. I sent these letters out and I waited. I sent out another batch of letters. Now, I’m going outside the Boston area and I’m sending them to Maine, New Hampshire and Vermont. I’m not getting a response.

              Finally, I call up, one of the VC firms in Boston that I had sent my resume to. I said, “Is there an associate I could talk with about an opportunity?” If you said, “I’m calling to follow up on my resume,” I already tried that, that didn’t work. “Can I speak to one of your associates about an opportunity? It might be a value.” I get this guy on the phone and I said to him, “I don’t know if you’ve seen what I sent you. It was a couple of weeks ago. My name is Mitch Russo.” He goes, “We saw your resume. We were thinking about it, but we decided it wasn’t going to be a fit for us.” I said, “Would you mind telling me why?” He had to get up and close the door to his office before he did. He comes back to the phone and he says, “Mitch, you did an amazing thing and we appreciate that. Frankly, you’re too old.” I said, “What do you mean? I’m 44 years old. How could I be too old?”

              He goes, “When we’re raising money, VCs like to see 26 and 27-year-old leaders. That’s the problem. You’re too old.” I said, “I would be able to advise those 26- and 27-year-old leaders on where to go next and where to take what they’ve done, where to create that vision so that it becomes bigger and faster.” He says, “I know but it’s not a fit for us. Thanks, anyway.” I said, “I got it. I understand.” I re-strategized at that point. I realized that for that world in that moment, at that time, I was too old but I didn’t let it stop me. I pivoted. What I did instead was I started investing myself in individual companies. Eventually, I built a small portfolio of investments. I called it Assist Ventures because if you took my money, you had to take my advice at the same time. It was a tradeoff.

              If you don’t want to work with me, then forget it. I’m not going to invest. If I’m going to invest, you’re going to get my advice too. I built a very nice strong portfolio of client companies. All of a sudden, it was interesting that now, VCs were calling me and asking if I would help them with their client companies. The lesson for me was I’m not waiting around for the approval of others. I’m going to do what I need to do. Any of us who wrote a book knows what rejection feels like. Send your book out to a publisher and ask for an advance, see how many cheques come in after you do that and let me know.

              You reinforce a theme that I continue to hear over and over again in terms of there are resources and there is resourcefulness. In resources, there’s always going to be a gap, a lack of something, “My age. I don’t have enough education. I’m not tall enough. I’m too tall,” whatever it might be. We all have equal access to resourcefulness and that’s what you’ve demonstrated. It is your ability to say, “I’m going to re-evaluate what I need to do next to be able to overcome this.”

              Even the resources in many cases is an illusion. It’s self-imposed. If someone says you’re too short, you’re not going to be able to quite fix that. If you’re going from modeling job and they need a tall person, they’re certainly not going to hire me. Not that I’d ever modeled. The bottom line is that there are certain things that are not necessarily caught up in our emotional state, our mental state, our attitudinal state. It’s physical limitations. If you’re trying to hire a woman for a part in a movie, there’s no point in you and I applying. We’d look terrible in high heels, so what’s the point?

              There’s a woman named Byron Katie, and she has this very beautiful process where when people are feeling bad, she set of questions to ask themselves. One of the questions is, “Is that true?” No matter what the answer, the second question is, “Is that really true?” If someone says to you, “You’re are not smart enough,” you ask yourself the question, “Is that true?” You might even come back with, “Maybe I’m not.” The second question is, “Is that really true?” Most of the time, when you ask the second question, your universal intelligence answers for you.

              Mentorship is as much about a transfer of skill as it is about a transfer of mindset. Click To Tweet

              One funny side story dealing with Chet Holmes in terms of how he used to scream for sales reps, that he would talk about somebody that says, “We need superstars,” and the person would start talking on the phone and say, “I’m not hearing superstar in you, Mitch,” and would wait to see what they did next. That wasn’t the person he was looking for. He wanted the person that was more resourceful or more able to say, “What exactly are you looking for? This is what I’ve done,” and not just taking that.

              What you are referring to is that balance between ego strength and empathy. What we always looked for when we hire people was whether or not they had the proper balance for the position we were hiring. We hired a lot of one call closers. We didn’t care that they had a lot of empathy, but they needed to have some, but they sure needed the ego strength because they were unable. They’d never be able to stick with a client and close. Particularly, on an inbound phone call first time ever, we gave them a script. They had sixteen minutes to close a sale. If they didn’t close the sale in sixteen minutes, odds are, they’d never close it. We also knew that follow-up was important, but ultimately the majority of our sales were closed on that first call.

              It was super important that we did two things well. We made sure that the individual we were hiring had both the balance of ego strength and empathy to take that call, sit in that seat and be rejected 9 out of 10 times and had the capacity to be trained and accept the training and integrate it. That was a big problem. A lot of people were either “too lazy or too smart” to follow the rules. Our best people were the ones who learn the script cold, learned the objections cold, read the script, followed the instructions and right down the line, closed.

              It’s the same story, “This is what you do. If you do this, you’ll be successful.”

              What I’m asking your readers to do is to do a quick self-assessment. Sit alone with a pad of paper, write down your assets, make sure that you’re not skipping anything, even things you don’t think are relevant. If you’re going to do this, get quiet for 5, 10 or 15 minutes first. I like to meditate before I do exercises like this because what I’m doing is I’m calling on my higher self to help me answer these questions. I’m asking you to do the same thing. Call your yourself, get some answers to these questions, do this little self-assessment and then string these pieces together and see what it looks like and what’s missing.

              What’s the best way for people to get ahold of you if they wanted to reach out to you directly?

              Simply go to There is everything about me and ways to get ahold of me. I have 200 audio interviews on my podcast and another 150 written interviews, another 80 personally written blog posts. I have a lot of content on A lot of interesting and relevant stories are there too. There are some from me, but the stories of my listeners, the stories of my guests and the people I’ve interviewed, they are so motivating to me. It’s why I podcast as much as I do. I love the experience.

              I had the good fortune of being introduced to you. I will say already how inspired I become because of the things that you have done. It’s been an honor for me to get connected with you.

              I love what you’ve done. I love what you’re doing. I look forward to your leadership in this world, which is desperately needed.

              Thank you for that. I appreciate it. Take care.

              Thank you.

              Important Links:

                    About Mitch Russo

                    LFL 107 | Finding Opportunities

                    As a CEO Advisor to several companies at the same time, I participated in many different business types, solving many diverse types of problems in sales organizations, marketing, technology, systems and HR.

                    I later became interested in options trading and mentored with a floor trader at The Chicago Board of Options Exchange.

                    I made it through the 2008 stock market crash unscathed while helping Chet Holmes build his now-legendary coach and training business.

                    That lead to a 3-way partnership between myself, Tony Robbins and Chet Holmes.

                    Love the show? Subscribe, rate, review, and share!
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                    Brigadier General (Ret.) Becky Halstead Speaks About The Importance Of Being STEADFAST In Leadership – Episode 105


                    Being a leader has its perks, but when faced with a situation that puts your leadership to the test, you better be steadfast. Brigadier General (Ret.) Becky Halstead joins this episode to share her story about how she got into the military and her ideas about equality. She talks about why you should make your choices based on your strengths and why you should never apologize for being excellent. Learn how she views opportunities whenever it arises and understands what the three-second rule is and its effects on how you communicate and connect with others. Know the importance of discipline as she explains the role it plays in decision making, and why you need to be more selfless the higher you are on the ladder.

                    Listen to the podcast here:

                    Brigadier General (Ret.) Becky Halstead Speaks About The Importance Of Being STEADFAST In Leadership

                    My guest is Becky Halstead. She is a retired Brigadier General from the US Army. What’s also interesting about her background is that she was the 2nd class of women to be enrolled at West Point. I enjoyed our conversation so much as she talked about many things that are relevant in regards to leading and reimagining what it means for us to lead. It’s an episode you’re going to want to read. Let’s get into it.

                    Becky, thank you so much for being on the show. I appreciate it. In this environment that we’re in right now, you bring so much perspective in terms of your experience. I would love to provide the opportunity. First, can you to talk about how did you navigate your career in the armed services and then how does it relate to what you’re doing?

                    I love the question about how did I navigate my career because most of us in the military do not feel like we navigate a thing. We take the oath and in my case, the army, 27 years where the army sends me and we have a saying that, “Home is where the army sends me.” I did go to West point in 1977 and 1981. I was in the 2nd class of women to be accepted into the Military Academy. That’s always a fun factoid for people because it’s not too hard to figure out. That probably wasn’t a lot of fun. First of all, your first year at any Academy isn’t a lot of fun, male or female, but when you’re the new ingredient, let’s say to the formula, it can be exciting.

                    I grew up in Upstate New York, a small country town with no traffic lights. I played a lot of sports and I wanted to go to college to be a physical education teacher. I did tease it when I went to West Point. I was 6’ tall and now I’m 5’1/2”. When you grow up in a town with no traffic lights, it’s easy to be a stud or stud at because if you show up, you’re going to be on the team because there’s only so many of us. I thought I was a good athlete and that’s why I wanted to do that. I loved coaching. I knew very young that I loved being part of a team. I loved leading and figuring out how to work together to make something happen.

                    I love the win. I love working through the loss. How do I control my attitude and how do I get the team to put that aside, rework it and get to the next one? My mother was reading that they were letting women go into the academy and that was in 1976. She said, “This sounds like you.” I’m like, “What? Me?” There’s no other you in the room. “What do you mean me?” I’m like, “I don’t want to go to an Academy. I know nothing about the military.” My dad was an IBM engineer and my mom was a dental hygienist. I said, “If you help me with the letters of recommendation and the whole process, I’ll try.” Sure enough, I made a deal and we tried. For some reason, I got accepted, which is still unknown to me at this point because when I look at my classmates and when I got to West Point, 4.0 GPAs. They graduated 1st and 2nd in their class. I was at the top fifteen but I came from a town with no traffic lights. There wasn’t that many that graduated.

                    When it gets hard, rule number one is don't quit. Rule number two, refer back to rule number one. Click To Tweet

                    My mom helped. My very strong family values and community went off to West Point. At West Point, as far as navigating my career, I learned don’t quit when it gets hard. There are two rules. Rule number one is don’t quit. Rule number two, refer back to rule number one. The military ended up being perfect for me because we do have this keep it simple soldier. Our leadership model is Be, Know, Do. It isn’t rocket science but it takes a great deal of discipline to be a strong leader. You got to choose the harder right over the easier wrong and to maintain your character, your integrity, and to learn every day and improve your competence. The military worked for me. It was tactical, operational, and strategic.

                    I loved soldiering, being a soldier, and leading soldiers. I love the whole human dimension. I was a logistician so I get a lot of opportunities to speak to the supply chain management side of the world now about leading in that arena, which you can imagine is very chaotic. When you hear all about the distribution of everything from toilet paper to vaccines, In my 27 years after I graduated in 1981, I became a logistician and I served 27 years in the military. I moved eighteen times. I served in Afghanistan and Iraq. A lot of people say, “What’s that like to be a woman leading a military in those countries?”

                    I’m like, “They didn’t have any women in their military but there was always an expectation of respect. I always received respect.” Sometimes I tease a little bit. I felt our coalition forces were more respectful than some of the men on my own side or the same team. It’s taken our military a long time to integrate women into all sources fully, all branches and all subject matter skills. As I navigated through my military career, I made the best choices that I thought for me based on my DNA, my strengths, and I wouldn’t change very much of that. It worked out well but I also saw the need that we need to open everything to women. If women can do as well or better, then they had to have the same opportunity.

                    It’s always been about standards. If I meet the standard, don’t exclude me because I’m a woman. That was one of the hardest parts of navigating through the military. There sometimes wasn’t the same opportunity for a logistician, supply chain manager, or for a woman in that course. Having to navigate makes it part of the challenge. It makes it part of the fun. It makes it part of the, “We were innovative and we did that. We were successful and help others be that way.” I do a lot of coaching now for other people coming into the military, men and women.

                    The thing that I was thinking about as you were telling that story is that it seems as though your need for the team was satisfied in the environment you were in that you were talking about before you went into West Point. Also, what I hear and what’s interesting with West Point is now they talk about grit and you demonstrated that through your own perseverance.

                    The acronym JOY means, Jesus first, Others second, Yourself next. That’s the perfect model. Click To Tweet

                    The grit factor is something that a lot of people talk about. Another person you might want to get on here sometimes is Shannon Polson. She’s written the book The Grit Factor. I don’t know how many women are involved with it but there’s a lot of women from a lot of industries and military service that was part of her book and now we were part of the NBC series on TV. I love the way she has captured what is grit. It’s a little bit different in all of us. At the end of the day, it’s a real strong determination to help others realize their full potential not to be successful but to be successful and then to be significant, to understand the value of your life and that you have a purpose.

                    I do believe there’s a big difference because there’s a lot of people out there who are very successful but they’re willing to enjoy their success for themselves and they don’t share it. That’s beyond me. My dad taught us a long time ago because I wasn’t sure about this whole concept of making money. You don’t make a lot of money in the military but you don’t go poorly, don’t get me wrong. You have benefits and everything else but it’s not like you joined the military to become rich in terms of money. You join the military to become rich inside because you have such a purpose. When we leave the military and we retired from the military, we have new opportunities that now bring on a different financial opportunity. My dad always said, “Don’t apologize for being excellent. Don’t apologize for making more money than something that makes you feel comfortable because the more you make, the more you can give.” I love that.

                    It’s very interesting too when you talk about happiness versus purpose. They’re not the same thing. I’ll be getting on a webinar to talk about specifically that. In research that’s been done when they looked at people that were happy, the happiness came from stuff that you received. Purpose and meaning were what you did for others. What they found was those that were about others tended to rate themselves as happier.

                    The way I equate that is joy. You hardly ever hear me say I’m happy. I‘m happy is not a word I use. Joy to me is definitely in the same bucket as purpose. I tell people that the greatest joy of leading is leaving a legacy. That is about to teach, coach, and mentor others. When you see them do wonderful things and even surpass you, I always talk about this one. A gentleman that I grew up in the army with and it happened that in Iraq, he was one of my brigade commanders. I was a General, he was a Colonel but we’d grown up his peers. It happened that that was the timing of things and he was a little bit younger than me. There was always so much respect and admiration for each other and not just for him for me because I was the General.

                    After I retired, he made General and I was like, “I couldn’t be happier if I was his mother.” He then made two stars. He ended up making four stars and he runs all the logistics for the army. He’s famous because he is the four-star General Gus Perna that they chose to be the one that navigates and does the logistics with the vaccine once it’s out there and everything else. I go like, “That’s my brother.” It’s joy and I’m very faith-based. That’s very personal. I share it when I speak on leadership because it is part of who I am. It’s part of my DNA. It’s part of what I rely on. I had a Sunday school teacher who once said the acronym JOY. It’s Jesus first, Others second, and Yourself next. Isn’t that the perfect model?

                    As you were talking about the challenges, I have found in my experience when I interview people that have been successful in a wide range of areas. It often comes down to when we talk about the challenges that they’ve had to deal with at some point that helped shape who they become. I would say our past is our power. I’m wondering from your own experience as you look back, what is one of those challenges that you look at now and think, “This helped define or shape who I’ve become?”

                    LFL 105 | Steadfast Leadership

                    Steadfast Leadership: Don’t apologize for being excellent. Don’t apologize for making more money than something that makes you feel comfortable because the more you make, the more you can give.


                    It’s always hard for me to choose. I do this one day workshop on personal leadership. What is your personal leadership and how did you get there? It’s a journey. It happens over time. I tell people, put above the line those things that powerfully impacted you. There still could have been a challenge but it was a positive challenge. Those things below the line that what you would put as a downer or a negative challenge and how those shaped you. I put 6 to 8 things on that chart. I have other people do it and then everybody shares a story. The nice thing about that is everybody that starts on the team gets to know each other.

                    If I think about my mental chart, below the line, the first and most significant event of my life that truly has shaped my path was, I told you I was very much into sports and I want to be a physical education teacher. The reason why was because I loved spending time in the gym. I played nine varsity sports in high school. Again, you can be on nine varsity teams when you come from a town with no traffic lights. When you come from a small town, you have only 2 or 3 coaches. I had the same coach for basketball as I did in softball for several years. In my junior year, my best coach also loved parachuting and she was doing a twelve-person parachute jump. When they all break away from the formation, someone broke away, pulled their chute too early, came up before she even could pull her chute, and knocked her unconscious. She didn’t ever pull the chute and she died. She went through the top of her fiancé’s parachute.

                    It was a very significant traumatic event. For me, it turned my life switch off. I didn’t even want to live, function, go to school, and go to college. Because I came from a small community, those teachers wrapped their arms around me. Again, team and they go like, “You’d be letting your coach down if she could see how you’re responding to this.” She would expect you to be a leader in this group, pull the rest of the kids together, and say, “Let’s keep winning. Let’s do this.” We started wearing black ribbons on our arms and things like that.

                    I had already applied to West Point. It was either 11 or 12 days before her death, she wrote a letter of recommendation for me. When I went to the Senator’s office in New York for my interview, he said, “You’re from that town where a high school teacher was killed.” I said, “Yes, she was killed parachuting. As a matter of fact, there shouldn’t be a letter of recommendation in my file.” I don’t know how many days later, a week, two weeks later, his office sent me my entire packet and in there was her handwritten because we didn’t have computers then. It was typewriters or handwriting. It was a handwritten letter from her letter of recommendation for me to go to West Point.

                    There were so many things I learned about that. Number one, she was saying things about me that I didn’t even know she felt or that she saw. She was seeing my potential. Immediately as a young person you go, “I need to see the potential in other people.” When I read that letter, the light switch went back on. In the letter, she said, “I’m having the opportunity to do things that were not even dreamt up for her in her time. She’s about 8 to 10 years older than me. Every decade, more opportunity arises. What are we going to do with that? How are we going to embrace that and help others embrace that? Anyhow, before that was then I developed a very strong relationship with her mother. I was as tough as she was. I played golf with her into her 80s. She gave me not one benefit. If I went into the water, she’d come over later. She’ll lay her golf club down.”

                    The whole purpose of communication is to connect. Click To Tweet

                    I stayed in touch with her forever. When I wrote my book on leadership, In my book, I don’t put names of people. That’s not the type of book I write. It’s about leadership, leadership principles, things I learned, stories from my military career. I don’t put any names in the book but I want to talk about my coach because she had such a powerful impact on me for leading myself and others to be part of a team. When I truly felt the full impact of that, it was almost 30 years later in Iraq. In Iraq when I would go to the hospital and I would visit my wounded soldiers and they would already be in that PTSD or post-traumatic stress of why did my buddy die and I live?

                    I can remember the first time I had that conversation, it was the experience of having gone through that as a teenager asking why of my coach and not wanting to go on myself that I could understand what my soldier was going through. I can remember saying, “None of us will ever know why, ever but what I do is this. Living your life honoring that person you thought so much of. Honor them by living your life with the way they saw you as a friend, as a subordinate, or as a peer. Live out your full potential.” Who would know that that would happen?

                    That was the whole purpose, for me, of that situation to learn that. I’m not going to lie to you. There were a lot of peaks and valleys but when you can go back now and reflect over all that time, that’s the goodness that you see on such a tragic event. We both know there are so many people who are suffering from isolation and losing loved ones who they can’t even hold their hand and they can’t have a funeral. We can be such a voice of encouragement. It doesn’t matter when that event happened to us, we have to be able to articulate it so we can help people.

                    Two things that I think about when I hear that, one is empathy. The strong demonstration of empathy there is so apparent. When I think about the letter that you got to see these things that were said about you, it reminds me of the responsibility that we have in terms of what we set for expectations for others. How powerful that is that if we don’t expect much of other people, then oftentimes they will deliver not much, but the opposite is also true that if we hold people to higher standards of, you can do this and you’re better than this. There’s a drive that we have inside of us. I will jokingly say when I speak and I talk about the Pygmalion effect. I will say, “There were teachers that I had that didn’t expect a lot from me and there were others that expected a great deal for me. I didn’t seem to disappoint on either side of that.” The power that it has that we have over other people.

                    It also taught me the power of a handwritten note. The power of letting people know how you feel like, “Don’t wait.” Throughout my entire career, I was known as someone who wrote a lot of notes and a lot of letters because what was very apparent to me is that there are a lot of people who are not blessed with having a wonderful family as I had. My parents are still living. They’re in their 80s. They’re vibrant. They’re still big cheerleaders. If they could put an email with feedback when I go to speak or somebody read my book, that’s on the refrigerator with a gold star and I’m 61 years old.

                    LFL 105 | Steadfast Leadership

                    Steadfast Leadership: Rank doesn’t have privileges. Rank has its responsibilities. The higher you go, the more selfless you better be.


                    Not everybody had that joy. I also always looked at my organization. I would look for those who maybe were sitting alone, walking alone, or falling out of a run in the morning. Why are they falling out? It isn’t because they’re not in shape. This is something that’s up here in the heart that’s causing them to feel defeated or whatever. I was never a yeller or a screamer. You would see sometimes leaders yelling and screaming at people to get back in formation. I never ran faster because someone yelled at me. Instead, even though as a leader, the expectations that the leaders upfront when you’re doing all the running, I started out up front and then I fall back to the wayside and I talked to people and I’d be like, “Can you believe they pay us to do this?”

                    I have to go back to the back and I’d run. I’d always look for the people that fell out because I want to know why and you found out so many interesting things about people and simple things like sending Christmas cards. I had a whole battalion deployed to Kosovo when I was stationed at Fort Drum. I could not be in Kosovo with them because it was one of my many units but I can reach out to them. I did a Christmas card to every soldier and then I put a red, white, and blue tacky candy in the envelope. I admit I had my driver and my secretary help me lick all those envelopes and get them all boxed up. I signed all of them and then get the candy put it in there.

                    I can’t remember how many. It was about 400. It’s not like I got 400 responses going, “Thank you, Ma’am.” I probably got four responses but one response is what counted. This young kid sent me a note and he said, “It’s the only Christmas card I received.” It makes you emotional because of how sad that is. On the other hand, you go, “I’m so glad I sent 400 even though only one was this powerful.” You don’t do it to get 400 thank yous. You do it because of your heart and your mind, which I believe that’s what leadership is. It’s the fusion of those two things. That one kid was worth 4,000 cards.

                    It’s interesting when you tell that story. I think about behaviors and the research that I look at in terms of what are the behaviors that create leaders. One of the things that often comes up is around belongingness. The research that’s out there on belongingness is we’re wired for connection. To me, as leaders, it’s our responsibility to bring people inside the group and not make them feel isolated. When we do that, people want to do more. They’re inspired to do that and you’ll feel like you’ve made them feel part of what’s going on as opposed to you’re on the outside.

                    When I speak on leadership, I have one slide that I like to show. I’m on the border of Syria and I’m out there talking to some of my soldiers that were one of the bases but I’m also talking to the leaders who were responsible for the physical security of that base. The title is very simple. It says, Circulate, Communicate and Connect. That’s the whole purpose of the communication. I tease and I say I’m 5’1/2”. When soldiers stand in front of you, they stand in attention. They look straight out, which means they’re looking straight over my head. I said, “No, look down here, look me in the eye.” I would tell them that when I look you in the eye, I can see your soul. I can feel your soul and I want to connect. I can also tell, are you nervous? Are you confident? Are you scared? All those things. That is the whole purpose of communication is to connect.

                    If we all pause for three seconds before talking, we'll be a lot happier with what we say. Click To Tweet

                    When you’re with your eyes, you’re listening with a different sense of reading. It’s an awareness of others that certainly you speak to.

                    It is. You shake somebody’s hand, is it cold? Is it sweaty? I was known as the Colonel or the General that hugged too because I’m just going to do it. I had 30,000 people in my command, we operate out of 55 different bases, and we did all the logistics for Iraq. There’s no way I could go to all 55 bases and say goodbye to everybody and thank everybody. It’s an impossibility but where I could go, I did and when I could, I did. I don’t even know how many that was but we did send a lot of people home right out of the base where I lived which was Balad.

                    I told my Sergeant Major, “I don’t care what time of night it is, what time of day it is if we’re available, we’re going to go out onto the tarmac. We’re going to say thank you and put their tired butts in a seat on a plane and let them go home.” There are a couple of pictures of me embracing them. We got all of our gear on. Let me tell you what. When you slap about 300 people in the back with that IVA, it was like your hands bruised by then at the end of the day. I embrace, encourage, and thank people. I went back to my headquarters and a young major who had been a little bit of a thorn in my side. I felt that he was there illegally. It was crazy. He stayed for the whole year. We made him work.

                    He wasn’t real happy about it but we have disgruntled people sometimes in our organizations. He came to me and he approached me and said, “I know you’re going out and you’re thanking everybody before you put them on the plane. How do you know that all of them deserve a thank you?” If you have not read the book Three Seconds, you need to read it because the whole thesis is, “If we all pause for three seconds, we’ll be a lot happier with what we say.” My mother gave it to me. That’s telling. I was pressing the three-second rule because inside my head, I’m going, “You are exactly the person I would have a hard time saying thank you to.”

                    I know that you have to give credit where credit is due and where you need to deliver consequences, you deliver consequences. I paused and I said, “I don’t know every individual that I said thank you to, slap them on the back, shook their hand, and put them on the plane. I don’t know every single one of them. I don’t know if they’ve been a great performer, a good performer. I don’t know but here’s what I do know. I am thanking them for their service. They left their families, their homes, they volunteered to be in this military and they were gone for a year in combat. That alone deserves a thank you. Thank you for your service.” He didn’t say anything else which I’m so glad he didn’t say anything else. You don’t want to be rewarding, awarding, and recognizing people for things that are inflated because then it doesn’t have meaning. A simple thank is appropriate for almost everybody.

                    You thank them for the service which they did do. It wasn’t telling everybody you did the best. It was sincere in that regard.

                    LFL 105 | Steadfast Leadership

                    24/7: The First Person You Must Lead Is You

                    I was very clear, that was for their service. That was for leaving their families, being dedicated to their country, coming into combat, and I’ll thank you for that. Put your tired butt on that seat, go back home and do great things. When you do an award like a Legion of Merit or a Bronze Star or any of those things, there has to be credibility to that. That has to be researched. You need to know that if I’m coming and putting a Bronze Star on your uniform, you’re going to be sure that my signature means that I agree that you earned it.

                    As we’ve been having this conversation, Becky, I had STEADFAST up and I’ve been looking at the acronym. As you’ve been going through telling your stories and examples, you’ve hit on about every one of these from selfless, trust, courage, attitude, discipline, family, friends, faith, accountability, standard setter, and teamwork. As we think about that from a standpoint of the environment that we’re in, steadfast obviously is very important to you. Is there one on there that you think is most important at this point?

                    For me, the most important one is the D, discipline. The reason why is because it takes a great deal of discipline to choose the harder right over the easier wrong. It takes a great deal of discipline to make sure you’re constantly thinking and deliberately thinking or my priorities in the right place. Some days, your family comes first. Some days, your job comes first. When you look at what’s going on, our first responders that are in the hospitals and they’re sleeping in a tent or sleeping at a hotel so they don’t infect their families, they’re putting their job and their family first but their job is first. They’re trying to save lives and they’re taking care of their family by not being there and infecting them.

                    Now, a family member might think, “You’re not putting me first. You’re putting your job first because you’re not home.” Eventually, they mature and understand. I was putting you first because my job is important because it’s about people. It’s about feeling. The D is for discipline because it’s for the simplest things. It’s for the most profound. Simple like being on time for a meeting, getting your work done on time, or helping a peer when it’s very inconvenient because it’s never convenient when somebody wants help.

                    That’s about being for others. That’s back to that meaning. It’s the purpose of, it’s not about ourselves. When we’re about other people, there is much more value to it. You also have a book that I would love to have an opportunity now to go back and read that book and have you on again to talk about that. I can have this in the show notes, I’d love for you to tell the audience, what is the book? Where can they get it?

                    It takes a great deal of discipline to choose the harder right over the easier wrong. Click To Tweet

                    It’s 24/7: The First Person You Must Lead Is You. I put my dog tags on it because dog tags are very important to us in the military. We put those over our head and neck every day. We commit ourselves to being the best soldier that we can be. The best leader we can be for those that we lead. It has nothing to do with rank. It has to do with service. I put a star in the O in you because I believe everybody out there has star potential. A lot of people think because I was a General, that’s the catch like a good country-western song. You want to catch everybody. Everybody has star potential and that’s part of our leadership responsibility.

                    It is 30 leadership principles. It’s a quick read. It’s a fast read. It’s mostly storytelling. I give a principle and I tell stories as to how I either lived that out successfully or failed. It’s also about failure. Again, there are no names in it because it wasn’t about naming a bad boss or any of that. It was about situations from being a young Lieutenant to being a General. Where I got it right, where I got it wrong. It seems I’ve gotten a lot of great feedback from people on how it’s helped them to lead themselves better.

                    The reason why I say the first person you must lead in you is because sometimes we get caught up in the “I’m a leader, I’m in a leadership position. I get to tell everybody what to do, but I don’t have to follow the rules myself.” I could not agree with that at all. When I first started out in the army, I always had that rank has its privileges. You always wanted to get to the next rank. As I grew up I went, “Rank has its privileges. I hate that saying.” I think it should have been, “Rank has its responsibilities and the higher you go, the more selfless you better be.” That’s the book. It’s on my website, Keep it simple, soldier.

                    That’s our hook to get you on the show again to be able to talk about the book. I’m looking forward to reading that. I really appreciate your time and certainly your service to our country.

                    Thank you so much. I love your questions and I’m going to go back and try to catch up on all your episodes.

                    Thank you. Becky’s story, her background is so inspiring. If you listen to the things that she had to say, there’s something that you can take away and apply it in your own life in terms of how you behave and how you lead those around you. I am so looking forward to having her on again to discuss her book 24/7: The First Person You Must Lead Is You. I’m sure it’s going to be phenomenal. I can’t wait to finish reading it. If you know somebody that would benefit from reading this blog, I would ask that you forward it to them. If you haven’t subscribed, please subscribe to the show. It would mean the world to me as always if you would leave a rating or a comment on this or any other episode because that’s how this message continues to get out there about re-imagining leadership. Do we need it more than ever? Until our next episode, I hope you’re able to go out there and rise above your best. Peace.

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                        Scotty Schindler Discusses The System That Creates Amazing Success – Episode 104

                        LFL 104 | Amazing Success System


                        A lot of people think that big organizations thought up a unique idea that’s why they’re successful, but in reality, what they have are amazing systems that guarantee their success. Scotty Schindler, the founder of System 1357™, had proven this when what he thought was normal was seen as an out-of-the-box solution. In this episode, Scotty talks about what a system truly is when it comes to running your business and explains why you badly need it if you don’t have one in place yet. He also touches on self-leadership and why you have to look at yourself first before you can lead others effectively. Listen in and learn what he has to say about the different self-leadership principles and self-leadership diseases you might encounter along the way.

                        Listen to the podcast here:

                        Scotty Schindler Discusses The System That Creates Amazing Success

                        I am all about finding a better way to lead. That’s based on the behaviors that will inspire, empower, and compel others to want to follow where you want to go. My guest is Scotty Schindler. He is a successful businessman out of Australia, as well as a surfer. Having spent a semester way back when in college in Australia, it’s a country that I certainly love. The conversation that I had with Scotty is certainly one that I love as well. He talks about his System 1357 and how it created such success in his own life and how he has taken this as an opportunity to help other people succeed. That to me is the theme of this episode. Scotty is talking about how he is empowering other people to reach their own high levels of success. If that’s of interest to you, this is an episode you’re going to want to read. Let’s get into it.

                        Scotty, I thought it would be a great opportunity for us to get on this. You have been so successful in Australia, in both of your businesses from a real estate perspective, but also where you took this in terms of I think helping people to take the process that made you successful. You’re trying to do that to help other people. We’re in such a unique period of time right now. I’d love your perspective. How do you help people to navigate this based on your own experiences?

                        Thanks for having me. It’s good to be here, Patrick, across the world. How do we help people in this environment? It’s a unique environment. No one knows. No one can say, “This is what we did in the last pandemic.” No one can do that at the moment, but what we all can do is we can all be supportive and be there for everyone. That’s one thing that we know we can do. That’s one thing we can control. We can’t control everything, but we can’t control our emotions and we can control that decision making. As far as being able to help other people come in, that’s how I ran sales teams in the ‘90s. I got good at running sales teams and that was through helping other people achieve their goals, what they needed to do to make money as far as the sales team went.

                        If I helped enough people achieve their goals as a sales team, we achieved what we need to achieve. I did exactly the same thing through growing a company. Once I established myself in the real estate industry, I helped real estate agents have good businesses that kept on using the software. That’s what I did. What’s changing right now is for me, not much at all. How do I help? I’m helping other people grow their businesses. It’s all I’ve ever done. It’s that method of, “If I help enough other people achieve what they want to achieve, I’ll achieve what I want to achieve.” It’s interesting. You say you saw that because that’s a methodology that I’ve had forever. I got taught that though when I went from being a salesperson to a sales manager. They didn’t teach me how to be a manager, but I called on to that philosophy of helping other people achieve their goals so I could achieve mine.

                        I adapt to that very fast and it makes sense that together as a team, we achieve so much more than what I could on my own. As far as helping people goes, it’s so good. When you have someone write back to you and say, “I’ve changed my business model because of the conversation we’ve had. I had this epiphany moment.” You know they’re doing things smarter and better than they were before. I love that light bulb moment. It’s almost like a drug or addiction.

                        What I tend to find in terms of when I meet people that have been very successful in whatever area that they’re in, oftentimes there’s a story behind that in terms of, as I would call it, your past is your power. Oftentimes there were struggles or challenges that help them to get where they are. I’m wondering from your own perspective, if you look back on your success and how you help people, are there any of those challenges that you look back and say, those are things that shaped you?

                        The disadvantages that have the seeds of advantages and your real character building comes from those downtimes and the disadvantages and the things you didn’t want to go through. He didn’t say I cheated. It’s not uncommon to have a poor upbringing or multiple dads and single moms. That’s common. I had that and I wasn’t very well educated. On the wall, I had my school report cards up because it shows how much I failed. My baseline was very low. I already came from a position of disadvantage. Everything for me was outside. I always had nothing to lose by having a go. When it came for downturns and times and periods that I didn’t like, it was still way better than where I started. Even though I learned from those and I didn’t want to go through those, I wanted to be smarter and better than being in a position I was in. My upside, whenever you have a downtime or a bad period, if that’s as low as it’s going to go, it’s still not too bad. You can still bounce out of that. I started like that. For a sense, it was like cheating. Now I look back, I was so lucky that I started with such a low base. Everything was upside.

                        Let me ask you a question along those lines. Who was the first person that you can think back to that said you’re meant to do more? Generally, there’s one of those people minimum that somebody said they saw something in you that they said you’re meant to do more.

                        Help other people achieve their goals so you can achieve yours. Click To Tweet

                        I’m not sure who that was. I know in the insurance game I was getting paid to do it and he practiced what he preached. He was teaching me to be a better manager because they helped me be a better manager and helped him achieve his goals. That succession planning came down. That was a guy who taught me a lot. A lot of the things I talk about because of what I learned from him, but I’m not sure he said those exact words to me. Nonetheless, his actions and what he did for me, was he as a leader or a mentor of mine? He helped me get through a lot of the struggles I was going through. Whether that be real struggles or team management struggles or leadership struggles, he helped me get through a lot of things.

                        He told me the term called mental judo, which I then rephrased into business judo. He taught me the term mental judo and I’ve never forgotten some of these things that he taught me as a mentor. From 2002 until 2019, we hadn’t spoken to each other that whole time. In 2019, he reached out because of LinkedIn and all of a sudden we’re in conversations. I go, “Do you remember teaching me that?” He goes, “No.” “I remember.” He probably tried to teach it to 10 or 20 other people, but I got it. Other people probably got other things, but he had a profound effect on me. I can’t even tell you when that was, what day it was, what year it was, but I do remember learning lots of things off that one person. I’m not sure he said anything to me in the effect that you said, but he certainly did believe in me.

                        He did believe in me enough that I managed to create enough belief in myself to be able to go forward and having people like that in your life. Sometimes it’s from some weird people. I’ll give you a brief story about how I started the company ReNet. I got introduced to Amway as everyone does. I was out seeing friends. This is 1999. I was out seeing friends going, “Join up with Amway, do your own shopping and create a network.” This guy is an accountant. He was someone I looked up to and he said to me, “Scotty, what you should do is start your own.” I went, “That’s a much better idea.”

                        I wasn’t ever going to start an Amway or a multilevel networking marketing or whatever you want to call these products or services, but I realized, “I could probably create a system and a business and sell it to people for a reason and trying to get people to book do their own shopping,” so I did. I then went on that journey in 2000 of creating my own systems and my own product and company, if that makes any sense. One person came in with one thing and it might’ve been a throwaway comment to him, but it’s amazing I picked up on that one comment and years later, I ran with that comment. He probably should’ve done the same, by the way. That’s another story. I took his advice. He should have taken it because he’s still working. The point is that it’s amazing where you can get this advice and motivation and mentorship from if you’re willing enough and open-minded enough to learn from other people.

                        I will often use the line, “I think leaders are learners,” and I think leadership is in many different ways. I believe that when we’re open to those things, we’re in a situation right now, where we’re in that same thing. There’s a lot of struggle out there. Their resources can be scarce for individuals, but resourcefulness is something that we all have equal access to. I think that’s what will make the differences. You decide what you are going to do with what you have no more than you saying, “I’ve got my report cards framed. This is what I had to work with.” Your resourcefulness allowed you to work around whatever stuff wasn’t there or you didn’t think was there. Part of your background is very interesting to me because I started out in firefighting going through the academy. I noticed when I went on your site, that’s something that you still stay active in. I’d love to hear, from that perspective, how you think that training plays into other aspects of your life.

                        It was about 2003 and it was this massive bushfire. I thought, “I should volunteer because I can.” I’m working from home. I went down to the fire station because I grew up in the fire station down the road. I said, “I’m happy to come and volunteer.” They said, “No, you can’t volunteer anymore. It’s a paid job.” I went, “I don’t want that job.” I did nothing with it. I knew guys from the fire station. I was in the surf club, Surf Lifesaving Club, and things like that. I wasn’t enjoying that as much as I should, so I got out of that. The guys from the fire station said, “Come and join. Come and work.” In the end, I did. I get paid $30 a week to be on call and we get $30 a call, but what is good at that? He said, “It’s a profession.” They give us training and we turn up because we’re obliged to. I liked the business side of it. It’s not volunteer and it’s not full-time. It’s somewhere in the middle. We’re on demand. To be honest, when I first did it, it was like a release. I could go from when I walk in the office to all these questions and all this responsibility as the company owner to going to the fire station because of a bushfire and someone else telling me what to do.

                        “Scott, can you put some water on the hot stuff over there?” “Yes, sir. No worries.” Off I go. I didn’t have to think. I can be helpful. I can give back to my community. I can do all these good things. It was like a release. I put a different hat on. I learned so much about that mindset in a completely different field to what I was doing as far as an entrepreneurial guy or a business owner. It’s a completely different mindset when you work for a government organization. It’s almost paramilitary organization because it’s all about how long you’ve been there for, you’re senior already and all these weird things I never had in private enterprise. In private enterprise, you work as a team. In fact, the people sometimes below you are more empowered than you are in certain situations. That doesn’t happen like that in paramilitary drop.

                        Everyone is in a pecking order and it goes from the top down. It was good to have that experience and exposure. I learned a lot of things about leadership and a lot of ways things work completely different in private enterprise to say the public service sector or that paramilitary. One, it was good to give back. Somehow, they are putting path fires, house fires, bush fires, ambulance assists. I was getting a lot more back with knowledge and leadership skills and training and some of the things I do completely different to what happens in private enterprise. It was good fun. I still enjoy that. I’m still in it. I still do it. That’s good.

                        LFL 104 | Amazing Success System

                        Amazing Success System: This pandemic is a unique environment. No one really knows what to do at the moment, but what we all can do is be supportive and be there for everyone.


                        I noticed that. I saw the picture and I was like, “He’s still doing it. That’s great.”

                        In a sense, it’s a side hustle. It’s something I don’t have to attend to. If I’ve got work on or gone on holidays, it’s not my job. It’s just the side hustle. It’s like being in the Surf Lifesaving Club. It doesn’t run your life. It’s a part of your life and something that you’re into. It is good in the way that they have all their training and their organization skills. If things aren’t done right in the fire brigade, people lose their life. Things have to be done in an orderly fashion. Whether you like it or not, if the boss says to you you’re doing it this way, it’s because if you don’t, it could harm someone. Someone could lose their life. A completely different mindset with leadership in that organization as to in private enterprise when the boss says, “You need to do it this way,” you can question it. In the fire brigade, when the boss says do it that way and there’s a house on fire, you do it that way.

                        I think about it in terms of from a team perspective. You have each other’s back. You rely on each other. There’s a huge amount of trust that you develop as a group.

                        It’s important people understand that teamwork. You never go out on your own. You always go with someone else. That might be so I can support them or it might be the reverse. It might be me they’re supporting. If I’m in a smoky environment and I sprained my ankle and the fire is getting close, I need someone to drag me out. I’m going to do the same thing for my team. You’ve got to pass the baton and communicate. I’m going to go over here ten meters and look at something. If he doesn’t come back, you know where he is. This renegade thing and going off and doing your own thing, it doesn’t work in that environment. In fact, it’s life-threatening in some situations. You can’t do it. In private enterprise, people can tend to want to do things like that. Whereas in the fire brigade, you can’t. You have to work with teams and you have to communicate or else there are repercussions and way worse than just, “You didn’t tell me that.”

                        It doesn’t work that way. It’s proper teamwork and proper leadership skills and getting along with each other. In the heat of the moment, knowing that we’re not going to talk lovely, jubbly talk. We’re going to tell each other facts and get on with it, so we get out of this cycle. Then we can all do lovely jubbly, have a beer or a coffee or whatever. In the heat of the moment, let’s do the right things. Let’s work together as a team. Let’s back each other up and let’s get this situation dealt with as quick as possible.

                        It’s interesting as we transition over, that was one system for success in that environment. You have a whole other system that you said you took it from somebody else, but I think it sounds like you brought this to life for more people to be able to benefit from. I was wondering, could you speak to that model so that people can understand the power that’s in there?

                        I never planned on retiring. That was never part of my mindset, but when I sold the business, I did it so we could expand and grow aggressively and de-risk. Not because I wanted to retire, but I didn’t see eye to eye with the new owners. Long story short was I didn’t see eye to eye. I decided I’m finished. I’m out. I’m going to be financially independent. I never need to work. I don’t need to deal with this new owner. What started happening was people started asking me to share the story and teach them stuff. The reality was for the first few months, I was lying in bed in the mornings because it was weird when I had this business, now I’d sleep until 9:00 in the morning.

                        I never used to sleep through the night, let alone through the morning. I was lying at bed going, “What’s weird is that I had these specific business goals I wanted to achieve, these systems I wanted to create with the company. I didn’t even have a product, but I had the systems.” I didn’t know it was going to be a real estate software company, but it had to ring true with these systems. I went, “That’s amazing I managed to pull it off.” When I retired, people started asking, “What were the systems? What was it that you did?” I went, “Here are my Scotty-isms.” I thought everybody knew these techniques and these philosophies. It turns out they didn’t. I thought, “I’ve got to trademark this.”

                        When you work with a team, you need to learn how to communicate, or there will be repercussions. Click To Tweet

                        I went through the process of registering some business judo, leveraging and collaborating and dealing with adversity in a win-win situation. That’s a business mindset. Time duplication was another one. Time duplication is the one thing that every successful business person understands. Whether that’s through leadership, through product, through wealth creation, time duplication is something that every successful person understands. There was the rule of 100. I understood this methodology of products and staff and clients go through this rule of 100 principles. There are the first 100 seconds. The first 100 minutes, the first 100 hours, the first 100 days, the first 100 weeks, and the first 100 months. Everything goes through these checkpoints and it’s perfectly normal for someone after 3 or 4 months, 100 days to pivot and change. You go, “That didn’t work. I’m going to change.”

                        That happens in staff. It happens with clients. It happens with the products. Everything goes through that 100 seconds, minutes, hours, days, weeks, months, years. Not 100 years. I don’t think I’ll live long enough to see that one. That’s the point. Everything goes through these pivot points, but I knew all this before I started reading it. I knew all this before I decided to leave and start a company. These are all things that I understood and sugar and creams and other good ones. Sugar and cream, I can chase all the creamy staff or you can go and chase all the creamy clients or you can find all of the staff that are sugary and the clients that are sugary. A little bit of stirring, a little bit of knowledge, and all of a sudden they become good staff. They become good clients. They just needed a little bit of stirring.

                        A lot of people go looking for the cream when there are many good people out there and many good businesses and many good staffs you can employ that aren’t the creamy ones at the top. It’s people looking for that opportunity or that next thing. I always went with the sugar and cream model. The last one was the business. I understood that 1 in 3 years wasn’t going to be good. I understood that 1 in 3 products wasn’t going to work. I understood that 1 of the 3 sales wasn’t going to come along. I understood all these things with the business at thirds model, that there was going to be a third of the things that were always going to work out well.

                        I couldn’t predict those. It was going to be 30 things that were never going to work. There was a whole bunch of opportunities in the middle third, which went either way, depending on how I handled the situation. That could be staff, product, profits, and everything. Business of thirds, those are the five philosophies that I now teach people in more than 30 seconds each about how to grow their businesses. These aren’t things for, “Here’s your 100-day ClickFunnel.” These are the things they’re putting in place for 2021, 2022, right up to 2030. If you follow these five things for your leadership, for your sales, for your business model, you can’t help but have success.

                        The one thing that I’m thinking about right now, I’d asked you, who was it that said you’re better than this? You were doing that with the sugar and cream. It sounds like you’re finding people that you believe in them and you’re saying you can do this and riles people up.

                        It’s a conscious decision. It wasn’t until I retired that I can look back and go, “Those business philosophies, they worked.” I knew they’re working because I was using them, but it wasn’t until you stopped the end of a football season and look back at the football season and go, “What worked and what didn’t work.” I got to finish a career and look back on that business journey. I went, “Here I am. I’m sitting now with a journey that’s ended at 46 years old. I’m happy that all that stuff worked.” I don’t even know if it would, but that was a philosophy as how I built the company. I didn’t have a product, by the way. I had to find a product.

                        I took six goes. The sixth attempt. Five failed, sixth worked. That was ReNet in 2002. I went 2000, 2001 trying to find it. In 2002, I had to establish it. It wasn’t until the end of 2003 that I started knocking on doors trying to sell it. Nearly four years that journey took, but I had the systems. I just needed to create the product and find the clients for that product and have the systems work. It was no overnight success. These systems are things to put into place for longevity, not for this 100-day ClickFunnels thing you might see somewhere to make $100,000. Maybe you can, but that’s not the point of what I’m doing. The point of what I teach people now is the systems in your business work. You can rely upon your systems in uptimes and downtimes.

                        I think what’s interesting about that is we live in a world where things get photo-shopped so much and it’s six filters before we put a picture out on Instagram or whatever. It’s not the real thing. I think it sends the wrong message to people thinking, “Scotty did it. It’s got to be easy.” The first time it doesn’t work in our favor, we’re like, “That doesn’t work.” It works. It’s just you didn’t give it the time it needed to work.

                        LFL 104 | Amazing Success System

                        Amazing Success System: Time duplication is the one thing that every successful business person understands.


                        That’s where the rule of 100 comes into it. You talk about the real thing. I started doing videos because when people started asking me to talk and I got asked to speak the Google Startup Grind. All of a sudden, people are going to start asking me to do booking. I started doing videos, so people knew who I was, so people understood how I spoke and what I believed in. I started doing all these videos for that reason because I didn’t want to turn up and have this, “Scotty is such a good entrepreneur,” and turn up and go, “I didn’t realize he had no hair. I didn’t realize he had an Aussie accent.” I do. I’ve got all those things. I started doing videos for those reasons. People can get the real thing. To be honest with you, the other reason why I do videos a lot in written material is because I’m not very good at English. My school report card, like I said, I’ve got it on the wall behind me. Out of 71 students, I got 70th. I’d beat one kid in my highest school certificate. It’s funny, I was on a podcast and someone wrote to me and said, “What happened to the kid that got last?” I said, “I don’t know. He’s probably in jail.” The quality of the kids in that class, there were about a dozen of us, it wasn’t very high. I was one of them.

                        It doesn’t matter what you know, it matters more where you want to go. If you’re one of the sugary people, you look at all these creamy people think, “They’re so wonderful. They’re so good.” Now you become the sugar. Find that bit of stirring. Listen to a podcast, watch a few videos. There’s Tony Robbins’ CD set that I listened to in the ‘90s. I went and paid $400 for that thing in the ‘90s because I wanted to improve and you can too. Become the sugar yourself. Become that bit that stirs you up and gets you going to the next level. A lot of people get disorientated because of the creamy people or the appearance of creamy people. They look like they’re having all this success, but you can do that too. You can be a normal person and have above normal success. There’s no doubt about that.

                        I think also you can find out that some of the creamy people, it’s not that flavorful in terms of their cream. My oldest son, who’s graduating from college, I said, “Once you’re out of school, nobody walks around with their diploma saying, ‘This is what I’m worth. Pay me this.’ It’s irrelevant.” At that point, you decide what you’re going to do in terms of success. That’s not going to earn it.

                        You’ve got to be the sugar. That will stir you up and willingness to learn and open up and not be the cream sitting on the top, thinking you own the world. It might be an element of that. To tell you the truth, the sugary people are the ones that succeed.

                        To me, that’s around emotional intelligence. I would take emotional intelligence over IQ any day in terms of being able to connect with people. If I do that in the right way, I will find people that want to help me out as opposed to me saying, “I’m the smartest one in here. I’ll figure it out on my own.” I’ve never been that person, so I wouldn’t know what that feels like.

                        Patrick, I can introduce you to two new terms that you’ve never heard before. What was the topic of this show, by the way?

                        The podcast itself is re-imagining leadership.

                        This fits into it. Two terms that you will have never heard before. One is RPD and one is CPD. RPD is what people get in the business world and CPD is what people get in the sports world. Let’s imagine here’s Johnny. He’s gone through his sporting life as a teenager and his student years. He’s top of the sports and everything else. He gets to 18, 19, 20 years old, whatever it is, and he started at a thing called CDP, which is Car Park Disease. He’s top of the game. He’s on top of the world and everyone’s patting him on the shoulder saying, “You’re so good. You’re awesome.” He spends more time in the car park talking to everybody talking about how good he is. That could be the car park talk.

                        It doesn't matter what you know. What matters is where you want to go. Click To Tweet

                        Instead of doing all the things that got him to where he was, all that natural talent is now no longer. He’s becoming the cream. Here’s this other kid. Johnny was that guy, but here comes Paul. Paul, who has that grip and that determination and never gives up. He was never in the newspaper like the other guy. He was never on top of the podium like the other guy, but all of a sudden, he’s 23, 24. He makes the main game because of determination, because of the fact he became the sugar. He didn’t get Car Park Disease. He kept that grit and determination going. That is self-leadership, that is being able to be self-led through all the trouble times and having to watch other people up in lights, knowing you’re as good as them. You just need that lucky break. That is self-leadership.

                        The other thing in the business world is we tend to get this thing called RPD, which is almost the same, but it’s in business. What’s RPD? I’m glad you asked. It’s called Rich Person’s Disease. In other words, the same thing happens. They go out and get a little bit of success in business. Let’s use real estate as an example, because I came from that industry after twenty years. They go out and they’ve had a bit of success. They’re selling a few properties and all of a sudden they go out and buy the Mercedes Benz or the luxury car. They stopped going out and talking to people every day, which is how they got the success in the first place.

                        Driving around them and he’s been stopping at the coffee shop, stopping at the car parks, talking to everybody or buying his or her Merc’s and a boat. They’re getting a bit thing called Rich Person’s Disease. They’re not doing what they did to get them to where they are or to continue that momentum. They’ve stopped being sugary themselves. That self-leadership, like I said, it is a disease and it’s called Rich Person’s Disease. It’s better to have those Mercedes Benz is if you like. I have nothing against Mercedes, by the way. What I’m talking about goals. Those goals should stay in front of you at all times to keep you driving and keep you sugary so you can keep stirring yourself out and driving towards success instead of arriving at success.

                        The worst one isn’t Rich Person’s Disease. The worst one is ARPD, which is Almost Rich Person’s Disease. You’re almost thinking rich and you’re spending money you don’t have. You’re spending next year’s money this year. You’re spending future money you haven’t even made yet. You’re not doing the actions that got you to where you were. There’s self-leadership principles and self-leadership diseases. Car Park Disease and Rich Person’s Disease. It’s the same disease, but one’s in sport and one’s in business. I know you haven’t heard those before. It’s important for that grit and determination to stay there. It is important to have that for yourself. You don’t all of a sudden float to the top and become the cream. You keep that drive and that ambition to keep going.

                        As a real-life example of that, I lived in the house I bought in 1994, which was the same little, three-bedroom fishing village house, all the way through buying investment properties and everything else. All our friends who were renovating and doing improvements and buying bigger houses. I said to my wife, “There’s no way I’m going to be paying for this house twice. I worked hard to pay for the first time. I’m going to invest so someone else pays for my house the second time.” I invested the whole time while everyone else was going out and buying things. I’m not saying I had Rich Person’s Disease, but what I’m saying is I stayed focused on keeping things real. I still had grit and determination and goals in front of me. I can turn up to work every day and still have a future to look forward to and goals to achieve rather than getting Car Park Disease myself or Rich Person’s Disease myself. It’s a self-leadership thing rather than anything else.

                        I’ve seen that the same things around the funnels and some people that might work, but what you’re talking about is about earning the slow growth over time of how you build that momentum. I think that in the long run is a much healthier way to do it. When I hear people say, “That person is self-made,” none of us are self-made. Self-motivated, yes, but not self-made. We need other people. We can’t do it alone. You couldn’t have run your successful businesses without other people helping you along the way. We’re not self-made, but self-motivated. It’s something that I think is the separator.

                        The techniques of how you keep yourself self-motivated. That’s that self-leadership that I’m talking about. Before you can lead others, you need to have that self-leadership. Self-leadership is so critical to the actual component. I have System 1357 and one is about you. You need to be the best you can be or else you can’t lead other people. You can’t help people achieve their goals unless you know what yours are. You can’t do anything unless you’re here and you’re in the right mindset and frame set yourself. Being the best you that you can be is critical to leadership of other people.

                        That’s your system. System 1357, that’s your thing. As I’m thinking about people that are struggling out there, I immediately think of that. Thinking that that’s an opportunity for people. A proven roadmap for people to say, “I look at this from a standpoint of there might be many people out there that don’t know what they want to do next or are saying I want more but what I’ve been doing isn’t working.” It’s an opportunity to take a look at what you’ve put together and say, “What if I implement this? What if I do this? If I have that self-leadership to be able to do it, where can I go?” It’s almost like hitting the reset button for people.

                        LFL 104 | Amazing Success System

                        Amazing Success System: It’s important to have that grit and determination to stay where you are for yourself. Keep your drive and ambition to keep going.


                        System 1357 isn’t like, “Here’s a blueprint and here’s a ClickFunnel process.” It’s not any of that. In fact, I probably can’t help people start a business in a sense like a friend that said to me, “You should start your own.” He didn’t say you should go and start ReNet. What he said was, “You should get these systems and create your own.” I had that epiphany moment. It took a few years for it to come through. System 1357 is about those systems that can help you create whatever it is. You can be in the hospitality industry. You can be in the entertainment industry. You can be in the car industry. You can be in any industry you like and you can still implement these systems to grow your business and achieve your goals. That’s what it’s about.

                        My point to that though is that this isn’t a get rich quick or here’s the quick take on this. To me, this is about somebody that says, “Foundationally, maybe I can rebuild something that is durable here.” As I look at your system, that is something that it provides.

                        The reality is a lot of people like what I teach around the sales and getting some business. A lot of people respond to that, which I enjoy because I can have a profound effect on people tomorrow from what I teach now. I also am very aware that we’ve got to have the ten-year goal. Part of the seven is about time management. Where do you want to be in 2030? What business, family, lifestyle? What does ten years look like for you? Let’s go back ten years ago. How much money have you made in the last ten years? What do you have for that? If you’ve made $1 million in the last ten years, what do you have? If you made $100,000 a year for ten years, what do you have?

                        If you’re going to do the same thing in the next ten, what are you going to have? It’s important to have that long-term as well as the short-term. “I need some business tomorrow.” Yes, correct. You want some people saying yes to your products or services so you can achieve your goals. People respond to the techniques I teach around sales, but long-term, who do you want to be and how are you going to get there? What’s the vehicle and its systems? Systems you implement in your business that make the biggest difference. The best system company in the world is McDonald’s. They don’t sell hamburgers. They have a system which is people get to buy the hamburgers and that’s how they make their money. Their systems for training, teaching, serving, delivery, and marketing. They have the best systems in the world. Arguably, someone else could probably bring up another person. Amazon’s got some of the best systems in the world nowadays. Systems work.

                        I have appreciated this conversation, especially around that. I think it’s a great way to segue into if people want to reach out to you and learn more about this system and get involved in it, how do they do that?

               or you can follow me on LinkedIn as well. I put up a lot of free content. I share a lot of information, a lot of experiences, but if you want to get it now, you can go and subscribe to as well.

                        Thank you so much for that. I started to go on it. I had registered for it. There’s so much information on there that it’s well done. You’ve done it, so it works. Thank you so much. I’m wishing you all the best. I appreciate your time. I’m glad we were able to connect.

                        Before you can lead others, you need to have self-leadership. Click To Tweet

                        Thanks for the readers. This is self-leadership opportunities so, well done.

                        Thank you.

                        Scotty has such a great background. I love his System 1357. I think it does provide so much power and ease of following for so many people that are looking for ways to elevate themselves. The fact that he talks so much about helping other people to get what they want that in the end, when we do that, we do get the things that we need by helping other people to get what they need. If somebody you think would benefit from this episode, I ask you to forward it to them. If you haven’t subscribed yet, it would mean the world to me if you would subscribe and also leave a rating or a comment on this or any other episode. That’s how this message around re-imagining leadership and finding a better way continues to get out there. Until our next episode, I hope you’re able to rise above your best. Peace.

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                            Lubbock Police Officer Dr. Andy Young And When Every Word Counts – Episode 103

                            LFL 103 | When Every Word Counts


                            Words have weight in regards to what is said and when it’s said. In this episode, Patrick Veroneau is joined by Dr. Andy Young of the Lubbock Texas Police Department as they talk about Dr. Andy’s second book, When Every Word Counts. They discuss the challenges police officers face and the tools and skills necessary to address these issues. Learn the importance of listening as Dr. Andy gives an overview of the training he provides for the officers within his department. Get a deeper look into the area of crisis negotiation and the value of every word when handling a crisis.

                            Listen to the podcast here:

                            Lubbock Police Officer Dr. Andy Young And When Every Word Counts

                            My guest is Dr. Andy Young. He is a police officer for the Lubbock Texas Police Department. He’s also the author of two books, Fight or Flight and When Every Word Counts. His last book, When Every Word Counts, is the book that I interviewed him on this show about. What’s interesting about this is that this interview is prior to the unrest that’s going on as it relates to George Floyd, who was murdered by a police officer in Minneapolis. What is interesting about this episode is that it provides another face in regards to the challenges that police officers face and also the tools and skills that are necessary. If we are going to address this continuing crisis, it is about developing a better skillset. In this case, it’s around listening and how important that is. What you’re going to know in this show is Dr. Andy Young talks about the focus that he puts on the training that he provides the officers within his department. I know you’ll find it valuable so let’s get into it.

                            Andy, thank you for taking the time to be on the show, reimagining leadership. I happened to get a post of your book that’s come out and thought it was such a great opportunity to have you on. A lot of your work is in the area of negotiation and conflict. We’re certainly in a place of crisis for many people. I thought it would be a great opportunity to have you to come on, talk a little bit about your background, how you ended up where you are, and then go into your book.

                            I appreciate you having me. I’m happy to share a little bit. My background is in counseling. I went to school to become a mental health professional and do counseling in an office. One day I was minding my own business, going to church and the chief of police secretary came to me and said, “Andy, I hear you’re working on your counseling license. How would you like to join the Patrol Division of the Lubbock Police Department and help officers with domestic dispute calls that they’re going through? The chief is sick of sending his officers to these domestic disputes over and over again. He wants to get your mental-health types in there so he can get his officers back in service and do what they’re trained to do. Would you like to become part of the Patrol Division of the police department?” I thought that was the coolest thing I’ve ever heard. I was like, “Sign me up.”

                            That was back a little before 2000?

                            It was the summer of 2000.

                            I will say that your chief, that’s pretty forward-thinking to come up with that idea.

                            It was born out of frustration more than anything. He only had so many guys and they can’t arrest people for what was going on at these calls. In a moment of desperation, he’s like, “Let’s get some counselor people in there so my cops can do what they were supposed to do.”

                            How did that go?

                            It’s going well. The program’s still going. I have about 35 mental health professionals who will respond to calls and requests from police officers to show up at their scenes. We probably have 200 calls for service a year. It’s not medic disputes. It could be domestic violence. It could be a death, any call where an officer thinks, “Having a mental health professional or a grief counselor here that might be helpful.”

                            In your line of work, I know you do work with the fire department as well. Years ago, I was a firefighter first starting out. I remember if there were events that could be very traumatic having to have an outlet to be able to deal with those things.

                            I was at the Lubbock Police Department for less than a year. We had an officer killed in the line of duty at a SWAT call-out where one officer accidentally shot and killed another one. It devastated the department. At that time, we were then trying to put together mental health services for police officers, especially after a traumatic event. It was trial by fire.

                            I can only imagine. Many of my good friends are part of the Portland Police Department, where I am here. They deal with a lot. There’s a lot of traumatic incidents that go into suicides, drug overdoses, domestic violence, or seeing kids that are abused. It’s tough.

                            Law enforcement see that 1% of society that most people don’t believe exists and they see it over and over again, it takes its toll.

                            You have your work, you have your friends at work, but you also got to have a normal life. Click To Tweet

                            This brings me to a question in terms of that, I imagine much of your work is around that. How do you help to separate that? I see that 1%, but I don’t become jaded that everybody’s like that?

                            I get to speak at our Police Academy to the new officers and families coming out on the street. My advice to them is you have your work. You have your friends at work, but you also got to have a normal life. You have got to mitigate that 1% with being at home with your kids, doing normal things, going out and not being on duty, not being on guard, but you’ve got to fight to be a normal person because you get enough of that in the work.

                            I was a volunteer for a group up here called The Center for Grieving Children, which was all around families that had lost a loved one, not children, but it could be adults that lost a spouse. The whole point of that was the importance of being able to talk about it.

                            Cops are not inherently open. When I started, walking around the police department, everybody knew, “There’s the mental health guy,” and the nonverbals were outstanding. They would rather I be somewhere else. Showing up at these calls, showing up at SWAT call-outs, and doing the same work that they’re doing, that opened the door. They’re like, “This guy knows what we go through. If I need to talk to somebody, I’ll sit down in his office and talk to him. I don’t have to get him up to speed on what we’ve been going through.”

                            It’s amazing to me. In this observation that I’ve seen is much more and I do a lot of work within organizations around emotional intelligence that there’s more openness to emotional intelligence and understanding self-awareness and awareness of others. One thing that stands out when you talk about being able to discuss these things is, we know so much more about the research now in terms of the impact that has when we’re able to verbalize things. It reduces our level of stress.

                            I had an officer who was in a traumatic incident right after I started. He came and sat down in my office eighteen years later. He said, “Andy, I knew I needed to talk to you way back then, but rah-rah I can get through it.” When he came in and finally talked it all out, it was amazing to watch how curative that was.

                            Do you have many females that are part of the department? Is it easier for them to come and have those conversations?

                            Not necessarily because sometimes we eat our own, sometimes there’s that personal friendly fire, and being a female in law enforcement has its added layers to it. I would say that they’re on guard as well.

                            You then became an author. This is your second book. The first is Fight or Flight. Now this one, When Every Word Counts and the subtitle is An Insider’s View of Crisis Negotiation. What prompted you to start writing in the first place?

                            I’m going to these calls and for my own personal benefit, I started writing them down because it was traumatic stuff. After a number of years, I had a big old stack of stories and I’m a teacher at heart. That’s my day job. I thought, “It’s been therapeutic for me to write these down. It might be helpful for other people to hear these stories too. They might learn something about law enforcement and what goes on behind the yellow tape. They might even learn some things that be helpful in their own life, be it like crisis intervention or grief or whatever.”

                            That first book was born out of my own therapeutic effort to write the stories down and then the teaching effort to, “Maybe this will help other people, let me write it down and let me publish it and see what happens.” The second book, our negotiating team has been busy since the first book came out and I’m like, “I got to write these stories down.” Some of this stuff you can’t believe and I’ve been speaking a lot of negotiator conferences. To be able to put something in their hands that they can take home and hopefully use on their calls. That’s where the books came from.

                            I love the title of it, When Every Word Counts because so much of my work is around that too of words have weight in some regards of what is said and when it said. I would imagine it means a little more in your line of work, in terms of the difference between a success and further crisis.

                            Patrol officers have their mentality about how to control a situation, fix the thing and command presence and all that stuff, which is the opposite of my training, which is listening, empathy, and tree-hugging. For an officer to shift gears from one to the other when it’s needed, that’s where it starts. An officer will come in and say, “I need you to put your hands behind your back,” and to switch from that to, “Maybe we can sort this out together.” Two different ways of trying to get to the same thing so there you have the title.

                            LFL 103 | When Every Word Counts

                            When Every Word Counts: When you are suspending your agenda and your needs in order to listen to people, you’ve already given them something.


                            I will relate this back to an office setting where you might have a manager that has the authority to tell somebody what to do. There’s also a skillset to get somebody to want to do what you’re asking them to do. You’re going to end up in the same place, but if you can get them to want to do it, it’s going to be a lot easier on everybody.

                            Can I tell a story from parenting that makes the point?

                            Yes, please.

                            My wife has the command presence thing. She says to my 8-year-old and 5-year-old, “Get your stuff, we’re going to go to the park. Get your shoes on, we’re going to have a good time, go get in the car.” My 8-year-old and my 5-year-old lose their mind. They throw a fit and they run off crying. She looks at me and she’s all frustrated, “I’m trying to help. I want everyone to have a good time. I’m trying to be good.” I’m a jerk. I turned to her and I winked. I said, “Watch this.” I yell across the house to my eight-year-old and I say, “Ella, what do you think about going to the park today so you can do what you want to do like go ride your bike?” The crying stops. She says, “That’s a great idea, Dad.” She runs and gets her shoes on. My wife looks at me like, “I’m going to stab you.” I winked at her again. Jonathan loves a good time and he wants to be with other people. I said, “Jonathan, Ella is going to go to the park. I bet she’s going to have a good time. Do you want to go with her?” He’s like, “Yes, I want to go have a good time too.” My wife almost killed me.

                            Along those lines when you’re out there now and helping other people in this area, what’s the most important thing?

                            A few things come to mind so if I could give you a few important things. It starts internally when I show up to a crisis, if I’m freaking out and in crisis too, that’s not going to help anybody. Calm is contagious. If I’m cool, then maybe that’ll affect everybody else. It’s not about talking. It’s about listening. If people believe that I understand them, if people believe that I have empathy, if I don’t have an ulterior motive other than to be here with you to help, that sets the stage for trying to sort our way through something.

                            When you talk about showing up and I can’t be panicked or agitated myself because that’s going to come out, I will often hear people speaking in ways that if somebody is in an agitated state trying to talk slower and softer to try and bring them down as well.

                            We like using the phrase, “The late-night DJ voice.” To have a tone of voice that’s a sedative might start getting things going in the right direction.

                            It’s not going to work every time.

                            If you’re absurd about it, people will catch you speaking and think you’re an idiot. You don’t want to do that either.

                            You’re in the wrong line of work. Maybe it should be a DJ.

                            It’s like, “Have you been smoking pot? What are you doing?”

                            You mentioned listening as well. In the work that I do, I will often say, “Listening is a superpower.” If you understand how to listen to other people, a lot of the conflict that we run into can resolve itself.

                            Calm is contagious. If you're cool, then that'll affect everybody else. Click To Tweet

                            One of the first things is not to be thinking about what do I want to say in response, but how do I understand what is being said and say it back to somebody so they know I understand too.

                            You hit on such an important point. If you can, why is that so important to not be thinking about what am I going to say next?

                            You’re already talking to somebody who has something to say and is thinking about what they want to say next. If we have two people doing the same thing, we’ll probably end up missing each other. As a marriage and family therapist, I see that all the time. You have two people who are emotional, who want to be heard and they yell louder.

                            That’s where I’m in full agreement that oftentimes hearing somebody and listening to somebody is not the same thing. If we’re suspending what we want to say next and trying to listen to somebody else, you’re probably hearing some things that you would have missed.

                            People notice when you are suspending your agenda and your needs in order to listen to them so you’ve already given them something.

                            It lowers it. I know my own experience, you can generally tell when somebody is listening to you or they’re not listening or they’re humoring you listening to you. It’s not the same thing. Oftentimes it amps it.

                            When a cop shows up to a call and he wants to get the information so they can write a report and go onto the next thing, you wonder why he’s getting in a fistfight.

                            The person saying, “You’re not appreciating my side of this, what I’m going through right now.”

                            I’m afraid. I’m hurt. I’m angry. I don’t want to go to jail. It’s a quick way to get everybody amped up.

                            How do you work with the people within your department to help them develop these skills? You could have people out there saying, “I can’t do that. I don’t have the skillset to do that. Where do we even start with that?”

                            I get to teach our 40-hour mental health police officers certification course. Those officers who want to do that will come and sit down for 40 hours and learn these things. I ask them, “Try this on your calls. Try this with your wife. Try this with your kids. Experiment, come back and tell me what happens.” When they give it a test drive, they come back and they’re like, “My fifteen-year-old said, ‘I’m sorry.’ What is this wizardry?” That’s where it starts, experiment with it. I’m not trying to change your mind. I’m trying to give you tools for your toolbox.

                            Which that in and of itself disarms individuals because it’s not you trying to force, you have to do this. This is the way to go. It’s to say, “Here’s an opportunity to improve what’s in your toolbox now.” If there was a better solution to this, wouldn’t you want to know it?

                            Of course, the problem is there are people in my field who come in and like, “I’m Dr. So-and-So and I have the authority to tell you what to do.” That’s the quickest way to shut down a cop. They don’t want to hear that.

                            Fight or Flight: Negotiating Crisis on The Front Line

                            No more than your line of work or my line of work, you can run into people that think, “I don’t need this. I’ve been doing this long enough. I get by the way I am right now.”

                            Keep what you got and let me know when it breaks down.

                            In the book, you talked about stories. Is there one that stands out for you that you’re looking is maybe most gratifying for you in terms of a situation that you dealt with?

                            There’ve been a number of cases of talking to somebody who is suicidal and contemplating their death in an immediate fashion, be it jumping off a bridge or something like that. Some of those conversations, one lasted two hours, one lasted seven hours, for those to be so close to death and then for that person to make the decision to come down. We continue to talk to them. I’ve talked to them after the fact. There’s the immediate gratification of, “I’m so glad they didn’t make that decision.” Over the long-term, you get to see people change their course and many times improve their lives. This is tremendously honoring to be a part of that.

                            If you look at those things on those people that didn’t make the decision that was going to go against what you were there to do, is there a theme that you would think flows through in terms of what made it successful?

                            It’s exactly what we’re talking about here. They can’t see beyond their pain. Somebody shows up and gives them something that the other people in their lives should have been able to give them, respect, understanding, time, patience, and caring. We show up and do that because we indeed do care and that starts to cure things. It’s quite simple. In our society, when things get horrible, those are some of the first things to go.

                            Specifically, talking about listening, are there certain things that you work with those individuals to help people to understand? How do you build this muscle? I believe listening is a muscle. How do you help people to strengthen this?

                            There’s the practice and having the right mentality going into it. Another key point, especially assisting officers with this, is to listen for emotion. Police officers aren’t typically listening for emotion, but when I come at you and I say, “I can’t believe this was going on.” I’ve shared my emotions with you. For me, to get out my finger and say, “I need you to back up.” That’s the exact opposite of what’s going to settle this down. If I say in a nice, calm manner, “I see that you’re very angry. Can you tell me what’s going?” It’s a different approach if somebody’s coming at me in anger. People respond in kind, “I’m angry because so and so.” Now we’re grooving.

                            There are so many parallels between in your world or in an office setting where you might be dealing with an employee that’s completely agitated, upset or angry about a situation and to have a manager or somebody say to them, “With what you know or with what this situation is, I’d be upset myself,” or “I can see why you’re upset.”

                            That manager has a choice at that moment. I can be here for the job or the institution or whatever. I can be here for this person who is in front of me and try to navigate it from there.

                            It’s a great point too, if you think about this. We’re all in this together. We have different roles that we play, but in a sense, we’re all human beings trying to figure this thing out.

                            I may work for a company and go, “Yes, I can see why this rule makes you mad, but here’s the other side of the coin as well.” That’s sorting it out thing as opposed to authoritarian. You need to suck it up and smile.

                            Another thing in terms of what I hear you saying and it probably doesn’t happen the same way, but on some levels is asking people their thought. You did it with your kids. If you were in my shoes, how would you want to be addressed? What would you do about this?

                            Negotiation is not about talking, it's about listening. Click To Tweet

                            Respect and honoring people’s autonomy don’t cost us anything. To recognize that and respect it, that is such a great starting place if you’re trying to assist somebody who’s having a tough day.

                            One last thing, in terms of challenges that you run into, what’s the biggest challenge for you in terms of the line of work that you’re doing?

                            It’s people who are in extreme psychiatric distress. You have somebody who is homeless or they have troubles going on at home. They have a diagnosed condition like bipolar disorder, major depression, or a psychotic disorder. They’re on drugs. They have schizophrenia, they have an alcohol problem or a drug problem. It’s not that it’s easier, but when you have multiple layers of difficulties to sort through that’s many times why it takes seven hours to have a conversation.

                            You hit on something would be important in terms of awareness of others and teaching that is because how do you help people to understand or be able to decipher what’s going on here? Is this person having a psychotic episode? Are they diabetic and they’re having a diabetic incident? They have low blood sugar. That is in different situations.

                            It reminds me of a story if that’s all right. State troopers had a driver pulled over on the highway and they’re yelling at the driver, “Get out of your car.” The driver is not getting out. They’re like, “This is a tactical situation.” They call in more people. It’s amping up. The driver is sitting in the driver’s seat, hand on the steering wheel, eyes forward, not moving. They’re thinking, “This guy’s disobeying. Maybe we need to go on hard and fast. Maybe we should send in the dog.” We’re like, “Let’s slow this down.” They walk some people out behind ballistic shields and they try to talk to the person. The person is a stone, looking straight forward, hands on the steering wheel. They hold up a dry erase board and they write on it, “Please talk to us. Please come out.” The person slowly turns their head. They read it and they do sign language. The person is deaf. That is why they’re non-responsive. They’re scared. We knew what was going on. It wasn’t my story. Once they knew what was going on, “This person is deaf.” It changed everything.

                            One of the things that you said in there was let’s slow things down. You need to do that. There’s reacting and then there’s responding, which takes that what else might be going on here, which to me is part of listening? It’s not with our ears, but it is a form of listening where we’re listening besides what our gut is.

                            The difficulty in law enforcement is what situation do I have here? Is this lethal and I’m about to get killed or do I have the latitude to slow it down and talk?

                            To me, that was the question on that is to say, “That can be difficult.” Who’s to say which way this is going to go to be able to work that muscle? How do you develop that?

                            You’re looking for opportunities that are clearly safe to do so. You gain your experience and you get better at-risk assessment, then you know when you need a hammer and when you need to listen.

                            Andy, I’ve enjoyed this so much. What you’re doing is important. If people want to reach out to you certainly get your book, what’s the best way to do that?

                            I have a website for my book and it is I’d be happy to sign a book for you.

                            I appreciate all that you’re doing. Especially in the times that we’re in when we talk about stress and crisis, I’m sure your skillset is even more needed.

                            I am very busy. I still enjoy the work after many years. ER docs are the same way. I love being an ER doc, but I wish I didn’t have to do this.

                            LFL 103 | When Every Word Counts

                            When Every Word Counts: An Insider’s View of Crisis Negotiations

                            Thank you for your time. Wishing you all the best. Have great success with the book.

                            Thank you very much. It’s been a pleasure being here.

                            We are certainly in such high-tension times. Dr. Andy Young outlined some very important things around how we listened to other people. He speaks about it from the standpoint of professionally his career in trying to reduce the anxiety and high tension that they might be experiencing and how to do that. I truly believe if more people were to develop these skills, a lot of the conflict that we experience would resolve itself. I don’t think that’s a Pollyanna approach either because what tends to happen and as he said in his conversations, is that oftentimes people need to feel heard. When that doesn’t happen, oftentimes bad things come from that. If you know somebody that you think would benefit from this show, I would ask you to forward it on to them. If you haven’t subscribed yet, please go ahead and subscribe. It would mean the world to me if you would leave a rating or a comment regarding this or any other episode. Until that next episode, I hope you were able to go out there and rise above your best. Peace.

                            Important Links:

                                About Dr. Andy Young

                                Andy Young received a bachelor’s degree in Bible from Lubbock Christian University in 1993, a masters degree in Youth and Family Ministry from Abilene Christian University in 1995, a masters in Community Counseling from Texas Tech University in 1999, and a doctorate in Counselor Education from Texas Tech University in 2003. He has been a professor at Lubbock Christian University since 1996 and currently teaches in the undergraduate Behavioral Sciences Department and graduate Nursing department. He has also taught in the graduate Counseling and undergraduate Bible departments. He has worked with the Lubbock Police Department since 2000 and the Lubbock County Sheriff’s Office since 2008 and currently serves on the negotiating teams for both agencies. He also serves as a clinical director for the Critical Incident Stress Management Teams for the South Plains Regional Response Team, the Lubbock Police Department, and the Lubbock Fire Department. Dr. Young is a founding member and current coordinator for the Lubbock Police Department’s Victim Services Crisis Team, which has now grown to 40 members. He has many published academic articles and speaks frequently on crisis intervention, and has spoken at many state association of hostage negotiator conferences. He married his wife, Stacy, in 1995 and they have two young children.

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                                Sabrina Runbeck Discusses How To Balance A Powerful Career And A Great Life – Episode 102

                                LFL 102 | Powerful Career Balance


                                Finding the right balance between having a powerful and demanding career and a great private or personal life is challenging on different fronts. Sabrina Runbeck works with professionals with demanding careers like healthcare to overcome stress and feel powerful and passionate again. In this episode, she discusses with Patrick Veroneau the effects of the pandemic and working from home in both our performance at work and at home. Sabrina also touches on what it’s like to be a Millennial and clears up the misconception that most have towards them regarding how they view their respective professions. Listen in for some great tips and strategies on developing habits and learn all about the key components of life.

                                Listen to the podcast here:

                                Sabrina Runbeck Discusses How To Balance A Powerful Career And A Great Life – Episode 102

                                My focus is on finding a better way to lead. That’s by helping individuals develop the behaviors that will inspire, empower, and compel others to follow where you’re asking them to go. If you’ve been struggling at all with how to balance a powerful career with a powerful life outside of your career, then you’re going to want to know my guest, Sabrina Runbeck. She is a healthcare practitioner. She’s also a speaker and a peak performance coach. Her sole focus is around this mission of trying to create an environment where people, especially healthcare professionals learn to love their career, but also have a powerful life outside of that career. Why don’t we jump into it?

                                Sabrina, I want to thank you for being on the show. Your background is varied and important for the environment we’re in. I was looking forward to having you on. You’re an advanced practitioner in cardiothoracic surgery, but you’re also a peak performance coach. Both of those in terms of your focus is with professional Millennials and trying to create balance, especially for healthcare individuals and females in healthcare. The balance between having a vibrant career, but also a balance between life outside of that. I think that’s important. I was wondering if you could talk to that.  

                                Thanks for having me on the show, Patrick. Years ago, I was the typical person who’s always on. One day I was operating with a 101 fever. I wondered how could my childhood passion of working in medicine and living this American dream has turned into such an unhealthy reality. To tap that off, when I called in sick the next morning, my manager made me feel like I was inconveniencing him. Fast forward a few weeks, I treat a young man in his early 30s. He has two kids and a wife, and he required his fourth open-heart surgery. He had failed to report some new symptoms that he thought were small and insignificant. That’s when I realized that I had these small and insignificant things in my own life that I need to address before I too become a patient. At that time, I was in the mindset of “I have to say yes.” That becomes a default mode, “I got this, I can do it.”

                                When we say yes to many things that do not align with our core values, who we are, who we want to be, and how we want to show up for people, then we become resentful. We’re unable to deliver quality results or keep our promises with our family, friends, or even everyone who we want to work with. I believe that many young professionals who are working in areas that they are passionate about just like me, share similar struggles. I then dive, head in and went back to my roots of neuroscience and public health, and learning from other peak performance and personal development coaches on how can we turn this thing around. We all worked so hard to get to where we are now. We didn’t do it just to hate every moment. We simply give up and jump ship to something else. That’s when I came up with a simple three-step system to say no to stress and say yes to stamina.

                                Is that the quiz?  

                                I have a free three-minute quiz and that focuses on the ten different components that are important in life. I totally believe that for you to have a life full of heck yes, we need to be more conscious about our strengths and weaknesses, then we can remove these hidden roadblocks and excel in life.

                                How did you come up with that?  

                                We need to be more conscious about our strengths and weaknesses, so we can remove hidden roadblocks and excel in life. Click To Tweet

                                There are many different studies on what are the important things that people have in life. This wheel or a circle of life that people divide to either four components all the way to twelve components. For me, the key ten components are lifestyle, how do we want to live and what do we possess? Personal mission, what are your true purpose and value in this big wide world? How do you want to serve and show up? We have love and relationship, the most connections and the drive. Someone we rely on and someone relying on us. Social support, people who are not your family but simply trust you, believe in you, and you can also do the same for others. The next is career development. For some people that become the number one or the only thing they focus on.

                                You have financial intelligence, which has nothing to do with your career development. We can do things that we love to do that make zero money but give us satisfaction versus you can pick the career that can make you stable but you have a lack of fulfillment. You have spirituality. It doesn’t mean it has to be religious, but it can just be knowing the energy, how you’re drawing and manifesting from everything around you. There’s health and fitness, and that includes nutrition. Lastly is the mental wellbeing. What I believe is that if we only pick 1 or 2 of these key components, and then we dive deep into that, and somehow unintentionally ignored everything else, that’s when things wobble.

                                I don’t truly believe that we can create balance for everything, but we can create harmony that elevates every single aspect of life because they’re so intertwined. If you don’t feel good physically, especially in this critical time with the Coronavirus, then you had to pull yourself out of work for two weeks. During those two weeks, you’re isolated. People might want to speak to you or they’re connecting with you, but how many people are proactive about doing that? Talking about physical distancing, we do have to increase our virtual connectivity in some other way so the social support or family support still feels like it’s there for you so you’re not alone or sick and bored out of your mind. That also comes into the personal character development part. If we’re not growing every day, that’s when you feel dissatisfied and bored at the end of the day.

                                You bring up such an important point, especially as we talked about the virus and social distancing. Social distancing benefits us for our physical health, but it is a liability for every other component of our health, mental, emotional, and spiritual. We need that connection. We’re pack animals. There’s a belongingness that we need to be connected. Even if you’re an introvert, you still need connection. When we don’t have that, it messes with people in a lot of different ways.  

                                I don’t like the word social distancing because if you think about socializing, it means you’re here. You’re packed. You come together. It’s just a physical thing. You can still be in the same room 6 feet apart. If we couldn’t do it, think about how many of us healthcare professionals. What are we going to do? The people who are in the emergency room, urgent care, critical care were completely ganged up. You’ve worn your cap, your eye shield, your mask, your gown, even shoe cover and gloves. Just having all this doesn’t mean it protects you. You need to take all that out before you walk out of that room. One of my friends sent me a joke that says, “If you drive around seeing people stripping, that means the healthcare professionals are trying to protect themselves.” I’m like, “I guess that’s somewhat true.”

                                At the same time, we need to be smart about staying home if you don’t feel well. If your job allows you to work from home, which most of us are mandate to do that now then yes. Figure out a better schedule. What people are missing nowadays is when you go to work, they know what they need to do because someone else is also doing the work. You feel like you have to work and now you have a schedule. There’s a meeting. It’s lunchtime and we have to do X, Y, and Z. When they’re home, time goes wrong together because at least some people were not trained on how to plan out their day.

                                Some of the simple activity that I do with some of my clients is a visualization activity either in the morning or at nighttime. Allow yourself to imagine this perfect day that you’re going to have. What are you going to have for breakfast? Are you going to work out in the morning? When you show up for your meeting, how do you want to present yourself? Is that the enthusiasm you want to bring or the knowledge? You play around your whole day until the moment you go to sleep. You’re already allowing yourself to have a planning session without writing everything down. You preset your mind to this positive realm of things instead of sitting in there questioning, “What the heck am I doing?”

                                LFL 102 | Powerful Career Balance

                                Powerful Career Balance: That initial sensation of stress is healthy because they alert us. It becomes unhealthy if we hold on to that emotion of frustration and anger.


                                A time that is unstructured is a liability for a lot of people especially in this environment. I have often said that if you’re at home, get dressed just like you would if you’re going to work. Everything down to putting your shoes on, because if you don’t, you lose that sense of structure. We go to dark places oftentimes when we have too much time to think about the negative of what’s going on.  

                                When you plan things out, it doesn’t have to be minute by minute. You can also plan out the intentional breaks. Part of the way that I train people is that we should allow ourselves to even take a 2 or 5-minute break. Those 2 or 5-minute breaks can be very intentional as well. I call them the stamina reboot session. That will allow us to subside the mental chatter and refocus and bring us back to the present. You can completely reset your energy so you can be more intentional about your life.

                                Are there any tools, apps, or anything that you use in regards to chunking that time? There’s one that I’m familiar with that I’ve used periodically called the Pomodoro Timer.  

                                For us, every time you sit down, you set a timer for fifteen minutes. Our phone is super easy to use. The other thing I used to do before the Coronavirus is that I knew where my schedule allows me to take that 2 or 3 times of a mini-mental break throughout the day. First thing in the morning before I go into the operating room, right after I come out, I’ll do one exercise. Before I leave work, I’ll do one, and then right after dinner, I’ll do one. I’m more intentional in associating the habit with the existing activity. Now I can trigger myself, “Two minutes, that’s it. Let’s reset so I can be doing these things.” For people who haven’t developed this activity, you can preprogram the timer into your phone. When the timer goes off, especially if you’re not on a call or a meeting, drop it. Allow yourself and give yourself grace and empathy for that moment.

                                You’re talking about it from the standpoint of what you’re doing is you’re developing habits though to do that. Part of our conversation is that we all have the ability to develop these habits. What I’ve found interesting is I’ve interviewed people from different professions. A couple that I have found important, and I’d love your perspective on this. One was a fighter pilot that was talking about stress, crisis, and training for the habit, so that when you’re in that situation, that doesn’t hijack you. The other was somebody from the armed services in the Army. It’s that same thing. He was on the front lines of saying, “We practiced and practiced so that when we were in these situations, we were able to still operate.” I think of you and you must be in that same space. I think you can provide a lot of value to people of saying, “How do you deal with stress so that it becomes a challenge and not an overwhelming burden?”  

                                When we talk about stress, that initial sensation with stress is healthy because they alert us. It becomes unhealthy if we hold on to that emotion of frustration, anger, pessimist, whatever comes with it. When your emotion starts to replay itself, then we get trapped into that negativity. However, if you have learned to reprogram yourself, once you notice and you recognize it, it’s almost like you recognized it from a third-person perspective. Now you can do something about it. That trigger becomes healthy for us. Let’s say, simple things, you’re at home with your kids. The kids are running around when you’re trying to run a meeting. That irritation starts to come up. Before you react to speak to your kids about “Stay in your room, do your homework,” or whatnot, and even your dog. My dog is running around while I’m recording sometimes.

                                Instead of getting irritated right away, you recognize that irritation, and you start shifting yourself out. What my coach trained us to do is positive intelligent reps. These simple activities can use all your five senses. Visual is the hardest to train because we are so distracted by the things that we see. One of the easiest things for most people that I teach about is tactile or the touch sensation. You can also do smell, hearing, and vibration. In this simple activity, you recognize something that is not working for you, then you allow it to quickly shift into something positive to reprogram your neurocircuitry. You immediately bring yourself back in the center. Forgive yourself when you’re doing these quick exercises. If there are still other thoughts coming at you, it’s okay. Let them pass. The more that we practice these exercises, it’s easier to shift our mind right away, calm ourselves down, and then do something about that.

                                When you say yes to so many things that do not align with your core values, then you become resentful. Click To Tweet

                                It sounds like a lot around mindfulness of embracing and being in the moment for it in some regards.

                                It is hard when you’re angry or upset. If you recognize that, then you can say, “I understand that my dog is nudging on me. She wants attention. It’s not that she’s trying to destroy my career.” What we can do is close our eyes. Tactile is very simple, and then you start doing your deep breathing. Count it in your head, almost like you’re entering that meditation state. We’re not doing a 10, 20 minutes. We’re just doing a quick break. Once you start doing a couple of central channel breathing, what I ask people is to start feeling their thumb with each fingertip and start feeling the texture, the temperature, the smoothness or roughness.

                                Focus on the sensation itself and bring your entire thought to this sensation, and allow yourself to drop everything. The thoughts that are not related to what you’re touching and feeling, let it pass. Some other ones, if you add on to the massage pressure point, you can simply comb through your hair because we have many meridians on top of our hair. You can do that if that becomes easier to bring into yourself or bring into the present. Once you do 1 or 2 minutes of that, before you open your eyes, set the intention on what do you want to do next, then give yourself a direction.

                                There’s a theme that I continue to hear. It’s this idea of setting habits when we’re doing this. A lot of what you’re talking about to me is around self-awareness too. You need to know that it’s coming. Just like if you were in the OR. If you’re on a procedure and something starts to go in a direction that probably wasn’t normal, there’s no panic in a sense. We know that this is what we need to do next, but that comes out of the habit of being in that situation.  

                                What’s funny is that I brought that into my life as well. If something bad happened, I’m super calm. I dive directly thinking into solutions. I see the problem. I see what are all the possibilities, we can solve this. When things are small and if you let them go, then small things compound to bigger issues. What I tend to do is if I recognize something small, I nip them in the bud. What I also learned from myself is sabotager like, “Bring myself back to the positive state. Don’t get irritated by the small things,” because we can address small things so much easier than big things. If something frustrated you and then somehow, I ended up not reacting.

                                If I say you drop your phone from the second floor to the first floor. That initial shock is like, “My whole life is on there. I need to get this phone back and reprogram it.” That happened to me and my initial shock was nothing. I didn’t even react. I walked down and picked it up like, “The whole thing is shattered. Let me use someone else’s phone and try to get a screen replacer come to my house.” Maybe it’s weird because throughout the years I learned. In medicine at least at my specialty, things can happen like this a heart or lung surgery. If the surgery goes well, great. The recovery takes a lot more time and a lot more energy to get people off the vent, the machine that help people to breathe, and off the drips, all this medication to help your heart pumping.

                                Even if you can be off of all these supports, people still have to do the rehabilitation. There are also studies that have been found depression associated with open-heart surgery. You felt like your body is completely changing. Your mindset is you have to rely on people instead of how independent you were. That’s something I talk to people beforehand to address a lot of that. We can offer you surgery. We can offer you services like anything in our service industry, but what do you want out of this experience? Knowing everything has consequences and you have to work towards that, how do you imagine life being better? You won’t have a heart attack. We gave you an additional blood supply to your heart. Allow them to visualize that, and then it becomes more real. People can work towards that.

                                LFL 102 | Powerful Career Balance

                                Powerful Career Balance: Accountability is not exactly holding someone accountable, but it’s a relationship you have built to make sure we’re all doing what we’re supposed to do so that we can elevate each other.


                                I had seen some research, especially around cardiac issues with patients, that those that were in support groups tended to be more adherent to following through after the fact. Are you familiar with that?  

                                I believe so. I haven’t seen exactly all the studies, but anything in life, we talk about accountability partners. If you’re in the same boat, you feel like you’re not alone anymore. Accountability is not exactly that you hold someone accountable. It’s a relationship you have built to almost holding each other’s hands and make sure we’re all doing what we’re supposed to do, so then we can elevate each other.

                                It is true because when you hear the word ‘accountability,’ people tend to think of it as not a positive thing. It’s punitive if there’s going to be accountability. For me, it’s almost related more towards ownership. That’s what we’re talking about. It is about ownership. We’re all going to take ownership of our health or of where we’re going to go as a team, whatever it might be. To me, that’s how I look at accountability.  

                                I think it’s true. It is a positive way. When we have a coach, that’s someone who’s accountable for you, whether it’s in sport, in life, in work, in business, or whatever we’re doing. It’s someone who’s also there to challenge you because they know you have that strength within you that you might not see it yourself. That’s also what true leaders are. They can bring out that energy and that skill within someone that they thought it was easy coming to them. All of us think this way, “How could you not know how to do this?” That shock is your jam. That’s the crystal that somehow you got and no one else got. Recognizing that that’s your strength and people rely on you to do that. That gave us more of that confidence to go into the next task instead of thinking, “Everyone wants a piece of me.”

                                You mentioned leadership and leaders doing that. The direction that leadership is going, there’s more and more of that. An old-style of what was seen as a leader was more about command and control, and not thinking about. It’s interesting because especially as a Millennial, we always hear this, “Millennials don’t want to work.” I can’t tell you how many individuals and family members for me that are in that state. I don’t know any that aren’t working hard and don’t want to do a good job and aren’t proud of what they do, no more than a Boomer or a Gen X or in that same group. It’s more of an indictment on leadership and lack of positive behaviors for leaders and not as much on the Millennial or any generation.  

                                I totally agree with you because there are multiple studies out there that Millennials just like Baby Boomers and Gen Xers want to show up as an expert in our field. They want to bring positivity to the organization. What’s different is our tendency is different. Our personality is a little different. If you talk about personality studies, Gretchen Rubin has this great book called The Four Tendencies. I believe that a lot us are in that questionnaire tendency where externally, we need to question the reason, the purpose, the idea of why we’re doing something. It’s not to challenge the norm, but to simply understand it better. At the end of the day, if I’m the leader and I can be super clear about my purpose, then people will agree with me and more likely to help me to achieve that purpose. It’s like Start With Why by Simon Sinek. It’s the same thing. It’s purpose. If we don’t even know where we want to go, then who’s going to follow us? You will become someone who has no knowledge. It doesn’t matter if you have the title. If you don’t have a clear direction or idea, then people don’t even know what to expect or how they’re supposed to drive to that end goal.

                                I’m a Gen Xer and I jokingly will say at times that I was born in the wrong generation. It was always my downfall because I would be the one that would be like, “Why are we doing it this way?” Because they say that’s the way we’re going to do it. Even if that was the right way to do it, if somebody just explained to me like, “This is why we need to do it in this way.” Even if I didn’t go along with it or agree completely, at least I knew that I was part of this. There was, “This is why we need to go in this direction,” as opposed to, “You’re going to do it because I say you’re going to do it, because I have the title and I’m the leader.” I don’t think it worked then, it definitely doesn’t work now.

                                You can actually address small things much easier than big things. If something really frustrates you, somehow you end up not reacting. Click To Tweet

                                I believe the questionnaire tendency, if you bring it to internal, we’re good about keeping ourselves on track. If we believe in something, we’re very good at getting things done. You don’t need to push us over and over again once you set that clarity. When people don’t do it, it is because they have no clarity in what they want or how they set their own expectations. Sometimes the hardest thing for anybody is they don’t know. What they’re clear on is what they don’t like, but they’re not sure what they truly want to do, like to do, or how they want their life mission.

                                There’s a quote by John Quincy Adams that I often use. He said, “If your actions inspire somebody to do more, dream more, learn more or become more, you’re a leader.” There’s no title. It’s just about actions inspiring other people. To me, that’s what it’s about. That’s what leadership is. It’s not that there’s only one type or only one person who can be the leader. It’s to simply say that there are many ways to do this.  

                                I’m not sure if you read the book Multipliers. I love that one. It talks about the six different diminishers and things that sometimes we don’t even think about. If you are someone who always wants to solve a problem for everybody else, they’re not going to think for themselves. If you’re someone who has to micromanage, then people feel like they have no freedom to even show up and be the best person they want. Also, the people who said, “I have run ten meetings today. I got all those things done. How about you guys?” You feel almost fearful that you’re never going to catch up. These things happen over and over again in life and I felt like it is such a crucial topic to even notice.

                                I believe she has that quiz about what is your accidental diminisher. When I’ve taken those a while back and also matching what I’m trained to build passive intelligence, it’s recognizing the self-sabotagers. You can bring that out on a surface and truly recognizing how you’re being triggered. What’s the emotion affecting you? Now let’s shift into this exercise to reprogram your brain. As we talk about in the beginning, if you have something that upset you, that’s fine. You recognize that. You do this quick activity to bring yourself back to the center and in the present, then you can address the issue.

                                If we look at the work by Gallup around employee engagement whether it’s healthcare or outside of healthcare, about 2/3 of employees would say that they’re disengaged from the work that they were in. This can provide an opportunity for many people to recalibrate, “Where do I want to go?” If somebody were to come to you and say, “I’m not happy with where I am.” What’s the first thing that you would recommend to them?

                                I would recommend to write down three different columns. Get a blank piece of paper and create three columns. Number one, what was the initial interest that you have in whatever you’re doing now? That initial excitement and drive. That initial interest. In the second column, what are the things that you completely disagree on that does not align with who you are? The third column, even if it’s outside of your job description or how you think this thing should be, what can bring you more joy if you allow yourself to add an extra component into it? When you have three columns, how can you bring yourself back to that initial excitement? Now that you know what you don’t like, can you address it with people’s things or yourself to eliminate these things? How can you add additional things to allow yourself to feel better?

                                For me, when I was burning out and switching things up, I know I love to speak. I pick up to become a speaker and learn about how to become a proper public speaker. That third column is to learn from people who are on stages. I also know I love to teach. The speaking part aligns and I also love to teach students. I set up with three different universities to have students come to me for surgical rotation. It is on hold due to Coronavirus. I had medical, PA and PE student leading up to that point. Part of my public health background is research so I became the lead PA in my team to do research. We look at surgical result outcomes and additional ways to better educate patients, maybe a free activity so then they can reduce rehospitalizations.

                                LFL 102 | Powerful Career Balance

                                The Four Tendencies: The Indispensable Personality Profiles That Reveal How to Make Your Life Better

                                You become more proactive about what can bring you joy and think about what got you into it. I got into medicine because I feel like a human body is super intriguing. There are many different ways that we can fix things, not just the Western medicine. There are also these other ways that we have done thousands of years. How can we integrate everything? The things that I’m not liking, it is what it is but how can I reduce that? Whether it’s the scheduling, whether to make sure everyone cares their own way, whether it’s, “When do you go into the OR versus other different components of your job?” It becomes more tangible and not like, “I’m not happy about it.”

                                It’s back in your control. We talked about this in terms of resources, you might not have the time now or whatever it might be, but you do have the resourcefulness to be able to figure out, “How can I work around that?”

                                Sometimes you just have to ask. If you have the idea, write down one sentence purpose statement so you’re clear about it. Whenever you talk to people, they will trust you. You become more fluent about your messaging. Share these messages. Someone is going to be aligned with your message, who you wanted to be, and how you wanted to bring this to the surface. People will help you. When you don’t ask, people don’t even know you have this idea. It would become something out of nowhere and then you probably have this thought. It could be great, but it won’t come to reality.

                                I love the three questions in terms of lining that out. That’s a great way to start. What’s the best way for people to get in touch with you if they want to work with you or learn more about you?  

                                I’m very active on Instagram. Please send me a private message and also, on LinkedIn. Those are my two major platforms. For the free quiz, I’m generating three graphic analysis. I will also send you a voice message with the analysis on Instagram, private message, or LinkedIn. I’m the type who loves to talk. I think the best way to communicate is through a voice memo. Somehow, I hate reading text messages so that’s how I’m doing this.

                                That’s a great way to do it. I like that. Your list, there’s so much there in terms of helping people understand what component of this would be most valuable for me to work on.  

                                We need to question the reason, purpose, and idea of why we're doing something, not to challenge the norm, but to understand better. Click To Tweet

                                Thanks, Patrick, for having me. Thanks, everyone, for reading.

                                Sabrina had some great strategies and approaches to how you can have both a rewarding career and also a rewarding, gratifying and powerful life. If you know somebody that would benefit from this episode, I would ask you to forward it to them. If you haven’t subscribed, go ahead and subscribe. It would mean the world to me if you would leave a rating or a comment regarding this or any other episode because that’s how this message, re-imagining leadership and finding a better way, continues to get out there. Until the next episode. I hope you’re able to go out there and rise above your best. Peace.

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                                    Why Asking Is The Key To Success With Mark Victor Hansen And Crystal Dwyer Hansen – Episode 101

                                    LFL 101 | Key To Success


                                    Asking questions is a natural part of life and learning, and in this episode, Mark Victor Hansen and Crystal Dwyer Hansen explains why this is the key to success. They discuss their new book, Ask! The Bridge from Your Dreams to Your Destiny, to raise awareness about the power of asking, especially during this pandemic. They also talk about the ripple effect a question has on people’s lives, especially with the learning aspect. Learn how answering questions honestly can show you the inner strength that will change your life. They also give an overview of the roadblocks of asking and how practicing gratitude daily can show you the things you’ve been missing that’s just in front of you.

                                    Listen to the podcast here:

                                    Why Asking Is The Key To Success With Mark Victor Hansen And Crystal Dwyer Hansen

                                    Our guests are Mark Victor Hansen and Crystal Dwyer Hansen. They wrote a new book, Ask! The Bridge from Your Dreams to Your Destiny. Both of these individuals have been incredibly successful throughout their careers. Mark Victor Hansen is the co-author of the Chicken Soup for the Soul series that has over 254 different books in print. He’s also written dozens of other books coupled to note here, The One Minute Millionaire, as well as Cracking the Millionaire CodeCrystal Dwyer Hansen has written several books, herself, Skinny Life: The Secret to Spiritual, Physical, and Emotional Fitness and Pure Thoughts for Pure Results: How Messy Thinking Can Make Or Break Your Life.

                                    What’s important about this book that we’re going to talk about is, we’re in a state in terms of a pandemic or crisis or however you want to look at this and that the ability to ask good questions of ourselves is the way that we positively find a solution to the challenges that we’re dealing with whether it’s the stress, the finances, the fear or whatever that might be. The better we are at understanding how to ask questions, the more equipped we’re going to be for navigating this challenge that we’re experiencing successfully. That’s what this book is going to talk about. Let’s get into it.

                                    Mark and Crystal, thank you for being on the show. I’ve already had the opportunity to read your book, which I thoroughly enjoyed. Knowing both of you and how successful you’ve been in terms of the number of books that you’ve written, I couldn’t list them all, or we wouldn’t be able to do the show. From that standpoint, why this book and why now?

                                    What happens is, Crystal and I have traveled everywhere. We’ve been to 80 countries. What we discovered was we’ve met a lot of wonderful people. They’re talented, educated and likable, but what we looked at and discerned was there’s a big difference between those who are little successful and those that are vastly successful. Those who are vastly successful have one skill level. They have learned how to be what we call master askers. We want everyone to understand that you could ask because success comes out of the progressive realization of a worthwhile goal. Learn to ask so you can get to your destiny.

                                    Wasn’t it one of your grandchildren that started out with the idea of the question?

                                    Yes, little Everett. We had kicked around the idea. We started mulling over this book that as we started to ponder the power of asking, particularly in our own lives, we started thinking back about how it’s influenced us and gotten us through a personal crisis and things like that. We had started forming our ideas for the book and we’d gone to Hawaii on vacation. Everett, who had gotten a GizmoWatch for Christmas and he only had five people in the watch that he could call. It’s his grandparents and his parents. It’s for his safety, but he thought it was cool. All of a sudden, Mark gets a call on his cell phone and it’s Everett’s GizmoWatch coming up. He’s like, “How are you doing?” He’s like, “I’m good Grampy. Can I talk to you about something important?” “Yeah, buddy. Where are you?” He’s like, “I’ve gone into the closet.” It’s noisy out there because everyone was celebrating for Christmas. He said, “You know those Chicken Soup books that you’ve been writing?” Mark said, “Yeah, of course, I do.” He goes, “I liked those, Grampy.” He’s like, “I didn’t know that.”

                                    We thought he was too young to be reading the Chicken Soup books. We’ve never had this conversation and he goes, “Grampy, can I ask you a question?” He’s like, “Sure. You can ask me anything always.” He said, “Are you and Mimi going to write any more books?” He said, “Yeah, we’re in the middle of writing one now. We’re thinking of a book called Ask!” He goes, “Okay. Can I write that book with you?” We’re like, “Was this the perfect story?” No shame, no fear. He was serious. He had strong conviction, a lot of confidence, not entitled, but sincere about, “Could I do this with you?” It’s a great idea. It got us thinking and then we started doing more research about why our children are unafraid to ask. It’s because we all come into this world, Patrick, with that natural human spirit. We want to know what, when, where, and we want more and more, and we keep asking for it. It’s a beautiful thing and then over time with life, that gets crushed out of us.

                                    We go to school. You’re told to zip it up by the teachers in charge. Don’t ask unless you’re called on. You go out in the world or you share your ideas or you ask for things and maybe you get rejected, embarrassed or shut down. With jobs, a lot of employers who are open to taking feedback or if you have too many questions, they are like, “Do what you’re told,” whether it’s your job or military. Over time, people lose their confidence in asking. They lose their ability to ask and it becomes crushed. We talk a little bit more about that in the book, in The 7 Roadblocks to Asking.

                                    We do get it squeezed out of us. We hear many times about what we can’t do, “That’s a silly thought. Stop daydreaming,” or whatever it might be. I certainly remember that. When I think of this book as I was reading it and the stories were fabulous and to me, it’s a combination as I was writing down a Swiss Army knife, a blueprint, and an owner’s manual. What I mean by that is, it’s a Swiss Army knife in terms of asking. It gives you all of the different ways that you can ask. Anything that you need to ask for. To me, the blueprint of that is I made some notes is, whether it’s personal, purpose, relationship or health, those are the blueprints. The owner’s manual to me, was what gets in the way. Those seven things that you’ve listed, it’s almost like any appliance that you buy or whatever. You go to the back of it and say, “If I’m not getting what I need or this isn’t doing what it needs to do, what are the recommendations?” Those 7 Roadblocks do that. What’s getting in the way of me asking good questions?

                                    He who asks a question is a fool for five minutes. He who doesn't remain a fool forever. Click To Tweet

                                    I love every one of those little things that you hit, the Swiss Army knife, because what happens is all of us know the line, “Ask and you shall receive,” but nowhere ever has anyone written the book on ask. We were a little dumbfounded that we could get that title and take ownership of it and then we did this subtitle, The Bridge from Your Dreams to Your Destiny because we’re saying, “Patrick, if you’re alive, you have a destiny.” It’s probably not fulfilled and you’ve been incarcerated a little bit, which is government-imposed but when that release is, we’re saying, “What more important things to do is there than ask?” We’ve got Socrates and Socrates says, “The unexamined life is not worth living and the unexamined leadership was not worth having.” Leadership starts from top-down and inside out. It’s got to be self-leadership. You got to ask yourself, “What kind of leader am I going to be? What kind of person am I going to be? How am I going to take leadership in our family, business, life, spiritual and charitable role?” All of which we looked at and we said the few that make it our master askers.

                                    You do outline that. One of the quotes that I had written down that I loved was, “He who asks a question is a fool for five minutes. He who doesn’t remain a fool forever,” the Chinese Proverb. To me, that speaks to this.

                                    Isn’t that true? It’s funny because we did a lot of research for this book and the studies show when it comes to asking others for things, help, insight or whatever you’re asking for, people are scared. The research shows that you’re 80% likely to get your request granted if you ask but we’re frightened of this. That’s why we need to study those roadblocks and identify which one or ones we have, which ones we’re carrying around because most of us have at least one or more of those. We use some beautiful stories, even in those roadblocks, examples of people’s personal journeys, because stories are powerful. They’ve become metaphors for our own lives. A metaphor is a pattern for our brains to follow. Our brain works in patterns. When we can experience something through someone else’s story, we immediately experience that metaphor in that pattern. We learn much more quickly through stories and the emotions of the stories too.

                                    Everything we learn with the emotion create much stronger memory in our mind, but also stronger memory in our body. As a transformational life coach and hypnotherapist, I do this mind-stuff a lot, and it’s a real thing. We felt like it was important to include all these stories. We did 26 interviews for the book and a lot of research. It’s fun. The other thing we discovered about asking others and being a good question asker is those people who are better askers, in other words, in a business setting and they even did it in a dating setting are perceived to be more likable and intelligent. A better partner in general.

                                    I love that when you were talking about the research that you’ve done for this because that was one of the things that I had written down was the Harvard study on asking and liking. How when we ask better questions of individuals, it creates an environment of liking. I do a lot of work in leadership and team development for organizations. That’s one of the things that we will talk about in terms of, we know from brain scans and images that people like to talk about themselves. The pleasure part of our brain lights up when we are asked questions to talk about ourselves. It falls in line in that research. I hadn’t seen that study either and I love that.

                                    It’s important in that they also talk about listening to the responses when you’re asking questions and go deeper into that conversation. Instead of, “Patrick, where you’re from?” “I’m from Wisconsin.” “Where in Wisconsin? How many people are in your family?” Instead of going, “Where are you from?” “Wisconsin.” “What do you do for a living?” You want to go deeper into people’s answers. People feel that connection and trust much faster. That’s part of the whole asking journey. It’s opening up to one another more and being more curious about each other. In some ways, we talk about too isolated to ask and social media has us all superficially connected, but isolated with so much about, “Am I being seen or heard.” Not working on creating those bonds with other people that you create through asking and even granting other people’s wishes.

                                    There were three things that you mentioned in terms of asking around clear communication, commitment to what you want, and then detachment from the outcome. I was wondering if you could speak to that because I think those three are important.

                                    The three things are you got to ask yourself, ask others, and then ask God. What happened is when I went bankrupt in 1974, I hang out. I was sleeping in a sleeping bag in front of another guy’s room for six months and going, “I felt myself worth, my net worth with the shame and hiding undercover.” Finally, I figured out and I asked myself, “What do I want to do? I want to be a speaker.” I get to my three roommates in Hicksville, Long Island, New York. I say, “Any of you know somebody that young that’s not a doctor, a lawyer, a famous person, a celebrity that is making money?” “Yeah, he’s a few years older than you are. He’s in Long Island, New York. He’s talking. Here’s my ticket. You go and sit in my place. Tell him you’re me.”

                                    I go out there and I go up to him. I asked him, I say, “Can I take you to lunch?” He said, “I love somebody to buy me lunch.” I said, “Can I ask you how to do this business?” He said, “You can, but you’re not going to make it. One in a thousand makes it. This is a tough business, kid.” I said, “Let me worry about that.” He said, “You stay out of real estate because I own this market in the five boroughs in New York. You do life insurance. I’ll tell you what to do, what to say.” I asked him and I wrote everything. I memorized it the next day I go out. Long story short, the first three years I did 1,000 talks a year because if you’re going to ask, the second thing is you got to take massive action, which is what you’re doing. Only Tony Robbins and I, as far as I know, ever did 1,000 talks a year. I do them at 6:00 in the morning, 10:00 in the morning, 2:00 and 9:00 at night. Whatever they wanted, I’d do it and then I sell in between and more talks.

                                    LFL 101 | Key To Success

                                    Key To Success: There’s a big difference between those who are a little successful and those that are vastly successful. Those who are vastly successful have learned how to be Master Askers.


                                    I was alone. I had nothing else to do and I knew I wanted to do it. All of a sudden, I said, “They all say they want this story in a book.” I did my first book by asking fourteen people to cooperate with me called Stand Up, Speak Out, and Win! It went like a rocket. We sold 20,000 copies at $10 each. I made $200,000 in 1974. I thought I had the ride, Patrick, died and gone to heaven because they’re asking for my autograph. I said, “This is my bestseller.” It’s not the bestseller.” They all laughed and said, “What are you doing?” I said, “I’m asking you to buy one.” The first time I ever showed the book, I sold 37 out of 37 people in the room. I thought, “This is good.”

                                    I wanted to follow up on that. That commitment and detachment and Mark has exemplified that in his asking journey to be an author because they did get rejected for the Chicken Soup for the Soul books, 144 times. You’re going to get a rejection. You need to understand that. You need to commit to what you want, to the asking journey, to yourself that you’re going to move forward and expect some rejection. We have a great story in the book of a guy named Charlie Green, who submitted it. He said that he saw Mark speak at a church in the Midwest. He said Mark gave this amazing talk and everyone was astounded.

                                    He stands up after he waves this manuscript in the air and he said, “I’m asking you to pray for me that this book will get made.” He said, “We’re looking for a publisher. I’d like to ask for your prayers and I’d also like to ask you to fill out this order form and put your credit card down and I promise you when it gets published, I will send you the book.” Charlie said, “I was amazed that every single one of us did what Mark asked.” He said, “He was committed to getting what he wanted. We felt his passion, we felt his purpose and so we did it.” At the same time, you realize Mark had to be detached from the answers he was getting because with all those rejections, you have to detach. You have to say, “Keep moving, next.”

                                    My background growing up, I was in sales. I was in biotech sales. Being the youngest of ten, hearing no was not a big deal. That’s something you deal with. It goes right off the other side of it and you keep moving, “Next,” and move on. I do think that’s a real struggle for a lot of individuals, one, asking a good question. What do you want? I know it’s been a struggle for me at times when I haven’t been clear in terms of what I want. Being able to ask a well-structured question in terms of what is it that I want?

                                    It’s important to spend time with yourself. That’s why we say the first part of the asking journey is spending time with yourself, asking yourself, because you’d need to become clear. We all start thundering through our lives and we’re doing our routine day after day. Life’s coming out of us and we’re trying to keep all the balls in the air, but we’re not taking that personal time to ask ourselves. To do that deep reflection and ask those reflective questions that will reveal much to us about ourselves. The other research we did is, when you ask yourself questions, a different part of your brain lights up, and it’s a part of your brain that does critical thinking. Your brain goes to work for you when you start to ask questions. Question by question, answer by the answer, you’ll start to come up with a plan or an illumination or a solution will come to you, or a new idea that you hadn’t thought of before. That doesn’t happen if you keep powering through your life, doing what you’re doing and not being satisfied with it, you have to stop. You have to sit down and take those fifteen minutes minimum with yourself every single day.

                                    We like the morning. We do this prayer and meditation time. We try to do an hour, but at the very least, if we’re incredibly busy, we get at least fifteen minutes and we’ll get up earlier to make sure we get that in because it’s that important. We ask each other question. We ask ourselves questions and we then contemplate and reflect and check-in with ourselves. We adjust. You have to adjust your course. The easiest way to do that is to ask questions. What’s working? What’s not working? Are we liking this? Is this relationship good? How would we improve it? What are the goals we’re trying to achieve this week? Are we even in touch with them? Asking those questions pulls you back into the plan.

                                    People reading say, “Mark and Crystal can do it. They’re super successful, but I can’t do it.” Not realizing that most of the successful people that I’ve interviewed and talked to all have a similar story that they started out with some tremendous challenges that they overcame. I’m wondering for both of you, would you share one of those challenges for you that helps people recognize like, “You’re like we were. We can do that?”

                                    It’s true, Patrick. It’s easy because we do think that we think when someone was successful, we look at them and go, “They had it easy. I wish I was like them. They don’t have the problems I have.” We’ve had tremendous challenges individually and together through things that we’ve had to work through. For me, one of the biggest personal challenges I ever experienced was when I was young. I was 21 years old. I was one of those kids who found high school to be easy. I accelerated my curriculum and graduated at age sixteen and married my boyfriend, who was five years older. It was not a great plan. Two and a half years later, I’m alone in a new city, divorced, with a baby on my hip, no job, no family or friends, and no idea what I was going to do next. It was a bad time for me. I came from this big pioneering family that is like, “You make your bed, figure out how to sleep in it.” I didn’t even think to ask my parents, come home and be all victimized. The only thing I could do was to think of getting food stamps.

                                    I applied for food stamps and the day that I showed up at the grocery store for the first time when I received those food stamps, I was standing in the grocery store line, ready to turn those over and all of a sudden I had this huge epiphany and this question dropped in my mind and it said, “How did I get here?” Followed by a second question that said, “Are you doing everything you can to get out of this or are you taking the easy way out?” The minute that question came in my mind, I knew the answer. I wasn’t doing everything I could to get myself out of this. All of a sudden, I felt this intense conviction. I almost felt like this light was shining on me.

                                    If you can get real with yourself, you'll find a new strength inside of you that you didn't know before. Click To Tweet

                                    As I was handing the food stamps over, I said, “This will not be my future.” I’m saying that to myself. I still remember that moment looking at the woman, thinking to myself, “This will not be my future,” as I hand those over to her. I went back to my tiny little apartment, where I was getting eviction notices every month. I started asking myself, “How can I work tomorrow? Where can I go to work tomorrow and start earning money?” I’d heard on the radio temporary service agencies like Kelly Services. I called them, they said, “Fill out these applications.” I did. They said, “We’ll send you job opportunities every day. You can say yes or no.”

                                    I started getting some opportunities, then I realized there were two more temp service agencies that I could apply to. I did that because I figured I’d get a better selection of jobs to choose from. I started taking those jobs and I was working, filling in an attorney’s offices or setting up booths and malls or working in sales at conventions that would come into town. I started to learn something about myself. I learned that I liked business and I liked sales. I was good at it. I liked people and it was fun to be a part of a team or work with people. I love it. I decided to put myself through real estate school. By then, I saved enough money. I went to real estate school. In the meantime, I’ve been approached a couple of times by people who said, “You should go model.” I approached the modeling agencies and asked them if they signed me. Fortunately, the larger one in our valley said yes. I did a couple of television commercials and fortunately, they went national so I started getting residuals. After that time where I was turning over those food stamps, I was working for the biggest home builder in our valley and I became the number one realtor and I was getting my residuals.

                                    I had to join the Screen Actors Guild because they made you do that. If you are making a certain amount of money in residuals, you joined the union, but they pay great benefits. My little boy and I got amazing insurance benefits. I reflect back on that time in my life. I did again and again. It would have been easy for me, Patrick, to cave into my misery because it was bad. I was crying on my pillow every night. As easy as this process sounds now, it was not easy. It was tough and scary and it would have been easy to cave in. That’s what I’m telling everybody out there. We can’t cave in to it when he’s there. It’s easy to cave in to. I know it’s hard, but I’m telling you to start asking yourself those questions. I’m thankful I asked myself the tough questions, “Was I doing the best I could?” No, I wasn’t. I knew it. I’m thankful that I was able to answer them honestly. Part of the question process is to answer the questions honestly when they come out and get real with yourself. If you can do that, your life will change. You’ll find a new strength inside of you that you didn’t know before.

                                    One of the things that you mentioned in the book, and it might be the preface to it, but it says that, “The ability to ask questions, it’s the only language to which the universe can deliver a solution, understanding illumination or a plan.” It is what happened.

                                    You’re reiterating that exactly. When I was nine years old, I didn’t quite understand that my lovely blue-collar parents, my daddy, and mommy owned a little bakery, but you don’t make any money selling rolls at $0.5. It isn’t in the cards. I wanted this little handlebar racing bicycles. They weren’t in the US yet, but now, a Trek bike is at $4,000 to $7,000. It depends on what you want and I wanted mine tricked out. My dad couldn’t afford it. I didn’t understand that and I kept asking and asking. He said, “When you’re 21, boy.” I got them down to sixteen and it wasn’t working. I thought, “I’m a Boy Scout and it says in the back of Boy Scout’s magazine, I can sell greeting cards in consignment. I can afford that.” They gave it to me, I sell them, send half the money and I’m home. I asked my dad, “Can I have it if I earn it myself?” He said, “Free enterprise, it means the more enterprising you are, the freer you are, son.” Never thinking that I could turn around that money.

                                    I start selling and not far from you and the snow was deep that year outside of Chicago. The snow’s deep. I go up to my neighbors. I got a big fur mitt and a cold red face. I go wiping my nose and seeing this lovely neighbor lady, “I’m earning my bicycle by selling these Christmas cards. Do you like 1 or 2 boxes?” Most of them took two for $4. They were like, “I got to help the kid out. It’s Christmas time.” I sold 376 boxes of Christmas cards in one month. Did I want to sell Christmas cards? No. All I wanted was that bicycle and I got it. Dad took half that money and like, “Here, son.” I just graduated. I had to put it in my college fund because he couldn’t see how he was going to pay for it. He said, “You’re going to learn how to pay for it yourself.” I am thankful for those early sales lessons where my mom said, “Smile big and ask and you will get the business.”

                                    It’s two examples of how this does work from an early age.

                                    Let me underwrite what you’re saying though. It works for everybody who will work at it but nobody has ever written a book that we know of to inspire people, to use the only methodology that works. You start with no money. You don’t have to start with any skill. You don’t have to have any particular talent. You don’t have to graduate from college, but you have to learn this skill. Whether you’re educated or uneducated, whether they’re skilled or unskilled, talented or untalented, this will take you to wherever you want to go.

                                    It is amazing as you read through this too, thinking of the environment that we’re in, this book couldn’t come out at a better time in regard to how people are experiencing things. I will tell you it doesn’t take much to turn on the news or read anything that’s been printed. The questions that are being asked are not good questions in terms of creating a positive environment.

                                    LFL 101 | Key To Success

                                    Key To Success: We all come into this world with a natural human spirit. We want to know what, when, where. We want more and more, and we just keep asking.


                                    We got this story in here by Jim Stovall. Stovall is nineteen years old and he spent his whole life running, exercising, getting bigger, strong and fast. He wants to be an NFL player. Sure enough, he gets recruited. He goes to the medical and the doctor comes back, shaking his head. Jim goes, “This isn’t going to be good.” He said, “Six months from now, you’re going to be permanently and forever blind.” Talk about crushing the kid’s spirit. You’re self-incarcerated in a little 9×12 room with only three things, a radio, television, and telephone complaining and moaning and his mommy says, “Jimmy, go to the blind meeting. Maybe they can help you.” It’s an echo chamber of negativity.

                                    Fortuitously, he sets to a woman named Kathy, who is a blind stenographer for a legal court and they’re starting to chat. He says, “I used to love to watch somebody throw a right hook but I can’t see it anymore. I wish somebody would do something like that.” She elbows him and this is the lever for everybody reading. He says, “You all do what he and she did.” He said, “We’re somebody. Why can’t we fix this?” All of a sudden, the light bulbs went in at his head and he said, “Yeah.”

                                    Long story short, they created Narrative Television. We don’t see it but fourteen million people pay $10 a month for a streaming service called Narrative TV. He then writes a book and that’s when I get introduced to him and I was amazed. I was selling 50 million books a year. I didn’t have time to look at somebody else, but I read it. I look forward and the backward and said, “This book is clear. It has to be a movie.” He said if he lives 100 years, he can’t thank me enough for writing that because it became a movie. It made $100 million.

                                    We interviewed him for the book and he said the two last lines. He’s the wisest. I’ve never physically met him. I’ve never talked to him. He says, “I now write books that I can’t read and I now make movies that I can’t see.” If you take that and look at Joseph and the many-colored coat story in the Bible, it says, “What somebody else meant for your harm, God meant for your good.” Nobody wants to be blind, but he has made it an asset and a resource to his asset. We’re saying, all of us take crisis because eight billion of us are in crisis mode and turn it into a great opportunity like the yin and yang says. If you get the biggest crisis, you got to ask yourself, “How am I going to take advantage of this biggest opportunity and serve and fix something that needs to get fixed and get paid substantially for it?”

                                    Do you think not enough people look at it in terms of practicing gratitude? Do you have something that you do in the morning in terms of your routines that you do?

                                    You’re right, Patrick, and that’s what we do. When things are out of whack and we will do it even if we’re having a bad day, we’re like, “Things are getting off-kilter.” Our brains, especially in an environment like this, we have all this negativity. Everything’s bad. The news, the media won’t tell us anything but negative news and people are tuning in way too much because we’re all home listening. When we do that, it starts to shut us down. It is feeding our brains in a way that is the opposite of how we need our brains to be fed. When you want something in life and I know this as an expert in this area because I’ve studied the brain for a decade and a half. You need to tune your brain into what you want. You need to think of those thoughts every day. You need to envision a perfect outcome for yourself. You need to ask for what you want, but we’re seeing this negative, “This is bad and this is bad,” so people start like jam, hearing the echo chamber. “We don’t want this. We don’t have that.” You are inputting the opposite of what you want in life.

                                    One of the quickest ways to change that is to go take some time, that quiet time and start giving thanks for every little thing you have. I am thankful I have a vision so I can see. I’m not blind. I have two hands, two arms and two legs. There are plenty of people out there who don’t. I have a great mind, I can think. I’m living in this country where we have freedom. I can create whatever I want. I can be whatever I want to be. Again and again, your family, your kids, and your friends. There is much to be thankful for because we start missing all that. The more we miss it, we’re like a magnet for what we have in life. We are the attractor field.

                                    If you can’t even see what you already have, how is more going to come to you? You could get much more than you have right now and you still won’t see it if you don’t practice gratitude. The acknowledgment gratitude is the acknowledgment of every single thing you have. If we start with that, you start off by feeling rich then you can ask for more riches in your life. There’s nothing wrong with asking for riches. There’s nothing wrong with asking for abundance. It’s what children do. It’s what we were born to do with that human spirit that’s gotten squelched out of us. We need to focus on all the richness that we have so we become a great magnet to the things we want.

                                    It feels like a dance at times where the expectation is, “I want more,” but gratitude is, “I’m happy for the journey and where I am in the moment.” It’s not comparing myself to somebody else, but it’s saying, “I want more things.” I’ll be motivated maybe to chase somebody else. I’m a runner. If I see somebody out there, I will try and catch them but I don’t go home deflated if I didn’t because it was like a rabbit for me. There’s a dance to it. There’s an expectation but there’s gratitude.

                                    You could get so much more than you have right now, and you still won't see it if you don't practice gratitude. Click To Tweet

                                    We’re going to request everybody to shut down negative news to fifteen minutes a day. You got to know it, but the average American is listening 2.5 hours a day. The thing is when I went bankrupt and was upside down in 1974, fortuitously, I stopped reading the New York Times because I live in New York. All the bad news to the truth. All the things that are going wrong because news intrinsically, it’s got to be a crisis. If you start studying positive stuff, listening to tapes, watching art stuff on YouTube, all that stuff, listening to podcast, it gives you what Zig Ziglar used to call a checkup from the neck up.

                                    One last thing is that there is not one crisis, but three. There’s a physical crisis. There are some ways out of that. There’s the fear crisis, which is what we’re trying to cover here and then the third crisis, the economic crisis. If you cover your fears, you’ll make them disappear. Like Napoleon Hill wrote on the Fireside chats, “You have nothing to fear, but fear itself.” He wrote it for FDR. If you confront your fears, you make it disappear. The only way we think it works is if you ask, so may I ask you boldly? We want to ask every one of your people to get a copy of Ask! The only bookstore that’s open more or less is Amazon and then sends a receipt to, to

                                    We’re going to have the biggest book club discussion ever. We thought that would be much fun because we love to get together. We want you to read this book and then we’re going to do a big private group, a big private Facebook group and invite everybody in. We will have this discussion and see how this applies in your life. We think that it helps people move forward and feel better. We’re trying to contribute as much as we can to help people move forward after this crisis and become the best they can be.

                                    As you said, Patrick, we’re thankful our book came out of this time. It’s funny because a lot of publishers started postponing the release of all their books and we did have that discussion because ours was to release on April 28th. Right in the middle of the pandemic and we said, “What are we going to do? Are we going to postpone?” He said, “No. The horse has left the gate already. We’re going to plow forward,” not knowing. We swear, that’s the way God wanted it because we have done many podcasts. The feedback we’re getting from people is much gratitude for having this message.

                                    I told you before we started this, that you were kind enough to send me a PDF copy of it to read prior to this. I bought the book and my son graduated this year from college and I’m given the copy to him. He had four years of formal education. This to me is a life education. When you’re talking about the pandemic and not potentially bringing this book out at this point, I think the opposite. This to me is a treatment. It’s like a therapy for what’s more damaging to us as a society. It’s what mentally is going on with us and emotionally and this book addresses that.

                                    Thank you for mentioning that and we’re thankful. Honestly, I don’t know why ours came out, but we are giving thanks that it did because it’s the most important time it could ever have come out. Thank you for that.

                                    Let me make your thought and macro-wise it or make it bigger if you don’t mind me to say that what’s true is that everyone should get all the academic education they’ve gotten. Otherwise, you got a good one and got to spend time in graduate school, the smartest, Buckminster Fuller or Einstein’s Best Students who read 40 books in geodesic domes and inventions. He was the Leonardo da Vinci of our time and said, “Let’s make the world work for 100% humanity.” That is academic education. What you said though, is it everyone’s got to have a self help action education so they become self-determining because 30 million Americans are not going to have a job when this is over.

                                    I’m telling you that there’s a book that we’ll give you a free. If they go to, we’ll have it up called How to be Up in Down Times. I teach seven businesses that are going to do $50 trillion in this decade. One of which we’re advisors to called a QCI in Michigan. The guy spent $300 million in twenty years figuring out how to take all garbage turned into a resource. He needs to hire 22 million people once Michigan’s governor releases people back to freedom.

                                    It’s amazing because all of us create bipods of garbage a day, whether you want to or not. It’s what is. Every 10,000 landfills in America are full. We can’t ship it anywhere anymore. What he figured out, how to do is with every molecule, every atom turned metal back to metal, glass back to the glass, plastic back to plastic, and water back to the water. It’s exciting if you’re awake and the people have got to say, “I did that, but you might have to pivot. You might have to reinvent yourself.” You got to ask yourself, “How am I going to reengineer myself and revitalize myself to new leadership?”

                                    LFL 101 | Key To Success

                                    Ask! The Bridge from Your Dreams to Your Destiny

                                    You have to ask new questions.

                                    I will say one last thing that reminds me of how do you take this and put it into action is I know that myself, I don’t want to be Peter Smith.

                                    Isn’t that the most tragic? The brilliant genius guy. None of us wants to be Peter Smith.

                                    That practiced and practice and had all the preparation, but never did anything.

                                    All the education and the smartest guy in the world.

                                    There are a lot of those.

                                    Zig Ziglar used to say exactly at that point, “Someday I’m going to do.” There is no someday. There’s Monday, Tuesday, and there’s today.

                                    I don’t know who said this, but I remember somebody else saying, “That person has a lot of potentials, which means they haven’t done anything yet.”

                                    By the way, hitchhiking on that with your permission is that, nobody should be buried with their potential in them, their music, their books, their invention, their thinking in them and their love of their life and all that. It’s critical.

                                    Everything we learn with emotion creates a much stronger memory in our minds and our bodies. Click To Tweet

                                    Like Rita Davenport says in one of the other stories in the book, which I love her story, “Get Your Ask in Gear!”

                                    I want to thank you both for taking the time to speak about such an important book. I have appreciated reading it, having a conversation with you, and I’m certainly looking forward to sharing it with my oldest son too.

                                    Thank you, Patrick. It’s wonderful to be with you.

                                    Mark and Crystal have put together an incredibly valuable book. As I had mentioned, to me, it feels like a Swiss Army knife, a blueprint, and an owner’s manual for how you ask effective questions. That is going to be the key to getting out of this or to whatever challenge comes up, whether it’s now, in two years or in five years, it is about asking better questions. We all have the ability to do that and this book provides a structure to how you do that most effectively. If you know somebody that would benefit from reading this episode, I’d asked you to forward it to them. If you haven’t subscribed yet, please subscribe. It would mean the world to me if you would leave a rating or a comment on this or any other episode, and until our next episode, I hope you’re able to rise above your best. Peace.

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